潘祥记品牌怎么样申请店铺

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潘祥记在月饼行业中的票数：272 更新时间：2025-06-03

潘祥记是哪个国家的品牌？「潘祥记」是云南潘祥记工贸有限公司旗下著名品牌。该品牌发源于云南省昆明市，由创始人潘洁希在1941年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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云南“潘祥记”于1941年在云南宣威创立，距今已有76年的历史。潘祥记主要从事传统滇式糕点的生产和经营。潘祥记奉“真材实料、诚信为本”的经营宗旨，所生产的滇式火腿月饼，以云南宣威火腿为主要馅料，并配以白糖、蜂蜜、用上等面料精制而成，具有油而不腻，咸甜适度、酥、松、脆、软兼顾，有浓郁火腿香味的特点，深受广大消费者的欢迎。

年轻的潘光明吃苦耐劳，头脑灵活，手脚勤快，深受祥记掌柜的喜爱。凭着他的聪颖好学，不出几年，就从师傅那里学到了腊味、肉脯的制作工艺，并逐渐成为“祥记肉脯”的大师傅。经潘光明制作的肉脯，片形整齐，薄而晶莹，色泽鲜艳，细而不腻；干、香、鲜、甜、咸，五味俱呈，深受当地老百姓的喜爱，成为了祥记肉脯的招牌产品，祥记的生意也越做越好，生产规模也不断扩大。随着“祥记”老掌柜年事已高，精力不济，慢慢将店铺的大小事务均交给潘光明打理。此时，祥记肉脯的产品不仅销售潮州府城，还雇人贩卖到庵埠、澄海、潮阳、汕头一带。而肉脯、腊味的生产工艺也广为传播，潮汕地区学会制作肉脯的人越来越多，各个新开张的肉脯店，腊味店如雨后春笋般出现在潮汕地区。潘光明意识到了同行的竞争会愈演愈烈，为了避免自家生意因经营不善加同行竞争导致破产的悲剧再次出现，他一方面在祥记产品的选料做工上下足功夫，以求质量取胜。另一方面，也在积极的寻找新的产品，以求在激烈的同行竞争中另辟蹊径。

因思念千里之外的故乡，潘光明取老东家“祥记”之名再加上自己的姓，将糕点铺起名为“潘祥记”，寓意不忘老家之本。“潘祥记”以制作滇式火腿月饼为主，开业后，由于潘祥记用料讲究，工精味必美，所生产的火腿月饼油而不腻，咸甜适度、酥、松、脆、软兼顾，有浓郁的火腿香味，很快里巷相传，深受消费者欢迎，生意很快就红红火火起来。

Panxiangji was founded in Xuanwei, Yunnan Province in 1941, with a history of 76 years. Pan Xiangji is mainly engaged in the production and management of traditional Yunnan style pastry. Pan Xiangji is dedicated to the management tenet of "genuine material, honesty oriented". The Yunnan style ham moon cake is made of Xuanwei ham in Yunnan Province as the main stuffing and refined with white sugar, honey and top-grade fabric. It has the characteristics of oil but not greasy, moderate salt and sweet, crispy, crisp and soft. It is popular with consumers. The young pan Guangming is hardworking, flexible in mind, hardworking in hands and feet, and deeply loved by the manager Xiangji. With his intelligence and studiousness, within a few years, he learned the processing technology of preserved meat and preserved meat from his master, and gradually became the master of "Xiangji preserved meat". The preserved meat made by Pan Guangming is neat in shape, thin and crystal, bright in color, thin but not greasy; it is dry, fragrant, fresh, sweet and salty, and has five flavors, which are deeply loved by the local people. It has become a brand product of Xiangji preserved meat. Xiangji's business is getting better and better, and its production scale is also expanding. As the old shopkeeper of "Xiangji" is too old to be energetic, he slowly gives pan Guangming the responsibility of all matters in the shop. At this time, Xiangji preserved meat products are not only sold in Chaozhou Fucheng, but also sold to Anbu, Chenghai, Chaoyang and Shantou. The production technology of preserved meat and preserved meat is also widely spread. There are more and more people who learn to make preserved meat in Chaoshan area. The newly opened preserved meat stores are springing up in Chaoshan area. Pan Guangming realizes that the competition among his peers will become more and more fierce. In order to avoid the tragedy of bankruptcy caused by his own business due to mismanagement and peer competition, on the one hand, he has made great efforts in the material selection and manufacturing of Xiangji products in order to win in quality. On the other hand, it is also actively looking for new products, in order to find another way in the fierce competition among peers. For missing his hometown thousands of miles away, pan Guangming named the pastry shop "Pan Xiangji" after the old owner's "Xiangji" and his surname, which means that he never forgets the origin of his hometown. "Panxiangji" is mainly used to make Yunnan style ham moon cake. After its opening, because of its exquisite materials, exquisite craftsmanship and delicious taste, the ham moon cake produced by panxiangji is not greasy but oily. It is salty and sweet, moderate, crisp, crisp and soft. It has a strong ham flavor. It was quickly passed down from lane to lane, popular with consumers, and its business soon became prosperous.

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