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摩拉公司成立于2006年12月，经过近5年时间的发展，目前已经成长为服饰类B2C电子商务企业。拥有近2000人的团队，数百人的设计师团队，公司的产品开发中心位于广州，并在香港、法国、韩国建立了时尚买手团队和设计研发工作室；在上海拥有200多人的专业电子商务营销团队，面向全球进行电子商务营销管理；在北京设有IT研发中心，并与美国硅谷专业研发机构建立了战略研发合作关系；在印度与呼叫中心建立了战略合作关系。

为了让每一位顾客都能享受到较佳的性价比产品和服务，B2C模式抛弃了中间的所有流通环节，直接面向顾客进行销售，公司为了达成较佳的性价比，从原材料开始进行采购，再联合优质的制造供应商，通过快速反应，将成本降低；目前公司已经和珠三角，长三角超过1000家生产厂商直接进行OEM生产合作。

摩拉公司非常注重品牌管理，实行自主多品牌管理，公司按照不同的顾客细分群体打造了多个自主时尚品牌，目前拥有梦芭莎时尚网购品牌，若缇诗时尚女装品牌，蒙蒂埃莫高端商务男装品牌，克莱菲尔男鞋品牌，宝耶童装品牌，ING2ING年轻时尚潮品牌，所然原创设计师女装品牌，梦芭莎维多利亚高端内衣品牌，千金本草汉方化妆护肤品牌等；产品线涵盖了女装、内衣、鞋子、童装、男装、包包、家纺、饰品、婚纱、化妆品等多个时尚领域。

旗下品牌梦芭莎2007年从内衣电子商务开始发展，高端商务男装品牌蒙蒂埃莫在推出不到一年的时间；梦ING2ING年轻时尚潮品牌于2011年7月推出市场；千金本草汉方化妆护肤品牌2011年7月推出至今已获得好评如潮。

摩拉公司为了让顾客有更好的服务和体验，目前已经获得了三轮国际资本投资，在北京、上海、广州设有仓储，目前正在筹建成都和海外仓储；摩拉公司的物流配送委托优秀的第三方物流配送公司，目前已经可以覆盖全国1800个以上城镇。

摩拉公司通过近5年的高速发展，在所有顾客的大力支持下，海外市场也在高速增长，目前产品已经开始畅销美国、欧洲等海外市场；摩拉公司以优质的产品、设计和服务赢得了顾客的青睐和好评，二次购买率高达70%以上；根据艾瑞公司的市场报告有77%以上的顾客明确表示还会下一次继续购买梦芭莎的产品，远远高于其他同行业电子商务企业。

Mora company was founded in December 2006. After nearly five years of development, it has grown into a clothing B2C e-commerce enterprise. With a team of nearly 2000 people and a team of hundreds of designers, the company's product development center is located in Guangzhou, and has established a fashion buyer's team and design and development studio in Hong Kong, France and South Korea; with a professional e-commerce marketing team of more than 200 people in Shanghai, it conducts e-commerce marketing management for the whole world; with an IT R & D center in Beijing, it conducts professional research with Silicon Valley in the United States The development agency has established a strategic R & D cooperation relationship and a strategic cooperation relationship with call center in India. In order to enable every customer to enjoy better cost-effective products and services, B2C mode abandons all circulation links in the middle and directly sells to customers. In order to achieve better cost-effective, the company starts to purchase raw materials, and then combines with high-quality manufacturing suppliers to reduce costs through rapid response. At present, the company has worked with Pearl River Delta, Yangtze River Delta Super More than 1000 manufacturers cooperate with OEM directly. Mora company attaches great importance to brand management and carries out independent multi brand management. According to different customer segments, the company has created many independent fashion brands. At present, it has the dream bazaar fashion online shopping brand, ruotashi fashion women's brand, Monti emo high-end business men's brand, cliffield men's shoes brand, Boyer children's brand, ingling young fashion brand, all of which are original design Designer women's wear brand, dream bazaar Victoria high-end underwear brand, qianjinbencao Chinese cosmetics and skin care brand, etc.; the product line covers women's wear, underwear, shoes, children's wear, men's wear, bags, home textile, jewelry, wedding dress, cosmetics and other fashion fields. In 2007, its brand mengbazha began to develop from underwear e-commerce, and the high-end business men's wear brand Montier emer was launched in less than a year; mengingling young fashion brand was launched in July 2011; Qianjin Bencao Chinese cosmetics and skin care brand was launched in July 2011, and has been highly praised so far. In order to provide better service and experience for customers, Mora company has obtained three rounds of international capital investment at present, with warehouses in Beijing, Shanghai and Guangzhou, and is preparing to build Chengdu and overseas warehouses; Mora company's logistics and distribution Commission excellent third-party logistics and distribution company, which can cover more than 1800 cities and towns nationwide. With the rapid development in the past five years and the strong support of all customers, the overseas market is also growing at a high speed. At present, the products have begun to sell well in the United States, Europe and other overseas markets. With high-quality products, designs and services, Mora company has won the favor and good comments of customers, with a secondary purchase rate of more than 70%. According to the market report of airy company, more than 77% of customers are clear Indeed, it said that it will continue to buy products from monbasa next time, which is far higher than other e-commerce enterprises in the same industry.

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