贤露品牌怎么样 申请店铺

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上海贤露内衣有限公司，创建于2002年。公司本着“科技为本，重视设计开发能力，重视产品质量，重视服务客户”的企业理念，以“品质和时尚”为产品理念，以提升大众生活质量为企业目标，公司贤露品牌产品逐年销售提升，品牌美誉度正不断提高。

2003年，为了适应贤露品牌产品销量增长的需要，成立了义乌市贤露内衣有限公司。义乌拥有便利的交通网络，以及完善的市场，又是中国国内针织品的集散地，使企业得以更快更健康的发展。

2005年，公司在中山小榄创办了“贤露针织内衣厂”，次年在义乌增建仓储、物流配送及办公中心。公司确立了“企业品牌战略运作”的方针，建立了健全的国内销售体系，产品结构日趋丰富。内裤方面有“塑形塑美无缝”系列、“莱卡”系列、“100%全棉”系列、“莫代尔竹纤维”系列等等；内衣方面有“时尚单件”系列、“无缝美体”系列、“莱卡”系列，“不倒绒”保暖系列等等。公司每年一个新台阶稳健发展，从而真正实现生产与销售独立管理。

2009年，为了发展需要，公司以时尚、科技为设计主题，更新了产品包装，以配合贤露产品的品牌定位，使得贤露品牌更加深入人心。同时公司高层决定加快贤露内衣品牌化进程，认为品牌专卖店化和网络化是今后发展的趋势，随即在义乌及周边地区开设贤露内衣专卖店，并且推出了新的春夏装及秋装系列，包括女士吊带背心、短袖、披肩、秋衣、打底衣、男士背心短袖等。面料主要以莫代尔和纱网为主，从而使得贤露品牌产品更加齐全。

2010年，随着公司的发展壮大，原有的厂房已不能满足公司的需求，公司高层决定投入重金，在中山小榄购建了新的大规模新厂房，并着重改善了员工的工作和休息环境，使得公司上下的凝聚力更强。同时为了适应市场转型需要，公司在原有基础上加大人力，增开部门，开设了淘宝商城贤露内衣旗舰店、淘宝直营店及阿里巴巴诚信通旺铺，使公司的发展跟上新时代的脚步。

Shanghai Xianlu Underwear Co., Ltd. was founded in 2002. Based on the enterprise concept of "science and technology oriented, design and development ability, product quality and customer service", the company takes "quality and fashion" as its product concept, and takes improving the quality of public life as its enterprise goal. The company's Xianlu brand products have been promoted year by year, and the brand reputation is constantly improving. In 2003, Yiwu Xianlu Underwear Co., Ltd. was established in order to meet the needs of the sales growth of Xianlu brand products. Yiwu has convenient transportation network and perfect market. It is also the distribution center of domestic knitwear, which makes the enterprises develop faster and healthier. In 2005, the company established "Xianlu knitted underwear factory" in Xiaolan, Zhongshan, and the next year added storage, logistics distribution and office center in Yiwu. The company has established the policy of "enterprise brand strategy operation", established a sound domestic sales system, and the product structure has become increasingly rich. In terms of underwear, there are "shaping and shaping seamless" series, "Lycra" series, "100% cotton" series, "modal bamboo fiber" series and so on; in terms of underwear, there are "fashionable single piece" series, "seamless body" series, "Lycra" series, "no down" warm series and so on. The company develops steadily at a new level every year, so as to realize the independent management of production and sales. In 2009, in order to meet the needs of development, the company took fashion and science and technology as the design theme, updated the product packaging to match the brand positioning of Xianlu products, making Xianlu brand more popular. At the same time, the company's senior management decided to speed up the branding process of Xianlu underwear, believing that the brand stores and networking are the future development trend, and then opened Xianlu underwear stores in Yiwu and surrounding areas, and launched new spring and summer clothing and autumn clothing series, including women's suspender vest, short sleeve, shawl, autumn clothing, bottomcoat, men's Vest short sleeve, etc. The fabric is mainly made of modal and yarn mesh, which makes the products of Xianlu brand more complete. In 2010, with the development and expansion of the company, the original plant can no longer meet the needs of the company. The company's senior management decided to invest heavily in the purchase and construction of a new large-scale new plant in Xiaolan, Zhongshan, and focused on improving the working and rest environment of employees, making the company more cohesive. At the same time, in order to meet the needs of market transformation, the company has increased manpower and departments on the basis of the original, opened the flagship store of Xianlu underwear in Taobao Mall, the direct store of Taobao and the trustworthiness store of Alibaba, so as to keep up with the development of the company in the new era.

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