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广州市索爱数码科技有限公司(下称“索爱”)成立于2004年，是一家专注于MP3、MP4、DV、音响、DVD/VCD等数码产品研发、制造、销售与服务于一体的综合型高科技企业。公司拥有近千名员工，年产值达数亿元人民币。2007年，索爱被评选为“中国数码行业影响力品牌”和“广东省著名商标”，正在快速成长为中国数码行业的领军品牌。产品创新和营销创新是索爱制胜市场的两大法宝。

一向走“时尚、精品”路线的索爱专门成立了模具研发公司和方案研发公司，这也是业内唯一一家拥有生产、研发于一体的企业，大大提升了索爱在外观设计、产品技术研发等方面的核心竞争力，同时也意味着索爱今后的产品将朝着时尚、个性和高品质的“专利机”方面发展。凭借雄厚的研发生产实力，索爱打造出了众多时尚精品，如业界独创的钛合金外壳设计，掀起人机交互模式革命的触控技术，支持RMVB/RM的全格式播放技术，以及代表智能化应用的电容式触摸技术，和代表行业发展趋势的高清MP5等。

索爱相信“产品是第一生产力”，也坚信“好品牌无坚不摧”的理论。营销创新是索爱一直以来制胜市场的另一大法宝，索爱凭借创新的营销思路带领全国各地经销商赢得了一次又一次重大胜利，实现了“让索爱代理商成为同行业最令人羡慕的代理商”的诺言。

2007年，索爱独创性提出了“娱乐营销”的品牌战略，签约知名超女何洁作为索爱的品牌代言人，通过电视、平面和互联网广告，全国数千家终端店面形象，以及产品包装等多种形式，将索爱“创新、时尚、活力”的品牌理念传递给消费者。

索爱坚持走“省总代”和“终端形象建设”两大战略路线，并组建了“核心代理商联盟委员会”，将全国代理商纳入索爱公司化管理，打造了一支最具战略思想、具有超强凝聚力和战斗力的营销团队。如今，索爱已在全国建成7个营销中心，31个分支机构，100余家核心代理商和6000余个销售终端。渠道和终端已经成为索爱最大的竞争优势之一。

继往开来，2009年，索爱提出“民族的索爱世界的索爱”这一伟大发展目标。除了立足本土市场以外，索爱还制定了在全球市场的长期发展战略，即通过对全球数码领域的长期跟踪和研究，并以技术、市场和品牌的国际化为导向，以数码为核心的发展方向，在未来五年内实现全球市场的战略布局，力争将索爱打造成一个全球知名的民族品牌。

通过索爱人坚持不懈的努力，“民族的索爱世界的索爱”的梦想必将实现!

Founded in 2004, Guangzhou Sony Ericsson Digital Technology Co., Ltd. (hereinafter referred to as "Sony Ericsson") is a comprehensive high-tech enterprise focusing on the R & D, manufacturing, sales and service of digital products such as MP3, MP4, DV, audio, DVD / VCD, etc. The company has nearly one thousand employees, with an annual output value of several hundred million yuan. In 2007, Sony Ericsson was selected as "influential brand of China's digital industry" and "famous trademark of Guangdong Province", and it is rapidly growing into a leading brand of China's digital industry. Product innovation and marketing innovation are two magic weapons for Sony Ericsson to win the market. Sony Ericsson, which has always been taking the "fashion and high-quality" route, has set up a mold R & D company and a solution R & D company, which is also the only enterprise in the industry with production and R & D, greatly improving the core competitiveness of Sony Ericsson in terms of appearance design, product technology R & D, etc., which also means that the future products of Sony Ericsson will move towards the "patent machine" of fashion, personality and high quality ”Development. With strong R & D and production strength, Sony Ericsson has created many fashionable boutiques, such as the industry's original titanium alloy shell design, the touch technology that sets off the revolution of human-computer interaction mode, the full format playback technology that supports RMVB / RM, the capacitive touch technology that represents intelligent applications, and the HD MP5 that represents the industry's development trend. Sony Ericsson believes that "products are the first productivity" and also believes in the theory of "good brands are invincible". Marketing innovation is another magic weapon for Sony Ericsson to win the market all the time. With innovative marketing ideas, Sony Ericsson has led dealers all over the country to win major victories again and again, realizing the promise of "making Sony Ericsson agents the most enviable agents in the same industry". In 2007, Sony Ericsson creatively put forward the brand strategy of "entertainment marketing", signed a contract with famous super girl he Jie as the brand spokesperson of Sony Ericsson, and passed the brand concept of "innovation, fashion and vitality" to consumers through TV, plane and Internet advertising, thousands of terminal store images, product packaging and other forms. Sony Ericsson adheres to the two strategic lines of "provincial general representative" and "terminal image construction", and has set up "core agent Alliance Committee", bringing national agents into Sony Ericsson's corporate management, and has built a marketing team with the most strategic thinking, strong cohesion and combat effectiveness. Today, Sony Ericsson has built 7 marketing centers, 31 branches, more than 100 core agents and 6000 sales terminals in China. Channels and terminals have become one of Sony Ericsson's biggest competitive advantages. In 2009, Sony Ericsson put forward the great development goal of "national Sony Ericsson of the world". In addition to its foothold in the local market, Sony Ericsson has also formulated a long-term development strategy in the global market, that is, through long-term tracking and research in the global digital field, guided by the internationalization of technology, market and brand, with digital as the core development direction, to achieve the strategic layout of the global market in the next five years, and strive to build Sony Ericsson into a global well-known national brand 。 Through the unremitting efforts of Sony Ericsson, the dream of "national Sony Ericsson of the world" will come true!

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