找杞品牌怎么样 申请店铺
90后已经成为养生大军的主力。枸杞=养生 的认知已无需教育,作为滋补、抗氧化的养生单品,和保温杯在一起,成为90后,甚至是95后的刚需。
但枸杞这个品类的食用方法仍然比较传统,因为属于茄科产品,鲜果在运输过程中很容易破损,因此主流的枸杞需经过二次加工,晾晒和干燥环境中烘干,以干果的形式泡水或者煲汤食用。这种食用形式,一方面对枸杞营养的吸收效率很低,会损失枸杞中所含的多种黄金生物活性成分和各类维生素,还存在“上火”情况。
品牌“找杞”将鲜果采摘后6小时内进行专利技术加工,制作成枸杞原浆,无任何添加,极大限度的保留了鲜枸杞中的黄金成分-枸杞多糖,以分装小袋便捷的方式提供给有“养生”需求的消费者。创始人李媛媛表示,一袋原液相当于300-500颗新鲜枸杞,营养非常丰富,且吸收率非常高。
目前,「找杞」鲜枸杞原浆已正式上线,同步找杞强化“系统力”板块建设,该系统能支持“找杞”的线上商城,以及各个城市的分销体系搭建及会员活动和管理。目前,产品辐射多座城市,完成了当地市场“品牌共建人”招募合作,和当地有较多渠道资源的城市代理商建立了渠道合作关系,与当地知名品牌进行跨界IP合作,联合打造品牌力和用户流量交互,并预计在年底将开始铺设打造线下渠道找杞快闪体验店!
The post-90s have become the main force of health care. Lycium barbarum = the cognition of health preservation no longer needs education. As a nourishing and antioxidant single, Lycium barbarum is just needed by the post-90s or even the post-95s when it is together with the heat preservation cup. However, the edible method of Lycium barbarum is still relatively traditional. Because it belongs to Solanaceae, fresh fruit is easy to be damaged during transportation. Therefore, the mainstream Lycium barbarum needs to be processed twice, dried in the air and dry environment, and eaten in the form of dried fruit in water or soup. This kind of edible form, on the one hand, has a very low absorption efficiency for the nutrition of Lycium barbarum, which will lose a variety of gold biological active ingredients and various vitamins contained in Lycium barbarum, and there is also a "burning" situation. The brand "find wolfberry" processes the fresh fruit with patented technology within 6 hours after picking, and makes the original wolfberry pulp without any addition, which greatly retains the gold component of the fresh wolfberry - wolfberry polysaccharide, and provides it to consumers with "health care" needs in a convenient way in separate bags. Li Yuanyuan, the founder, said that a bag of stock solution is equivalent to 300-500 fresh Lycium barbarum, which is rich in nutrition and has a very high absorption rate. At present, the original pulp of "find Qi" fresh Chinese wolfberry has been officially put on line. Meanwhile, find Qi to strengthen the construction of "systematic force" plate. This system can support the online shopping mall of "find Qi", as well as the construction of distribution system, member activities and management of each city. At present, the product has radiated to many cities, completed the recruitment and cooperation of "brand builders" in the local market, established the channel cooperation relationship with local city agents with more channel resources, carried out cross-border IP cooperation with local well-known brands, jointly built the brand power and user flow interaction, and is expected to start to build offline channels to find the Qi flash experience store by the end of the year!
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