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The fragment is the independent women's clothing brand invested and founded by Jiang Yongqing, the founder of Qingqing. In 1995, Jiang Yongqing graduated from the University and began to do clothing retail business from a 3-meter-long counter in Zibo, Shandong Province; in 2000, "Qingqing" entered Beijing and began to develop women's clothing brand agency business; in 2006, "Qingqing" held its flag to the south, with a dream of creating comfortable and natural life style for women all over the world, created "fragment" women's clothing. The word "fragment" comes from the film and television terminology, which is intended to explain: life is composed of countless clips that have not been edited, and the sentence that the unforgettable memory gathers is: I am your wonderful fragment. Segment product positioning: comfortable, natural and excellent. Target consumers: Urban knowledge women who advocate a natural and healthy lifestyle. In China, with the rapid development of the clothing industry and the arrival of the era of rapid information transmission, people's demand for clothing has changed from identity symbol to extension of life. The fast-paced life makes people in the city more impetuous and uneasy. They are eager to have a piece of their own safety, they are eager for the exhausted body to be fully extended, they are eager for nature, and they are eager for everything Relaxation, comfort, inner freedom, positive, contains love and joy related things. With the pace of China's urbanization reform, they come from different regions, they have different childhood, live in different environments, but they have common values, common aesthetic preferences, common pure mind They are the "Chinese sennv" who emerged in the stage of Chinese clothing industry in Chinese history. "Fragment", a brand of women's clothing started with cotton products and based on natural and comfortable products, explores the inner world of "Chinese sennu" in the process of continuous development and in-depth exploration of customers' needs. From then on, "fragment" will become a close partner of "Chinese sennu". Fragment will provide Chinese sennu with their favorite clothing, comfortable shopping environment and intimate shopping Material service, yearning for spiritual communication.

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