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GIBSON电吉他乐器家族统称为“GIBSON USA”，是在1974年设立于美国田纳西州的那什维尔工厂的基础上建立起来的。当时的工厂专注于LES PAUL 电吉他系列产品的研发与生产。尽管70年代末的整个吉他乐器行业很不景气，但GIBSON乐器公司始终保持着强劲的创新精神。为了满足对经典款型吉他的需求，GIBSON乐器公司集结悠久的工艺传统，于1981和1982年分别重新发售了“dot-neck”版的ES-335和“sunburst”版的Les Paul吉他。与此同时，吉他界两位传奇人物也加盟Gibson公司——1980年B.B. King带来了Lucille 型吉他，1982年Chet Atkins带来了他的实心声学吉他的构想。

1984年GIBSON公司在Kalamazoo的工厂关闭后，将总部迁至那什维尔。此时GIBSON公司遇到了严峻的财政危机，1986年在Henry Juszkiewicz和DavidBerryman的率领下公司摆脱了经济困扰，新的两位总裁迅速凭借产品的质量而恢复了Gibson乐器的威望，同样也使GIBSON乐器公司获得了非常卓越的效益。

今天的GIBSON电吉他即代表着它辉煌的历史，也预示着电吉他的未来发展。那些跨越40多年音乐风格的经典之作——ES-175、 ES-335、Flying V、Explorer、 Firebird、SG以及LesPaul吉他等，都奠定了GIBSON品牌广泛的吸引力，足以满足一个吉他手对优秀电吉他的所有要求。由此GIBSON乐器和音乐家之间也建立了密切的关系，包括为King、Atkins、爵士伟人Howard Roberts和Herb Ellis等制作签名版吉他，以及为摇滚巨星Jimmy Page和Joe Perry量身打造新型Les Paul吉他。1994年恰值GIBSON品牌创立百年，此时公司研制的“Nighthawk”款式吉他赢得了工业设计大奖，为GIBSON乐器奠定了第二个“品质与创新”的百年新舞台。

GIBSON 在中国：

2002年，GIBSON在中国青岛独资建立了青岛吉森乐器有限公司，主要生产Epiphone系列吉他乐器产品。青岛吉森乐器有限公司坐落于青岛胶州市，目前生产能力已达到年产15万把吉他。

2003年，Gibson在中国成立了独资子公司——激声博韵（上海）乐器贸易有限公司，在华推广和销售Gibson吉他家族品牌及系列产品和Baldwin钢琴家族品牌及系列产品。作为Gibson在华的独资子公司之一，激声博韵（上海）乐器贸易有限公司在积极致力于丰富中国乐器市场的同时，也把西方优秀的音乐文化和先进的乐器制作工艺真诚地奉献给中国的音乐爱好者。

2004年，Gibson通过收购在中国广东成立了鲍德温（中山）钢琴乐器有限公司作为Gibson在华的钢琴生产基地。鲍德温（中山）钢琴乐器有限公司位于广东省中山市东升镇，是国家轻工业部钢琴生产定点单位，具备独立开发设计、研制多品种、系列化钢琴乐器产品的技术能力，主要生产包括鲍德温（Baldwin）、翰美登（Hamilton）、杰西·费希尔（J.&C. Fischer）和香山（Sunshine）等品牌的立式，卧式钢琴。

The Gibson family of electric guitar instruments is called "gibsonusa", which was founded in 1974 in Nashville, Tennessee. At that time, the factory focused on the R & D and production of the series products of lespaul electric guitar. Although the whole guitar instrument industry in the late 1970s was very sluggish, Gibson instrument company has always maintained a strong spirit of innovation. In order to meet the demand for classical guitars, Gibson Instruments Co., Ltd. has a long tradition of craftsmanship. In 1981 and 1982, it reissued "dot neck" version of es-335 and "Sunburst" version of Les Paul guitars. At the same time, two legends of guitar industry also joined Gibson company - B.B. King brought Lucille guitar in 1980, and Chet Atkins brought his idea of solid acoustic guitar in 1982. After the closure of Gibson's factory in Kalamazoo in 1984, it moved its headquarters to Nashville. At this time, Gibson company encountered a severe financial crisis. In 1986, under the leadership of Henry juszkiewicz and David Berryman, the company got rid of the economic problems. The new two presidents quickly restored the prestige of Gibson instruments with the quality of their products, which also made Gibson instruments company obtain very excellent benefits. Today's Gibson electric guitar not only represents its glorious history, but also indicates the future development of electric guitar. Those classic works that span more than 40 years of musical style - es-175, es-335, flyingv, explorer, Firebird, SG and lespaul guitars, etc., have established the broad appeal of Gibson brand, enough to meet all the requirements of a guitarist for excellent electric guitars. So Gibson instruments and musicians also have a close relationship, including making signature guitars for king, Atkins, Howard Roberts and herbellis, and creating a new type of Les Paul guitar for JimmyPage and Joe Perry. In 1994, Gibson brand was founded for a hundred years. At that time, the "Nighthawk" style guitar developed by the company won the industrial design award, which laid the second "quality and innovation" new stage for Gibson instruments. Gibson in China: in 2002, Gibson established Qingdao jisen musical instrument Co., Ltd. in Qingdao, China, which mainly produces Epiphone series guitar musical instruments. Qingdao jisen musical instrument Co., Ltd. is located in Jiaozhou City, Qingdao, with an annual production capacity of 150000 guitars. In 2003, Gibson established a wholly-owned subsidiary in China, Jisheng Boyun (Shanghai) Musical Instrument Trading Co., Ltd., to promote and sell Gibson guitar family brand and series products and Baldwin piano family brand and series products in China. As one of Gibson's wholly-owned subsidiaries in China, Jisheng Boyun (Shanghai) Musical Instrument Trade Co., Ltd. is actively committed to enriching the Chinese musical instrument market, and at the same time, it sincerely dedicates the excellent western musical culture and advanced musical instrument production technology to Chinese music lovers. In 2004, Gibson established Baldwin (Zhongshan) piano Instrument Co., Ltd. as Gibson's piano production base in China through acquisition in Guangdong, China. Baldwin (Zhongshan) piano Instrument Co., Ltd. is located in Dongsheng Town, Zhongshan City, Guangdong Province. It is a designated piano production unit of the Ministry of light industry of the people's Republic of China. It has the technical ability to independently develop, design, research and develop various and serial piano instrument products. Its main production includes Baldwin, Hamilton, J. & Fisher; C. Fischer and sunshine are vertical and horizontal piano brands.

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