SUBWAY赛百味品牌怎么样 申请店铺

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1965年，在美国康涅狄格州的布里奇波特，弗雷德.德卢卡(FredDeluca)刚刚高中毕业。和许多同龄人一样，他非常渴望进入大学深造。尽管他是一个勤奋工作、能干且可靠的年轻人，但是依靠在当地五金店打零工，每小时挣1.25美元，实在难以筹够学费。

沮丧的弗雷德决定向家里的好友彼得.巴克(PeterBuck)博士寻求一些建议。两人结交多年，弗雷德告诉巴克博士自己渴望通过学习成为一名医生，并希望巴克博士能够借给他一笔学费。但是，巴克博士却告诉弗雷德一个将会改变他的生活和全世界人民生活的主意。

“我认为你应该开一家潜水艇三明治快餐店，”巴克博士说。刚开始，弗雷德疑虑重重，但当巴克博士说到这家三明治店可以支付弗雷德将来的学费时，他立刻同意合伙开店了。当晚，弗雷德和巴克博士就为创立第一家SUBWAY®赛百味快餐店结成了合作伙伴关系。

在第一天的中午时分，弗雷德和彼得的潜水艇三明治商店就开业了，顾客们蜂拥而至。从那天开始，公司不断茁壮发展。弗雷德和彼得的目标是在10年内开32家潜水艇三明治快餐店。到了1974年，也就是他们成立第一家三明治快餐店八年后，弗雷德和彼得在美国的康涅狄格州拥有和管理着十六家快餐店，只实现了一半的目标。

就在弗雷德和彼得盼望着扩大业务时，他们想到了特许经营，一开始他们忽略了这一点，以为特许经营是对“大公司”而言的。渴望成功的决心促使弗雷德和彼得坚定，特许加盟才是实现目标的关键所在。因此，弗雷德约见了他的朋友布莱恩.迪克森(BrianDixon)并向他提出了非常丰厚的条件。他向布莱恩提供贷款，要求他购买其中一家快餐店，但为了增加吸引力，弗雷德告诉布莱恩，如果他不喜欢这个行业，可以归还快餐店，两不相欠。

布莱恩就是著名的SUBWAY®赛百味首位加盟商，他为SUBWAY®赛百味业务模式制定了新标准。这样一来，彼得和弗雷德不仅实现了他们的目标，而且超越了当初的预想。现在是他们运营赛百味的第43个年头，SUBWAY®赛百味快餐店已成为世界上最大的潜水艇三明治特许经营连锁店，在美国、加拿大和澳大利亚的分店数量已超过麦当劳(McDonald’s®)。弗雷德.德卢卡和SUBWAY®赛百味连锁店获得过无数的奖项和荣誉，SUBWAY®赛百味品牌管理顾问（上海）有限公司的名字及其产品还在许多电视节目和动画片中出现过。SUBWAY®赛百味加盟店从美国康涅狄格州布里奇波特普通的三明治快餐店开始，经历了漫长的发展过程。

In 1965, Fred DeLuca graduated from high school in Bridgeport, Connecticut. Like many of his peers, he is eager to enter university. Although he is a hard-working, capable and reliable young man, it is hard to raise enough tuition fees to earn $1.25 an hour by doing odd jobs in the local hardware store. Frustrated Fred decided to ask his family friend, Dr. Peter buck, for some advice. After years of friendship, Fred told Dr. buck that he was eager to become a doctor through study and hoped that Dr. buck could lend him a tuition fee. But Dr. buck told Fred an idea that would change his life and the lives of people around the world. "I think you should open a submarine sandwich fast food restaurant," Dr. Buck said. At first, Fred was suspicious, but when Dr. Buck said that the sandwich shop could pay Fred's future tuition, he immediately agreed to open a joint venture. That night, Fred and Dr. Barker formed a partnership to create the first subway ® subway fast food restaurant. At noon on the first day, Fred and Peter's submarine sandwich shop opened, and customers flocked. From that day on, the company continued to thrive. Fred and Peter aim to open 32 submarine sandwich fast food restaurants in 10 years. By 1974, eight years after they founded their first sandwich fast food restaurant, Fred and Peter owned and managed 16 fast food restaurants in Connecticut, only half of them. When Fred and Peter were looking forward to expanding their business, they thought of franchising. At first, they ignored this point and thought that franchising was for "big companies". Fred and Peter are determined by their desire for success. Franchising is the key to achieving their goals. So Fred made an appointment with his friend Brian Dixon and offered him very generous terms. He offered Brian a loan and asked him to buy one of the fast-food restaurants, but to increase his appeal, Fred told him that if he didn't like the industry, he could return the fast-food restaurant without any debt. Bryan is the first franchisee of subway. He has set a new standard for the business model of subway. In this way, Peter and Fred not only achieved their goals, but also exceeded their original expectations. Now it's the 43rd year that they operate subway. Subway ® subway has become the world's largest submarine sandwich franchise chain, with more outlets in the United States, Canada and Australia than McDonald's. Fred DeLuca and subway brand management consulting (Shanghai) Co., Ltd. have won numerous awards and honors. The name and products of subway brand management consulting (Shanghai) Co., Ltd. have appeared in many TV programs and cartoons. Subway ® subway franchise store has experienced a long development process from the ordinary sandwich fast food restaurant in Bridgeport, Connecticut, USA.

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