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Nikon的名称由日文“日本”（Nippon）和“光学”（kogakn）组合而成，所以又有人称之为日光公司。创建初期，曾聘请几名德国光学技师，并于1932年开始生产尼柯尔（nikkor）镜头。许多照相机生产厂家都选用尼康公司的镜头，包括早期的佳能（Canon）。尼康公司从1948年才开始生产相机，初期产品是德国康泰克斯（contax）旁轴取景相机的仿制品，型号为NikonⅠ。1959年，尼康公司推出第一架135单镜头反光照相机NikonF，这是架可以方便地更换镜头、取景器，并备有卷片马达的专业相机。尼康F以其完备的性能，精湛的工艺以及相对于德国相机较低廉的价格迅速得到广大专业记者的认可。在越战中，尼康F被美国随军记者所广泛使用，渐渐成为新闻记者的首选机种。如果你认真地看过电影《廊桥遗梦》的话，男主角伊斯特伍德所用的相机便是尼康F。尼康F的巨大成功为尼康公司在摄影界地位打下了坚实的基础，并成为135专业单反相机的标准。而后，尼康公司又推出了F2、F2AS、F3、F4、F5等专业相机，无不倍受专业摄影者推崇。尼康的中档相机，如FM、FE、FM2、FE2、FA、F501、F601、F801、F90x等等，也都成为摄影爱好者们的追求目标。四十年前的F卡口镜头拿到F5身上一样可以冲锋陷阵，这是其他任何一个相机厂不能做到的。正因为此，尼康的机身和镜头在二手市场和收藏圈里备受青睐。任何事都是两面的，四十年镜头卡口不变，客观上也限制了新产品的设计和新技术的应用。尼康的卡口还能兼容到什么时候？也许她在等老用户手上的手动对焦F，AI等系列镜头彻底退役吧。下一代的F6或许会让我们大吃一惊。和佳能相比，尼康有一个缺点，那就是把自动聚焦装置放在了机身内，驱动“大炮”型镜头力不从心，不象佳能放在镜头里，针对不同镜头采用不同马达。尼康在中国：株式会社尼康（社长：苅谷道郎）为了在中国正式扩大数码照相机等映像业务，于2005年4月在上海成立了由尼康全额出资的销售、服务子公司——尼康映像仪器销售（中国）有限公司，2006年4月分别于北京，成都，广州设立了分公司。为了今后在急剧扩大的市场上真正地谋求事业的发展，尼康认为需要建立更加强大和稳定的销售与服务体制，因此这次决定由尼康全额出资成立进口和批发销售公司。新成立的公司将通过直接进口和销售胶卷照相机、数码照相机等映像设备产品，在提高销售额的同时，强化与市场紧密相连的市场营运，并通过更加有效的广告投入，达到品牌渗透的目的。此外，在售后服务方面，通过把众多指定的修理店进行据点化和直营化，使之在技术方面得到强化。尼康将在不断发展的中国市场上完善从市场营运到销售和服务的整套体制，通过提供满足顾客需求的商品和高质量的服务，进一步强化尼康在市场上的地位。

Nikon's name is a combination of Japanese "Nippon" and "optical" (kogakn), so it's also called daylight company. In the early days of its establishment, several German optical technicians were employed and Nikkor lenses were produced in 1932. Many camera manufacturers use Nikon lenses, including the early canon. Nikon began to produce cameras in 1948. At the beginning, its products were imitations of the side view camera of Contax in Germany. The model was Nikon I. In 1959, Nikon company launched its first 135 single lens reflective camera nikonf, which is a professional camera that can easily change the lens, viewfinder, and roll film motor. Nikon F, with its complete performance, exquisite technology and relatively low price compared with German cameras, has been quickly recognized by a large number of professional journalists. In the Vietnam War, Nikon f was widely used by American Army reporters, and gradually became the preferred model for journalists. If you've seen the movie "the bridge," the actor Eastwood's camera is Nikon F. Nikon F's great success has laid a solid foundation for Nikon's position in the photography industry, and has become the standard of 135 professional SLR cameras. After that, Nikon launched F2, f2as, F3, F4, F5 and other professional cameras, which are all highly praised by professional photographers. Nikon's mid-range cameras, such as FM, Fe, FM2, Fe2, FA, f501, f601, f801, f90x, etc., have also become the pursuit of photography enthusiasts. Forty years ago, the f-bayonet lens can be used as a front-end camera, which is impossible for any other camera factory. Because of this, Nikon's body and lens are very popular in the second-hand market and collection circle. There are two sides to everything. For 40 years, the camera bayonet remains unchanged, which objectively limits the design of new products and the application of new technologies. When will Nikon's bayonet be compatible? Maybe she's waiting for the old user's manual focus F, AI and other series lenses to be completely retired. The next generation of F6 may surprise us. Compared with Canon, Nikon has a disadvantage that it puts the auto focusing device in the fuselage and can't drive the "cannon" lens. It doesn't fit Canon in the lens and uses different motors for different lenses. Nikon in China: in order to officially expand the imaging business of digital cameras in China, Nikon Co., Ltd. established Nikon image instrument sales (China) Co., Ltd., a fully funded sales and service subsidiary of Nikon in April 2005 in Shanghai. In April 2006, Nikon set up branches in Beijing, Chengdu and Guangzhou. In order to truly pursue the development of the business in the rapidly expanding market in the future, Nikon believes that it is necessary to establish a more powerful and stable sales and service system. Therefore, Nikon decided to set up an import and wholesale sales company with full investment. The newly established company will directly import and sell film cameras, digital cameras and other imaging equipment products, while increasing sales, strengthen the market operation closely connected with the market, and achieve the purpose of brand penetration through more effective advertising investment. In addition, in terms of after-sales service, many designated repair shops have been fortified in terms of technology through strongholds and direct sales. Nikon will improve the whole system from market operation to sales and service in the developing Chinese market, and further strengthen its position in the market by providing goods and high-quality services that meet the needs of customers.

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