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1907年当法国设计师保罗·波烈在巴黎以自由的名义宣称新时代内衣的兴起时，在当时的中国，“内衣”只是被称为肚兜，因为社会观念的限制，它只能是女性私密空间中的悄悄话语……

1980年，在祖国宝岛，台湾，有一家不起眼的内衣加工厂，它与同行业的其它企业一样，在市场竞争的浪潮中翻滚，饱尝艰难。王文宗作为企业的负责人，一心想改变这样被动的局面，最终他做出一个大胆却不失明智的决定——开发大陆市场，面对面与消费者接触。

1983年当时尚的气息不断地在巴黎聚集，当巴黎圣母院经典的哥特式建筑，香榭丽舍大街两旁风格迥异的名牌店面，散发着时尚意味时，这里已经成为了一个名副其实的“内衣王国”，巴黎的女人们已经开始懂得从内衣开始去享受生活;而在当时的中国大陆，文胸只是陈列在少数商店里一件隐私的商品，而这件商品也总是被掩挂在店内最不显眼的角落;甚至还没有成为女性生活的必需品。也就是在这一年，在台湾的王文宗已经下定这样一个决心要做出中国人自己的时尚内衣，在1988年看完大陆市场后，更是确定要在大陆创立自己的品牌，结合欧式的时尚，创造中国内衣的新风尚!

1993年，一个名为“欧迪芬”的内衣品牌经过绸缪和努力，将第一家内衣专柜开设在北京，开始了用时尚设计内衣，用艺术呈现内衣，用文化衬托内衣，同时将关怀投入内衣。“欧”代表着欧洲的风采和时尚，“迪”寓意着一种启迪和发现，“芬”在中国解释为鲜花芬芳的气息，寓意着一种新的芬尚，“欧迪芬”开启了中国内衣业的新旅程。

曼妙女人欧迪芬欧迪芬，专利水袋文胸，十几年来深得消费者喜爱

欧迪芬，首开研发中国红内衣，红遍大江南北，引领了内衣业的红潮

欧迪芬，提出内衣外穿新概念，突破传统观念

欧迪芬，97年首个创办商场内衣动态秀，垫定行业行销新模式

欧迪芬，98年起创造“内衣文化节”，要用中华内衣文化感动世界!

欧迪芬，2000起每年专注“995.救救乳”公益活动，要做最关怀女性的内衣第一品牌!

一直以来，内衣时尚似乎总是被欧洲时尚所牵引着，但是这并不意味着内衣的时尚就要一味的跟从欧州的时尚，欧迪芬要打造的就是吸收欧洲时尚潮流的同时创造出属于自己的新时尚，属于中国女性优雅、曼妙、时尚!

In 1907, when French designer Paul Polly declared the rise of new era underwear in the name of freedom in Paris, at that time in China, "underwear" was only called belly pocket, because of the restriction of social concept, it can only be a whisper in the private space of women In 1980, there was a humble underwear processing factory in Baodao, Taiwan. Like other enterprises in the same industry, it tumbled in the wave of market competition and suffered a lot. As the person in charge of the enterprise, Wang Wenzong was determined to change such a passive situation. At last, he made a bold but wise decision to develop the mainland market and contact consumers face to face. In 1983, when the atmosphere of fashion constantly gathered in Paris, when the classic Gothic architecture of Notre Dame and the famous brand stores with different styles on both sides of Champs Elysees gave off the fashion meaning, it has become a real "underwear kingdom", and the women in Paris have begun to understand how to enjoy life from underwear; In mainland China at that time, bra was only a private commodity displayed in a few stores, and it was always hidden in the most inconspicuous corner of the store; it had not even become a necessity of women's life. That is to say, Wang Wenzong in Taiwan has made such a decision to make Chinese own fashion underwear. After watching the mainland market in 1988, he is determined to create his own brand in the mainland, combining with European style fashion, to create a new fashion of Chinese underwear. In 1993, an underwear brand named "odifen" made the first underwear brand through preparation and efforts The counter opened in Beijing, began to design underwear with fashion, present underwear with art, set off underwear with culture, and put care into underwear at the same time. "Europe" represents the style and fashion of Europe, "Di" means a kind of inspiration and discovery, "Fen" is interpreted as the fragrance of flowers in China, which means a new fashion of fenshang, "odifen" starts a new journey of China's underwear industry. Odyssey, a beautiful woman, is a patent water bag bra. Over the past decade, it has been deeply loved by consumers. It is the first time to develop red underwear in China. It has been popular all over the country, leading the fashion of underwear industry. Odyssey puts forward a new concept of underwear outer wear, breaking through the traditional concept of Odyssey. In 1997, it was the first to set up a dynamic show of shopping mall underwear and a new marketing model of the industry. Since 1998, it has created the "inside" model Clothing culture festival "should use Chinese underwear culture to move the world! Since 2000, odifen has been focusing on" 995. Rescue milk "public welfare activities, and should be the first brand of underwear that cares most about women! For a long time, underwear fashion seems to be always led by European fashion, but this doesn't mean that underwear fashion should follow European fashion blindly. What odifen wants to create is to absorb Europe Fashion trend at the same time create their own new fashion, belong to Chinese women elegant, graceful, fashion!

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