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片断在职业女装行业中的票数：208 更新时间：2025-04-27

片断是哪个国家的品牌？「片断」是上海驿舍实业有限公司旗下著名品牌。该品牌发源于上海市，由创始人罗汉明在2012-11-28期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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片断，是“青青”创始人蒋永青投资创办的自主女装品牌。1995年，蒋永青大学毕业，从山东淄博一截3米长的柜台开始做服装零售生意；2000年，“青青”进入北京，开始发展女装品牌代理业务， 2006年，“青青”举旗南下，带着一份为天下女性创造舒适、自然生活方式的梦想，创建了“片断”女装。 “片断”一词来自于影视术语，即意在阐释：人生是由无数个未经剪辑的片断组成，而难忘的记忆汇成的那句话就是：我就是你精彩的片断。片断产品定位：舒适、自然、优品。目标消费群：定位于推崇自然健康生活方式的都市知识女性。

中国，随着服装行业迅速发展和信息迅速传递的时代到来，人们针对服装的需求从身份的象征转化为生活的延伸，快节奏的生活使身在城市中的人们愈加浮躁不安，她们渴望有一片属于自己的安宁，她们渴望疲惫的身体得以尽情的舒展，她们渴望自然，渴望一切与放松、舒适、内心自由、积极正向、蕴含爱和喜悦相关事物。

随着中国城市化改革的步伐，她们来自不同的区域，她们有着不同的童年，生活在不同的环境，她们却有着共同的价值观、共同的审美喜好，共同的纯净心灵……她们就是中国历史涌现在中国服饰业这个大舞台的“中国森女”。“片断”，这个以棉品起家，以自然舒适优品为产品路线的女装品牌，在不断发展深度挖掘客户需求的过程中，探寻到“中国森女”的内心世界，从此，“片断”将成为“中国森女”亲密的伙伴，片断将为中国森女提供她们喜欢的服饰，舒适的购物环境，贴心的购物服务，渴望的心灵沟通。

The fragment is the independent women's clothing brand invested and founded by Jiang Yongqing, the founder of Qingqing. In 1995, Jiang Yongqing graduated from the University and began to do clothing retail business from a 3-meter-long counter in Zibo, Shandong Province; in 2000, "Qingqing" entered Beijing and began to develop women's clothing brand agency business; in 2006, "Qingqing" held its flag to the south, with a dream of creating comfortable and natural life style for women all over the world, created "fragment" women's clothing. The word "fragment" comes from the film and television terminology, which is intended to explain: life is composed of countless clips that have not been edited, and the sentence that the unforgettable memory gathers is: I am your wonderful fragment. Segment product positioning: comfortable, natural and excellent. Target consumers: Urban knowledge women who advocate a natural and healthy lifestyle. In China, with the rapid development of the clothing industry and the arrival of the era of rapid information transmission, people's demand for clothing has changed from identity symbol to extension of life. The fast-paced life makes people in the city more impetuous and uneasy. They are eager to have a piece of their own safety, they are eager for the exhausted body to be fully extended, they are eager for nature, and they are eager for everything Relaxation, comfort, inner freedom, positive, contains love and joy related things. With the pace of China's urbanization reform, they come from different regions, they have different childhood, live in different environments, but they have common values, common aesthetic preferences, common pure mind They are the "Chinese sennv" who emerged in the stage of Chinese clothing industry in Chinese history. "Fragment", a brand of women's clothing started with cotton products and based on natural and comfortable products, explores the inner world of "Chinese sennu" in the process of continuous development and in-depth exploration of customers' needs. From then on, "fragment" will become a close partner of "Chinese sennu". Fragment will provide Chinese sennu with their favorite clothing, comfortable shopping environment and intimate shopping Material service, yearning for spiritual communication.

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