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中山市樱雪集团有限公司，成立于1998年，坐落于国家家电产业生产基地—中山市南头镇，占地100余亩，专业于研发、生产、销售吸油烟机、燃气热水器、燃气灶具、电热水器、消毒柜和壁挂炉等家用厨卫电器，是集众多荣誉于一身的现代化实力企业，是掌握厨卫电器核心科技的企业。历经18年的稳健发展，樱雪在科技、质量与品牌三个方面赢得了市场高度的认可。樱雪集团已经发展成为中国厨卫电器行业成长快、创新强、智能化的厨卫电器集团公司。

樱雪集团自创建以来始终将“创业|创新|创意|创造”的“四创”能力定位为樱雪集团的品牌精神，将“只做全球高精尖电器”定位为樱雪的品牌使命，牢牢占据中国高精尖电器的前沿科技高地，以高贵、精湛、尖端的品质荣获多项殊荣：2002年，樱雪燃气热水器荣获“中国名牌产品”、同年樱雪燃气灶获“广东省名牌产品”、2003年樱雪吸油烟机荣获“国家免检产品”、2004年樱雪商标被评选为“广东省著名商标”、2009年樱雪燃气热水器和燃气灶具荣获“驰名保护”、2015年樱雪整合全案荣获中国品牌奥斯卡奖——“中国广告长城奖·营销传播金奖”。

创新铸造品牌，樱雪在实施品牌战略的同时也非常注重技术创新。多年来，樱雪集团全面实施科技连体战略，与中国各大著名院校、全球著名电器研发机构深度合作，取得了显著的科技成果，其中，2005年樱雪被评为“高新技术企业”、2011年建成“省级技术研发中心”、2013年建成“省级工程中心”、2015年建成广东省院士专家企业工作站，多年来拥有各项发明及实用新型专利102项。

樱雪集团高度重视品牌化建设，在品牌运营中始终坚持“品牌是第一生产力|品牌是第一销售力|品牌是第一竞争力”的原则，并联合实战经验丰富的营销策划咨询机构合作，为品牌保驾护航。

2015年，樱雪不仅先后在北京、广州、深圳设立分公司，完成了一线城市的布局；更在全国构建了10000多个品牌销售终端。同时，樱雪厨卫电器核心科技先后被巴西、俄罗斯、土耳其、墨西哥等30多个国家引进使用，获得国际市场高度评价，樱雪的全球化战略全面升级。樱雪已经跻身中国厨卫电器一线品牌，深受消费者的亲睐。

2016年，樱雪将全面推进“产品智能研发、市场深度开发、管理全面提升”的两发一升战略。集团以市场为中心，为代理商提供更有力的政策、策划扶持，为消费者提供更优质的产品和服务体系。樱雪集团产值正在向10亿大步迈进。

未来，樱雪将持续推进科技创新的发展之路，构建“高精尖”智能化产品体系；坚定推进“磨盘战略”，促进一二三线市场纵深发展，实现全国市场全覆盖；深化营销改革，贴身服务市场，建立牢固的市场根据地；加速品牌战略，快速打造成国际化品牌；升级全球化战略，让全球更多人能享受樱雪科技。

我们相信，在樱雪“务实|创新|诚信”核心价值观的熏陶下；在“两发一升”战略目标的正确指引下，在樱雪人的共同努力下，一个强大的、智慧的、智能的樱雪一定会给中国、给世界带来厨卫电器新奇迹！我们更相信樱雪必将成为受人尊敬的百年品牌之一。

Zhongshan Yingxue Group Co., Ltd., founded in 1998, is located in Nantou Town, Zhongshan City, the production base of national household electrical appliances industry, covering an area of more than 100 mu. It specializes in research and development, production and sales of range hoods, gas water heaters, gas stoves, electric water heaters, disinfection cabinets, wall mounted stoves and other household kitchen and bathroom appliances. It is a modern strength enterprise with many honors. It is a master of kitchen and bathroom electricity Enterprise with core technology. After 18 years of steady development, Yingxue has won high market recognition in technology, quality and brand. Yingxue group has developed into a fast-growing, innovative and intelligent kitchen and bathroom electrical appliances group company in China. Since its establishment, Yingxue group has always positioned its ability of "entrepreneurship, innovation, creativity and creation" as the brand spirit of Yingxue group, and its brand mission of "only being a global high-end electrical appliance". It firmly occupies the cutting-edge technological highland of China's high-end electrical appliances, and has won many honors with its noble, exquisite and cutting-edge quality. In 2002, Yingxue gas water heater won many honors "China famous brand product", Yingxue gas stove won "Guangdong famous brand product" in the same year, Yingxue range hood won "national inspection free product" in 2003, Yingxue brand was selected as "Guangdong famous brand" in 2004, Yingxue gas water heater and gas stove won "Chi Ming protection" in 2009, Yingxue integration case won "China brand Oscar" in 2015 City Award and marketing communication Golden Award ". Innovation and brand building, while implementing the brand strategy, Yingxue also attaches great importance to technological innovation. Over the years, Yingxue group has fully implemented the science and technology integration strategy and achieved remarkable scientific and technological achievements through in-depth cooperation with China's famous universities and world-famous electrical R & D institutions. Among them, in 2005, Yingxue was rated as a "high-tech enterprise", in 2011, the "provincial technology research and development center", in 2013, the "provincial engineering center", and in 2015, the academician and expert enterprise of Guangdong Province Over the years, the workstation has 102 patents for various inventions and utility models. Yingxue group attaches great importance to the brand construction. In the brand operation, it always adheres to the principle of "brand is the first productivity, brand is the first sales force, brand is the first competitiveness", and cooperates with experienced marketing planning and consulting agencies to escort the brand. In 2015, Yingxue not only set up branches in Beijing, Guangzhou and Shenzhen, completed the layout of first tier cities, but also built more than 10000 brand sales terminals across the country. At the same time, the core technology of Yingxue kitchen and bathroom appliances has been introduced and used by more than 30 countries, such as Brazil, Russia, Turkey, Mexico, etc., which has won high praise in the international market, and Yingxue's global strategy has been comprehensively upgraded. Cherry snow has become one of the first-line brands of China's kitchen and bathroom appliances, and is favored by consumers. In 2016, Yingxue will comprehensively promote the strategy of "two development and one promotion" of "product intelligent research and development, in-depth market development and comprehensive management improvement". The group takes the market as the center, provides more powerful policy and planning support for agents, and provides better products and service system for consumers. The output value of Yingxue group is making great strides forward to 1 billion. In the future, Yingxue will continue to promote the development of scientific and technological innovation, build a "sophisticated" intelligent product system; firmly promote the "grinding strategy", promote the in-depth development of the first, second and third tier markets, and realize the full coverage of the national market; deepen the marketing reform, closely serve the market, and establish a solid market base; accelerate the brand strategy, and quickly build an international brand; upgrade the world Turn strategy, let more people in the world enjoy cherry snow technology. We believe that under the influence of Yingxue's core values of "pragmatism, innovation, integrity", under the correct guidance of the strategic goal of "two development and one promotion", and with the joint efforts of Yingxue people, a strong, intelligent and intelligent Yingxue will surely bring a new miracle to China and the world! We believe that cherry snow will become one of the most respected brands in the century.

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