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湖北楚天传媒珍珠液酒业有限公司始建于1952年，在60年多年的发生产展历程中，企业由小到大，由弱到强，在同行业竞争中异军突起。
2002年公司由国有企业改制为民营企业，2009年更名为湖北珍珠液酒业有限公司，2013年2月，被湖北日报传媒集团控股，成为湖北日报传媒集团旗下又一新军，正式更名为湖北楚天传媒珍珠液酒业有限公司。
到目前，公司已拥有总资产5亿元（不含无形资产），总占地面积12万平方米（其中新厂区占地10万平方米、老厂区占地2万平方米），员工近400人。主导产品以珍珠液帝王酒为代表的酱香型白酒、以珍珠液元帅为代表的浓香型白酒、以窖藏15为代表的兼香型白酒三个系列70多个品种。产品选用优质高粱、小麦为原料，以独特生产工艺和现代科技精工酿制，酒界专家称珍珠液帝王酒“酱香突出、幽雅细腻、酒体醇厚、回味悠长、空杯留香”，是中部六省酱香型酒的典型代表。
公司拥有各类专业技术人员30多人，高级酿酒师4人、高级品酒师3人，省级白酒评委3人，拥有气相色谱仪，在白酒的研制开发、品评、理化分析等方面具有很强的实力。2001年5月，公司顺利通过了方圆质量认证，是通过ISO9001质量体系的厂家，并顺利通过了历次认证复审，2010年又通过了2008版ISO9001质量体系认证。
Hubei truking media pearl liquor liquor Co., Ltd. was founded in 1952. In the 60 years of production and exhibition, the enterprise has grown from small to large, from weak to strong, and has emerged in the competition of the same industry. In 2002, the company was restructured from a state-owned enterprise to a private enterprise. In 2009, it was renamed Hubei pearl liquor Co., Ltd. and in February 2013, it was controlled by Hubei Daily Media Group and became another new force under Hubei Daily Media Group. It was officially renamed Hubei truking media pearl liquor Co., Ltd. Up to now, the company has a total assets of 500 million yuan (excluding intangible assets), a total area of 120000 square meters (including 100000 square meters for the new plant area and 20000 square meters for the old plant area), and nearly 400 employees. The main products are Maotai flavor liquor represented by Zhuye emperor liquor, Luzhou flavor liquor represented by Zhuye marshal and xiancang 15, which are more than 70 varieties in three series. The product is brewed with high quality sorghum and wheat as raw materials, with unique production technology and modern technology. Experts in the wine industry call pearl liquor King liquor "outstanding sauce flavor, elegant and delicate, mellow wine body, long aftertaste, empty cup fragrance", which is a typical representative of sauce flavor liquor in six provinces in Central China. The company has more than 30 professional and technical personnel, 4 senior winemakers, 3 senior wine tasters, 3 provincial liquor judges, and gas chromatograph. It has strong strength in research and development, evaluation, physical and chemical analysis of liquor. In May 2001, the company successfully passed the quality certification of Fangyuan, the manufacturer of ISO9001 quality system, and successfully passed the previous certification review, and passed the 2008 version of ISO9001 quality system certification in 2010.
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