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Established in April 2015, dmall is an online and offline integrated new retail platform with all channels, covering fresh and daily consumer goods. Relying on the deep integration with local large-scale supermarkets, dmall provides high-quality, low price and 2-hour delivery service. Multi point deep understanding of the concept of "new retail" based on consumption upgrading, put forward a multi-point philosophy of life system, aiming to meet consumers' pursuit of individuality and special requirements for service. After winning the leading investment of IDG, it has cooperated with many traditional supermarkets in more than 20 cities across the country and started to exploit cities and land. In June 2015, two months after its establishment, it registered more than 1 million users. On November 1 of the same year, the "global select channel" was officially launched. As of June 30, 2017, it sold more than 8000 kinds of seafood, fruits and vegetables, poultry and other products from all over the world to meet consumer demand 。 The official launch of the global select channel is a multi-point strategic business expansion, which is of great significance for the multi-point categories to enrich users.

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