OLDNAVY老海军品牌怎么样 申请店铺

老海军（OldNavy）是环球连锁服装公司GAP旗下的服饰品牌。美国GAP公司成立于1969年的Gap公司，是全球最大的服装零售商。许多不同年龄层的消费者都是其商品的拥趸。除了品质优良外，其订价也经济实惠，几乎每个消费者皆有能力购买。这造就了GAP公司不断向外扩展，渐渐席卷全美国、甚至是全世界的服饰市场。

GAP诞生在美国，成为美国青少年的时尚选择。GAP带给人们的是一种休闲的气质，它让无拘无束的美国青年，能够尽情的享受自然、舒适的生活。

1969年，GAP的创始人当劳·费雪正在美国加州的一家时装店里，挑选适合自己的牛仔裤。可是选来选去都找不到一条合适的。在这种动力的驱使下，当劳·费雪创造了这一美国历史性品牌——GAP。

GAP的第一家店，采用的是牛仔裤和录音带并肩销售的方式，可是结果并不理想。很多人感兴趣的只是录音带，至于牛仔裤，由于它的耐磨、耐穿性，人们都会不约而同的选择当时比较有名气的牛仔品牌大亨Levis。于是，近4吨的GAP牛仔裤只能以进价出售。直到GAP第二家店开张时，当劳·费雪将重点转向年轻人，着重强调一种年轻化的购物氛围。所销售的商品也只包括服装，比如圆领T恤、短而精干的纯棉质上衣、牛仔裤等。这种全新的销售方式，使得GAP很快在美国本土小有名气。在20世纪八、九十年代，GAP发展迅速，它的系列品牌GAP、OldNavy、Gapkid等相继上市，并在最短的时间内占领了美国休闲品牌市场，并得到了美国及海外的认可。

GAP最经典的设计，仍旧是创立GAP品牌时，虽遭受挫折，却发扬光大的牛仔裤系列。那种不被束缚的感受，已经成为全球年轻一代所追求的楷模。

Old Navy is a clothing brand owned by gap, a global clothing chain. Gap, founded in 1969, is the largest clothing retailer in the world. Many consumers of different ages are fans of their products. In addition to its excellent quality, its price is also affordable, and almost every consumer has the ability to buy. As a result, gap company has been expanding to the outside world, gradually sweeping the clothing market in the United States and even the world. Gap was born in the United States and has become a fashion choice for American teenagers. Gap brings people a kind of leisure temperament. It allows unrestrained American youth to enjoy the natural and comfortable life. In 1969, the founder of gap, Dang Lao Fisher, was in a fashion shop in California, USA, choosing the right jeans. But I can't find a suitable one. Driven by this drive, when Lao Fisher created the historic brand of the United States gap. Gap's first store sold jeans and tapes side by side, but the results were not ideal. Many people are only interested in the tape. As for jeans, because of its wear resistance, people will choose Levis, a famous cowboy brand tycoon at that time. As a result, nearly 4 tons of gap jeans can only be sold at the purchase price. When the gap opened its second store, Lau Fisher focused on young people and a young shopping atmosphere. The products sold only include clothing, such as T-shirts with round necks, short and dry cotton tops, jeans, etc. This new way of selling makes gap famous in the United States. In the eighties and nineties of the 20th century, gap developed rapidly. Its series of brands, such as gap, OLDNAVY and gapkid, went on the market one after another, and occupied the American leisure brand market in the shortest time, and got the recognition of the United States and overseas. Gap's most classic design is still a series of jeans that were carried forward despite setbacks when gap brand was founded. That feeling of not being bound has become a model for the young generation around the world.

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