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Sichuan Yibin bamboo wine industry is from Changning County, Yibin City. The production plant is located in the bamboo sea in South Sichuan. Changning District of Yibin is the core area of "Golden Triangle of Chinese liquor". It has a subtropical monsoon climate. It has four distinct seasons, mild climate, abundant rainfall and long frost free period. In addition, it has unique soil and high-quality spring filtered by natural bamboo roots. Nature endows the bamboo liquor industry with a unique and better ecological brewing environment. Founded in 1984, after years of hard work and continuous development, the company has begun to take shape, with more than 300 employees and an annual output of more than 10000 tons of high-quality five grain Luzhou flavor liquor. Now it has a large number of technical and technical talents, such as senior engineers and senior technicians. For a long time, the company has clearly realized the importance of quality for the development of the enterprise. Therefore, "implement the strategy of scientific and technological innovation, adhere to the road of quality and benefit development" has become the management coordinate of the bamboo liquor industry. Through cooperation with three scientific research institutions, i.e. the national alcohol and processed food quality supervision and inspection center, Sichuan Provincial Alcohol Research Institute and Sichuan University Life Research Institute, relying on the unique advantages of ecological resources and its own excellent production technology of southern Sichuan Bamboo Sea, a unique scientific and technological innovation system integrating production, learning, research and supervision has been formed to effectively enhance the independent scientific and technological innovation ability of the enterprise Power. By transforming the scientific and technological achievements into the implementation of project industrialization and the application of new technology and new technology, the production skills and quality level of the bamboo liquor industry have been greatly improved. The special cooperation mode has achieved the technical and quality advantages of the bamboo liquor industry in the industry, together with the unique ecological brewing environment resources, which has laid a solid foundation for the company to build a "model of Chinese ecological brewing". Over the years, the company has adjusted the brand product structure, successively developed more than 30 high, medium and low-grade products represented by "impression of bamboo sea", "harmonious impression", "first product of bamboo sea", "king of bamboo sea", "spring of bamboo sea" and "old cellar of bamboo sea", and developed a series of new products, such as Qingfeng, Qingyun, qingniang, V12, V8, V6, boutique, rare and special products, which have been put into the market deeply By the majority of consumers love and favor. Liquor industry has always been an important pillar industry of the national industry, and Sichuan liquor industry plays an important role in the national liquor industry, with the production volume accounting for about one third of the national output, which can be said to be the most important; Yibin liquor production accounts for about one third of Sichuan liquor production. Therefore, the status of Yibin liquor industry to Sichuan and even the whole country is particularly prominent and important. In recent years, the provincial Party committee and the provincial government have attached great importance to Sichuan white wine industry, put forward the goal of building the "Golden Triangle" economic industrial belt of Chinese white wine in the upper reaches of the Yangtze River, and then issued a series of industrial support policies. The whole province, especially Yibin white wine industry, has developed rapidly. With the help of the Dongfeng of the provincial, municipal and county governments to support the liquor industry, Zhuhai liquor industry takes advantage of the situation, seizes the opportunity, strives unremittingly to become a strong and large enterprise. While making a large scale of production, it is exposed to the fierce market competition, adheres to the enterprise tenet of "market-oriented, quality for survival, integrity for development, and management for efficiency", and carries forward the enterprise tenet of "seeking truth and innovation" The enterprise spirit of "unity and dedication", vigorously implement the brand strategy, adhere to the sales strategy of "based on the local, expand the surrounding, develop the foreign market, and radiate from the near to the far". And set up a strong marketing team, establish and improve the sales network inside and outside the province, form and rely on the core competitiveness with its own characteristics, play its own advantages.

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