HIGHLAND高源品牌怎么样 申请店铺

创立于1928年苏格兰，专业户外箱包制造商，2008年祥兴集团买下Highland品牌在全球的经营权，为消费者度身订做不同的箱包出行方案

上个世纪二十年代，詹姆斯·布莱尔James Blair（苏格兰户外探险先驱人物，Highland箱包创始人）便率领他的探险队进行在苏格兰高地进行户外探险活动。当时，专业的户外探险刚兴起不久，装备仍较为简陋，户外探险活动经常受限。恩斯特·塞弗尔和他的探险队员们便自己动手制造适合户外探险的专业包，并在1928年正式创立新的专业户外箱包品牌，他们把这个箱包命名为Highland，以纪念他们所热衷的这片苏格兰高地。随着苏格兰高地探险活动不断为世人所知，Highland逐渐成为苏格兰探险的代名词和标准装备。 

1989年，英国户外运动品牌Gelert从詹姆斯·布莱尔之子詹姆斯·怀特手中收购Highland品牌，并着手赋予Highland品牌新的生命，Highland的产品开始逐步从英国地区走向世界各地。 

2001年，Gelert赞助举办的苏格兰户外挑战赛，邀请世界各地户外选手，其中就包括澳大利亚选手J·Lan。这次比赛中，Lan在翻越一个悬崖时不小心失足，掉落的过程身上背负的Highland箱包扣具悬挂住一根树枝，凭借优良的质量，Highland背包悬挂住Lan直到营救人员的到来。这次的历险引发了Lan的思考 如何把户外的专业功能和优良质量植入日常的箱包 。2002年，Lan与Gelert达成合作，创新性地提出专业功能融入日常箱包的理念，Highland品牌进行重新的战略调整。2002年底，Highland品牌及新标志正式推出，开启箱包业界的一次新纪元。 

2003年祥兴集团正式与Gelert合作，生产Highland品牌所有箱包，同时于2004年开始携手布局中国市场，开创了良好的合作前景。2008年祥兴集团斥巨资买下Highland品牌在全球的经营权，并在更大程度上丰富了产品线，升级了品牌形象，使Highland品牌以新面貌获得了更多的认可，聚焦了全球箱包业界的目光。 HIGHLAND品牌采用 山+鹰 的标志组合，象征着品牌所蕴含的不断超越、自由从容的精神。 

秉承着这一设计理念，HIGHLAND结合其成熟的户外装备开发技术，不断设计出适合都市人群使用的多功能休闲箱包，实现创新性与時尚感的结合。创新同样來自细节， HIGHLAND箱包全部采用世界五百强NIFICO扣具，且每一款箱包因使用人群和场所的差异，在材质和功能的选择上都不尽相同，为消费者度身订做不同的箱包出行方案，实现 因包容而从容 的品牌承诺。

Founded in Scotland in 1928, it is a professional outdoor luggage manufacturer. In 2008, Xiangxing group bought the global operation right of highland brand and customized different luggage travel plans for consumers. In the 1920s, James Blair (pioneer of outdoor exploration in Scotland, founder of highland luggage) led his expedition in the highlands Outdoor exploration activities. At that time, the professional outdoor exploration was just emerging, the equipment was still relatively simple, and the outdoor exploration activities were often limited. Ernst sever and his explorers made their own professional bags suitable for outdoor exploration, and formally established a new brand of professional outdoor bags in 1928. They named this bag highland to commemorate their passion for this Scottish highland. As the exploration activities of the Scottish Highlands are constantly known to the world, highland has gradually become a synonym and standard equipment for Scottish exploration. In 1989, the British outdoor sports brand Gelert acquired the highland brand from James White, the son of James Blair, and started to give new life to the highland brand. Highland products began to gradually move from the UK region to all over the world. In 2001, Gelert sponsored the Scottish Outdoor Challenge, inviting outdoor players from all over the world, including Australian J. LAN. In this competition, LAN accidentally stumbled over a cliff. In the process of falling, a branch was hung by the high land bag buckle on his back. With excellent quality, the high land bag hung LAN until the arrival of rescue workers. The adventure led LAN to think about how to put outdoor professional functions and excellent quality into daily bags. In 2002, LAN and Gelert reached a cooperation, innovatively put forward the concept of integrating professional functions into daily bags, and the brand of highland has made a new strategic adjustment. At the end of 2002, highland brand and new logo were officially launched, opening a new era in the luggage industry. In 2003, Xiangxing group formally cooperated with Gelert to produce all bags of highland brand. At the same time, in 2004, Xiangxing group began to cooperate with Gelert to layout the Chinese market and create a good prospect for cooperation. In 2008, Xiangxing Group invested heavily to buy the operation right of highland brand in the world, enriched the product line to a greater extent, upgraded the brand image, made highland brand obtain more recognition with a new face, and focused on the vision of the global luggage industry. The logo combination of "mountain + Eagle" is adopted by Highland brand, which symbolizes the spirit of continuous transcendence and freedom contained in the brand. Adhering to this design concept, highland combines its mature outdoor equipment development technology to continuously design multifunctional leisure bags suitable for urban people to realize the combination of innovation and fashion sense. Innovation also comes from details. Highland bags are all made of nifico fastenings, which are one of the top 500 in the world. Because of the difference of users and places, each bag has different materials and functions. Different travel plans are customized for consumers to realize the brand commitment of tolerance and ease.

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