竹海酒业品牌怎么样 申请店铺
四川省宜宾竹海酒业来自宜宾市长宁县,生产厂区座落于蜀南竹海。
宜宾长宁地属“中国白酒金三角”核心区域,呈中亚热带季风气候,这里四季分明、气候温和、雨量充沛、无霜期长,加之独特的土壤和天然竹根过滤的优质泉水,大自然赋予了竹海酒业得天独厚的较佳生态酿造环境。
公司始建于1984年,经过多年艰苦创业,不断发展,已初具规模,现有员工300多人,年产优质五粮浓香型原酒10000余吨,现拥有高级工程师、高级技师等一大批技术技能人才。
长期以来,公司清醒地认识到质量对于企业发展的重要性。因此,“实施科技创新战略,坚持走质量效益发展之路”成为竹海酒业的经营坐标。通过与国家酒类及加工食品质量监督检验中心、四川省酒类科研所、四川大学生命研究院三家科研单位合作,依托蜀南竹海得天独厚的生态资源优势和自身精良的生产工艺,形成了独具特色的集产、学、研、监为一体的科技创新体系,切实增强企业自主科技创新能力。并通过将科技成果转化为项目产业化的实施和对新技术新工艺的应用,极大地提高了竹海酒业的生产技能和质量水平。特殊的合作模式成就了竹海酒业在业内的技术、质量优势,加之得天独厚的生态酿造环境资源,为公司打造“中国生态酿酒典范”奠定了坚实的基础。多年来,公司调整品牌产品结构,先后研发出了“竹海印象”、“和谐印象”、“竹海一品”、“竹海王”、“竹海春”、“竹海老窖”为代表的高、中、低档产品30余个,又研发了清风、清韵、清酿,V12、V8、V6,精品、珍品、特制等一系列新产品,投放市场后深受广大消费者的喜爱和青睐。
白酒业一直以来都是国家工业的重要支柱性产业,而四川白酒业在全国白酒产业中的作用举足轻重,生产量约占全国产量的三分之一,可谓份量之重;而宜宾白酒产量又约占四川白酒产量的三分之一。因此,宜宾白酒业对四川乃至全国白酒业的地位显得尤为突出和重要。近年来,省委、省政府高度重视四川白酒业,提出了打造长江上游中国白酒“金三角”经济产业带的目标,随之出台了一系列产业扶持政策,全省尤其是宜宾白酒业得到迅猛发展。竹海酒业借助省、市、县各级政府扶持酒类产业的东风,乘势而上,抢抓机遇,为做强做大企业而不懈奋斗,在做大生产规模的同时,置身于激烈的市场竞争中,坚持“以市场为导向,以质量求生存,以诚信谋发展,以管理促效益”的企业宗旨,发扬“求实、创新、团结、奉献”的企业精神,大力实施品牌战略,坚持“立足本地,拓展周边,开发外地市场,由近而远辐射”的销售策略。并组建强大的营销团队,建立健全省内外的销售网络,形成并依托具有自身特色的核心竞争力,发挥自身优势。
Sichuan Yibin bamboo wine industry is from Changning County, Yibin City. The production plant is located in the bamboo sea in South Sichuan. Changning District of Yibin is the core area of "Golden Triangle of Chinese liquor". It has a subtropical monsoon climate. It has four distinct seasons, mild climate, abundant rainfall and long frost free period. In addition, it has unique soil and high-quality spring filtered by natural bamboo roots. Nature endows the bamboo liquor industry with a unique and better ecological brewing environment. Founded in 1984, after years of hard work and continuous development, the company has begun to take shape, with more than 300 employees and an annual output of more than 10000 tons of high-quality five grain Luzhou flavor liquor. Now it has a large number of technical and technical talents, such as senior engineers and senior technicians. For a long time, the company has clearly realized the importance of quality for the development of the enterprise. Therefore, "implement the strategy of scientific and technological innovation, adhere to the road of quality and benefit development" has become the management coordinate of the bamboo liquor industry. Through cooperation with three scientific research institutions, i.e. the national alcohol and processed food quality supervision and inspection center, Sichuan Provincial Alcohol Research Institute and Sichuan University Life Research Institute, relying on the unique advantages of ecological resources and its own excellent production technology of southern Sichuan Bamboo Sea, a unique scientific and technological innovation system integrating production, learning, research and supervision has been formed to effectively enhance the independent scientific and technological innovation ability of the enterprise Power. By transforming the scientific and technological achievements into the implementation of project industrialization and the application of new technology and new technology, the production skills and quality level of the bamboo liquor industry have been greatly improved. The special cooperation mode has achieved the technical and quality advantages of the bamboo liquor industry in the industry, together with the unique ecological brewing environment resources, which has laid a solid foundation for the company to build a "model of Chinese ecological brewing". Over the years, the company has adjusted the brand product structure, successively developed more than 30 high, medium and low-grade products represented by "impression of bamboo sea", "harmonious impression", "first product of bamboo sea", "king of bamboo sea", "spring of bamboo sea" and "old cellar of bamboo sea", and developed a series of new products, such as Qingfeng, Qingyun, qingniang, V12, V8, V6, boutique, rare and special products, which have been put into the market deeply By the majority of consumers love and favor. Liquor industry has always been an important pillar industry of the national industry, and Sichuan liquor industry plays an important role in the national liquor industry, with the production volume accounting for about one third of the national output, which can be said to be the most important; Yibin liquor production accounts for about one third of Sichuan liquor production. Therefore, the status of Yibin liquor industry to Sichuan and even the whole country is particularly prominent and important. In recent years, the provincial Party committee and the provincial government have attached great importance to Sichuan white wine industry, put forward the goal of building the "Golden Triangle" economic industrial belt of Chinese white wine in the upper reaches of the Yangtze River, and then issued a series of industrial support policies. The whole province, especially Yibin white wine industry, has developed rapidly. With the help of the Dongfeng of the provincial, municipal and county governments to support the liquor industry, Zhuhai liquor industry takes advantage of the situation, seizes the opportunity, strives unremittingly to become a strong and large enterprise. While making a large scale of production, it is exposed to the fierce market competition, adheres to the enterprise tenet of "market-oriented, quality for survival, integrity for development, and management for efficiency", and carries forward the enterprise tenet of "seeking truth and innovation" The enterprise spirit of "unity and dedication", vigorously implement the brand strategy, adhere to the sales strategy of "based on the local, expand the surrounding, develop the foreign market, and radiate from the near to the far". And set up a strong marketing team, establish and improve the sales network inside and outside the province, form and rely on the core competitiveness with its own characteristics, play its own advantages.
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