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Xinyitang was founded in 2014. At the beginning of its establishment, xinyitang's positioning is to integrate R & D, design, production, sales and after-sales installation, focusing on building natural logs into professional manufacturers of building doors and wood structures. The brand of xinyitang comes from the founder of a family of log craftsmen. He was influenced by his grandfather who was a court painter when he was a child. In addition, the founder has his own unique understanding and opinions on the wood art culture, and the collision between the local carpentry and the art aesthetics has achieved the product image of "log aesthetician" of xinyitang. The great form has no shape. The design of Xin Yi Tang is based on the design concept of "Dao Zhi Jian, elephant is invisible". In the product design of Xin Ting Tang, the design is striving to be simple and ultimate, to form intangible and elegant aesthetic intentions through simplification and conciseness. Since its establishment in 2014, xinyitang has grown rapidly relying on the strong strength of Tieniu group. In 2015, xinyitang was put into production and sales. Under the condition of low market environment in the industry, the total sales volume is nearly 50 million yuan. It has been developed vertically and deeply to outdoor log, horizontally to steel wood combination, strengthened anti-theft performance, and transformed to a younger consumer group. In 2016, xinyitang achieved capacity improvement. It has cooperated with many powerful real estate groups, such as Vanke, Wanda Group, Lvcheng group, Poly Real estate, etc., won the board of directors project of Alibaba group, and orderly promoted store construction in Jiangsu, Zhejiang, Shanghai, Shandong, Yantai and other places. In 2017, xinyitang standard chemical plant has been founded and started. It is expected to be put into use in 2018. The production area of modern new factory buildings will reach 40000 square meters, and the exhibition hall area will reach 5000 square meters. In the next three to five years, it will enter the development period. It will strengthen the cooperation between schools and enterprises, establish cooperative relations with Zhejiang agricultural and Forestry University and Zhejiang industrial and Commercial University successively, and xinyitang wood industry will establish a perfect R & D system And will gradually improve the production and manufacturing standards of enterprises, promote the establishment of industry standards for log products, and increase the influence on the industry market.

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