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利时集团创建于1993年，以“创造优质生活”为企业使命。集团涉猎日用品制造，百货、超市连锁，商业地产，股权投资，进出口业务等产业。集团连续多年位列中国制造业500强、中国民企500强、浙江省百强企业。2011年实现销售105亿元，相较于2010年的85亿，增长了20亿元，增幅高达24.5%。

日用品制造：年产能位居亚洲第一。近年，通过优化升级，产品附加值进一步提升。目前领先全球市场的2500种产品，热销欧美、澳洲、中东、香港等100多个国家和地区，是全国出口创汇先进企业。

商业连锁：已完整涵盖包括城市综合体、大型百货商城、连锁超市在内的各种业态。目前，已投入运营和正在建设的城市综合体及大型百货商城有12家、连锁超市55家，是“全国万村千乡连锁示范企业”、“浙江省城乡连锁超市龙头企业”。

股权投资：以2006年收购新江厦股份、新江厦超市为标志，资本运作渐入佳境。先后收购和参股南宁百货、宁波报业印刷发展有限公司、鄞州银行、象山村镇银行、宁波国际银行、宁波立立电子等，投资项目涉及商业、金融业、文化和高科技产业，投资收益颇丰。

商业地产：利时地产主要开发包括大型百货、超市、星级酒店、写字楼、高级公寓、影院为一体的第三代城市商业综合体——利时广场，集购物、餐饮、文化、娱乐为一体，形成独立的大型商圈。利时拥有自己的商业地产规划设计机构、有专业的的商业地产建设团队和商业管理公司，形成了商业地产的完整产业链和企业的核心竞争优势。利时广场可产生四大社会效益：一、完善城市区域功能；二、提升城市商业档次；三、新增大量就业岗位；四、创造持续巨额税收。

利时商业地产主攻三四线城市，目前，利时地产已经投用和正在建设的项目有：杭州湾新区城市综合体、湖州南浔城市综合体、湖州长兴城市综合体、杭州桐庐城市综合体、衢州城市综合体、宁波南部商务区利时金融大厦、镇海新区城市综合体、北仑城市综合体、利时百货鄞州店、新江厦百货集士港店等。

2006年，利时收购了宁波新江厦股份有限公司，并将其分拆成3类子公司：百货店、连锁超市和大型购物中心。随后，利时集团大举进军农村乡镇开设超市，并在浙江的海盐、桐庐、象山、镇海等三、四线城市，建立起多个以“新江厦百货”、“利时百货”为名的大型高档百货商城。目前，利时已拥有大型百货商场12家，连锁超市55家，覆盖宁波及浙江省内。2010年，利时将目标转向开发集百货、超市、酒店、餐饮、文化娱乐等为一体的第三代城市商业综合体——利时广场。

未来目标：在未来两年，集团将继续推进“优二进三”转型升级战略，优化制造业，做大做强商贸流通业，打造城市综合体及大型百货连锁店25家、连锁超市120家，销售超过130亿元，并为社会直接提供就业岗位逾2万个。

Lishi group was founded in 1993 with the mission of "creating quality life". The group is involved in daily necessities manufacturing, department stores, supermarket chains, commercial real estate, equity investment, import and export business and other industries. The group has been ranked among the top 500 manufacturing enterprises in China, the top 500 private enterprises in China and the top 100 enterprises in Zhejiang Province for many years. In 2011, the sales reached 10.5 billion yuan, an increase of 2 billion yuan, or 24.5%, compared with 8.5 billion yuan in 2010. Daily necessities manufacturing: the annual production capacity ranks first in Asia. In recent years, the added value of products has been further improved through optimization and upgrading. At present, 2500 kinds of products leading the global market are popular in more than 100 countries and regions, such as Europe, America, Australia, the Middle East, Hong Kong, etc., and are advanced enterprises in export and foreign exchange earning. Business chain: it has completely covered all kinds of business forms including urban complex, large department store, chain supermarket. At present, there are 12 urban complexes and large-scale department stores that have been put into operation and are under construction, and 55 chain supermarkets, which are "national demonstration chain enterprises of thousands of villages and thousands of townships" and "leading enterprises of urban and rural chain supermarkets in Zhejiang Province". Equity investment: marked by the acquisition of new Jiangxia shares and new Jiangxia supermarket in 2006, the capital operation is getting better. It has acquired and participated in Nanning Department store, Ningbo Newspaper Printing Development Co., Ltd., Yinzhou bank, Xiangshan village bank, Ningbo International Bank, Ningbo Lili electronics, etc. the investment projects involve commercial, financial, cultural and high-tech industries, with a lot of investment income. Commercial real estate: Lishi real estate mainly develops the third generation of urban commercial complex -- Lishi square, which includes large department stores, supermarkets, star hotels, office buildings, senior apartments and cinemas. It integrates shopping, catering, culture and entertainment to form an independent large business circle. Lishi has its own commercial real estate planning and design organization, professional commercial real estate construction team and commercial management company, forming a complete industrial chain of commercial real estate and the core competitive advantage of the enterprise. Lishi square can produce four social benefits: first, improve the function of urban area; second, improve the level of urban commerce; third, create a large number of new jobs; fourth, create a huge amount of sustained tax revenue. Lishi commercial real estate mainly focuses on the three or four tier cities. At present, the projects that Lishi real estate has put into use and is under construction include: Hangzhou bay new area urban complex, Huzhou Nanxun urban complex, Huzhou Changxin urban complex, Hangzhou Tonglu urban complex, Quzhou urban complex, Lishi financial building, Zhenhai new area urban complex, Beilun urban complex Lishi department store Yinzhou store, new Jiangxia department store jishigang store, etc. In 2006, Lishi acquired Ningbo xinjiangxia Co., Ltd. and divided it into three types of subsidiaries: department stores, supermarket chains and large shopping centers. Later, Lishi group set up supermarkets in rural villages and towns, and established a number of large-scale high-end department stores named "new Jiangxia department store" and "Lishi department store" in Haiyan, Tonglu, Xiangshan, Zhenhai and other third and fourth tier cities in Zhejiang. At present, Lishi has 12 large department stores and 55 chain supermarkets, covering Ningbo and Zhejiang Province. In 2010, Lishi will turn to develop the third generation of urban commercial complex, Lishi square, which integrates department stores, supermarkets, hotels, catering, culture and entertainment. Future goals: in the next two years, the group will continue to promote the "two in three" transformation and upgrading strategy, optimize the manufacturing industry, expand and strengthen the trade circulation industry, build 25 urban complex and large department stores chain stores, 120 chain supermarkets, with sales of more than 13 billion yuan, and provide more than 20000 jobs directly for the society.

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