ONLY女装品牌怎么样 申请店铺

ONLY是丹麦国际时装公司BESTSELLER集团旗下知名品牌之一。总部设在丹麦的Brande.Bestseller拥有ONLY(女装)、VEROMODA(女装)、JACK&JONES(男装)和EXIT(童装)四个知名品牌。又一全新品牌—SELECTED男装于2008年8月15日正式登陆中国市场。集团成立于1975年，集团创立以来，已经在全球26个国家拥有650间形象专卖店和超过6000间加盟店。主要市场包括挪威、丹麦、瑞典、德国、芬兰、荷兰、西班牙等11个欧洲市场。Bestseller的设计师遍布欧洲，总是站在世界潮流的前沿，为大都市的年轻人营造超级时尚。

1995年创立于丹麦的ONLY，凭借鲜明的个性设计与极具标识性的北欧流行风，迅速拓展到了全球26个国家。1996年9月28日，ONLY在品牌诞生之初便富有远见卓识的来到中国，从北京西单赛特的第一家店铺，到今日遍布中国大陆80个大中城市约1200家店铺，2000年对于ONLY有着品牌里程碑的意义，在这一年，ONLY首次在店铺中引进“快时尚”的定义，以保证款式始终引领潮流，这一概念流行至今并使ONLY成为欧洲时尚的领跑者。ONLY的设计师遍布巴黎、米兰、伦敦和哥本哈根等时尚发源地，总是站在世界潮流的前沿。时尚感强的欧洲设计，让大胆而独立的都市女性通过服饰表现自我。为了给大家带来更多的潮流趋势。

ONLY品牌故事

ONLY的成功是源于对20世纪60年代的英国设计师玛利·奎恩特的概念表达，以草绿色、浅粉色、蓝色等鲜艳的色彩，将印花与色彩结合起来，透露出ONLY女孩张扬自我的主张，随处让你感受ONLY的色彩空间。它整体的设计思路，流行元素的应用，在同类商品中堪称经典!手编棉质蕾丝，印第安螺旋花纹，带有宗教印花的真丝雪纺，绿松石的挂饰，英式绣花，以及性感的V字低领都是本季ONLY设计的当家元素。

Only品牌于1975年在丹麦创建;1996年ONLY来到中国，为所有生活在世界各大城市的独立、自由、领导流行、对时尚和品质敏感的现代女性设计。ONLY的定位是15岁至35岁之间的都市女性;1997年，在挪威成立了第一个Only品牌专卖店;今天，ONLY在全球15个国家和地区开设有共计543个专卖店。

世界超级模特海伦娜和纳奥米·坎贝尔都曾是ONLY的形象代言人。世纪之交，欧洲著名的AQUA乐队主唱LENE更成为最新ONLY形象代言人。ONLY所采用的新型高科技面料，最时尚的设计，将带您体验时尚的一部分。

ONLY设计理念

ONLY代表的是一种风格、一种年轻人的独特风格”，ONLY女士如此形容自己的设计，不是不断思索接下来要做什么，而是自问要以何种方式表现，这么一来鼓动将永不停止。自信热情的ONLY女士将这股精神融入她的每一件设计，使ONLY成为相当具个人风格的品牌。

ONLY的设计带有鲜明的个人色彩，她追求自由;她强悍独立但是却有十足的女人味。ONLY--来自欧洲时尚最前沿的设计。

自创建以来，以“打造世界品牌”为目标，一直坚持“成信、卓越、创新、奉献”的经营方式。

ONLY品牌定位

ONLY的服装适合出游、朋友聚会、晚间娱乐、校园生活等各种轻松的休闲场合它在带来了世界流行时尚的同时，也带来了世界一流的质量与服务，它撇开了国际知名品牌都采用的高价位的做法，采取了合理的价格，保持亲切近人，更为朴素的做法。世界超级模特海伦娜和纳奥米·坎贝尔都曾是ONLY的形象代言人。

ONLY为所有生活在世界各大都市的独立、自由、追求时尚和品质敏感的现代女性设计。代表年轻人活力，有趣的生活方式，充满动感和浓厚的时代气息。ONLY女性是20岁左右的女孩，她们乐于拥有独特的个性，ONLY为她们带来了年轻、活力，有趣的生活方式。其面料是选用来自欧洲和日本的高级面料，设计师采用了丰富多变、节奏感很强的颜色，结合最新流行趋势，设计出许多穿着舒适并代表世界流行时尚的款式。

ONLY品牌于1996年来到中国，ONLY女装有：外套、夹克、套衫、紧身针织上装、T恤衫、衬衣和其它饰品，如背包、帽子、手套。

ONLY女装系列有：LUX系列(luxury奢华)，CT系列(citytrend都市)，SW系列(streetwear街头)，每一季每个系列都有紧扣欧美时尚的不同的流行主题。

ONLY女装品牌加盟

only直属的Bestseller集团在欧洲，中东及中国设立VEROMODA,ONLY,JACK&JONES,selected和EXIT直营店，产品在这些直营店售出。直营店由Bestseller直接管理或由合作的百货公司经营管理。由于大部分直营店并非由Bestseller直接拥有，因此only加盟的话only只与百货公司之间的紧密合作。

除直营店外，Bestseller产品还通过7000家代理商店销往世界各地。直营店做为Bestseller的主营业务一直受到最大的关注。only加盟的方式使我们相信，满足顾客的需求，倾听顾客的心声并让顾客感到其购买的产品物超所值是零售业制胜的关键。

在Bestseller，以人为本是公司创建至今始终不变的信条。并非只有直营的形式，所以only加盟的并非是浮云。

ONLY女装与众不同的风格

ONLY的风格是与众不同的、富有激情并充满生机。当季最流行的音乐和国际潮流都是ONLY的设计灵感。这种独特的风格体现在贴身合体的造型，特别合身的裁减体现了着装人的个性，让时尚女性的风采尽现。

ONLY女装品牌风格

ONLY的有些面料来自欧洲和日本，特别注重运用如富强纤维、氨纶等最新的高科技面料，使衣物既有天然面料的舒适性，又容易清洗，保持良好的形态。适合约会、休闲、工作，令女性能够轻松应对多种场合。的高级面料搭配：浏览ONLY的服装，人们总是能有惊喜的新发现：十数种颜色系列，几十种面料，上百种款式，以及恰到好处的饰物，无论怎样挑选，ONLY都能令时尚女孩展示自我，散发自信风采。

Only is one of the famous brands of bestseller group, a Danish international fashion company. Headquartered in Denmark, brande.bestseller has four famous brands, namely only (women's wear), VeroModa (women's wear), Jack & Jones (men's wear) and exit (children's wear). Another brand-new brand - selected men's wear officially entered the Chinese market on August 15, 2008. Founded in 1975, the group has 650 image stores and more than 6000 franchise stores in 26 countries. The main markets include Norway, Denmark, Sweden, Germany, Finland, the Netherlands, Spain and other 11 European markets. The designers of bestseller are all over Europe and always stand at the forefront of the world trend to create super fashion for the young people in metropolis. Founded in 1995 in Denmark, only, with its distinctive personality design and highly iconic Nordic fashion, has rapidly expanded to 26 countries around the world. On September 28, 1996, only came to China from the very beginning of the birth of the brand. From the first shop in xidansett, Beijing, to about 1200 shops in 80 large and medium-sized cities in mainland China today, it has a brand milestone significance for only in 2000. In this year, only introduced the definition of "fast fashion" in the shop for the first time to ensure that the style always leads the trend One concept has been popular to this day and made only a leader in European fashion. Only's designers are all over Paris, Milan, London, Copenhagen and other fashion birthplaces, always standing at the forefront of the world trend. European design with strong sense of fashion enables bold and independent urban women to express themselves through clothing. In order to bring you more trends. The success of only brand story only comes from the concept expression of Mary Quint, a British designer in the 1960s. With grass green, light pink, blue and other bright colors, the combination of printing and color reveals the idea of only girl's self publicity, which makes you feel the color space of only everywhere. Its overall design idea and application of popular elements are classic in the same kind of goods! Hand woven cotton lace, Indian spiral pattern, silk chiffon with religious printing, turquoise hanging, British embroidery, and sexy V-shaped low collar are all home elements of only design this season. Only brand was founded in Denmark in 1975; only came to China in 1996 to design for all independent, free, leading fashion, fashion and quality sensitive modern women living in major cities around the world. Only is positioned as an urban woman between 15 and 35 years old; in 1997, the first only brand store was established in Norway; today, only has a total of 543 stores in 15 countries and regions around the world. Helena and Naomi Campbell, the world's top models, were once the spokesmen of only. At the turn of the century, Rene, the leading singer of Europe's famous Aqua band, has become the latest only image spokesman. Only's new high-tech fabrics, the most fashionable design, will take you to experience a part of fashion. Only design concept only represents a style and a unique style of young people. "Ms. only describes her design in such a way that she does not constantly think about what to do next, but asks herself how to express it, so that the agitation will never stop. The confident and enthusiastic only lady integrates this spirit into her every design, making only a brand with quite personal style. Only's design has a distinct personal color, she pursues freedom; she is strong and independent but full of femininity. Only -- the most cutting-edge design from Europe. Since its establishment, with the goal of "building a world brand", the company has always adhered to the management mode of "credit, excellence, innovation and dedication". Only brand positioning only's clothing is suitable for travel, friends' party, evening entertainment, campus life and other relaxed leisure occasions. It not only brings the world's popular fashion, but also brings the world's first-class quality and service. It sets aside the high price approach adopted by international famous brands, adopts a reasonable price, keeps close to people, and is more simple. Helena and Naomi Campbell, the world's top models, were once the spokesmen of only. Only is designed for all the independent, free, fashion and quality sensitive modern women living in the world's metropolises. On behalf of young people's vitality, interesting lifestyle, full of dynamic and strong flavor of the times. Only women are about 20-year-old girls. They are happy to have a unique personality. Only brings them a young, energetic and interesting life style. The fabric is made of advanced fabrics from Europe and Japan. The designers have adopted rich and varied colors with strong rhythm. Combined with the latest fashion trends, they have designed many comfortable and fashionable styles that represent the world's fashion. Only brand came to China in 1996. Only women's wear includes: coat, jacket, pullover, tight knit top, T-shirt, shirt and other accessories, such as backpack, hat and glove. Only women's wear series include: lux series (luxury), CT series (citytrend city), SW series (streetwear Street). Each season, each series has different popular themes closely related to European and American fashion. Only women's clothing brands join the best seller group directly under only to set up VeroModa, only, Jack & Jones, selected and exit stores in Europe, the Middle East and China, where the products are sold. Direct stores are directly managed by bestseller or run by cooperative department stores. Since most of the direct stores are not directly owned by bestseller, only will only cooperate closely with department stores if it joins in. In addition to direct stores, bestseller products are also sold around the world through 7000 agency stores. As the main business of bestseller, the direct store has always received the most attention. The only way to join us makes us believe that the key to success in retail industry is to meet customers' needs, listen to customers' voices and let customers feel that the products they buy are worth more than their value. In bestseller, people-oriented is the company's creed that has remained unchanged since its establishment. It's not just in the form of direct operation, so what only joins in is not Fuyun. Only women's unique style only style is unique, passionate and full of vitality. The most popular music and international trend of the season are the design inspiration of only. This unique style is embodied in the close fitting modeling, and the specially fit cutting reflects the personality of the dressing person, so that the style of fashionable women can be fully displayed. Only women's clothing brand style some fabrics of only come from Europe and Japan, especially pay attention to the use of the latest high-tech fabrics such as Fuqiang fiber and spandex, so that the clothing has the comfort of natural fabrics, easy cleaning and good shape. Suitable for dating, leisure, work, so that women can easily cope with a variety of occasions. High level fabric matching: when browsing only's clothing, people can always have surprises: dozens of color series, dozens of fabrics, hundreds of styles, and just right accessories. No matter how to choose, only can make fashion girls show themselves and exude self-confidence.

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