玉露春品牌怎么样 申请店铺
品牌——源自1899
清光绪二十五年(1899年),张长德在苏州玄妙观内开设玉露春茶庄,自产自销碧螺春茶叶,是为玉露春。他对于“茶”之一道的追求始终不曾懈怠,其精神深深烙印在玉露春的品牌基因中。
进入新世纪,张氏一族的第四代传人张志刚继承了父辈的意志,带领新一代的玉露春茶人,继续将玉露春发扬光大,历经百年的玉露春迎来新的起点,本着为更多茶友送上好茶的宗旨,正式踏足互联网电商领域。
原料——坚持原产地
影响茶叶品质的因素有很多,高品质的原料无疑重要。因此,玉露春始终坚持在原产地选购原材料和培育生产基地,坚决不采购不对路的原料,使任何仿制、伪造、乱真的原料都进不了门。
以传统核心产品碧螺春茶为例,公司在其核心原产地——洞庭湖西山建立了茶园生产基地,所有原料都来自这里。这里具有四季分明,温暖湿润,降水丰沛,日照充足,无霜期较长的特点,极其适合碧螺春茶叶的生长,茶树通常种植在枇杷,杨梅,银杏,板栗,青梅,柑桔等花果树木之间,因此只有洞庭湖西山出产的碧螺春茶才带有淡淡的花果香气。
工艺——传承纯手工
在机器加工大行其道的今天,公司始终坚持纯手工的制茶工艺。100多年来不断传承和发展的秘传手工工艺,让每一片玉露春出品的茶叶都是好茶。
玉露春自产的碧螺春,其工序可分为高温杀青、热揉成形、搓团显毫、文火干燥,特点是“手不离锅、锅不离茶、揉中带炒、炒中带揉、连续操作、起锅即成”,全过程35至40分钟。
经营——诚信为根本
公司坚持从创立以来就设定的店规:“劣货不卖,卖货归真,真不二价,价不欺人”。以质量为先,诚信为本。秉承热忱、优良的服务理念,让您买的舒心,喝的安心。
Brand - originated from the 25th year of Guangxu's reign in 1899 (1899), Zhang Changde opened yuluchun tea house in Xuanmiao Temple of Suzhou, which produces and sells Biluochun tea for yuluchun. His pursuit of "tea" has never been slack, and his spirit is deeply branded in the brand gene of yuluchun. In the new century, Zhang Zhigang, the fourth generation successor of the Zhang family, inherits the will of his father, leads the new generation of yuluchun tea people, continues to carry forward yuluchun, and after a hundred years, yuluchun ushers in a new starting point. With the purpose of providing good tea for more tea friends, he formally steps into the field of Internet e-commerce. Raw materials - there are many factors that influence the quality of tea by sticking to the origin. High quality raw materials are undoubtedly important. Therefore, yuluchun always insists on purchasing raw materials and cultivating production bases at the place of origin, and resolutely does not purchase the wrong raw materials, so that any imitated, forged and untrue raw materials can not enter the door. Take Biluochun tea, a traditional core product, as an example. The company has established a tea garden production base in its core place of origin, Dongting Lake Xishan, where all raw materials come from. There are four distinct seasons, warm and humid, abundant rainfall, sufficient sunshine and long frost free period. It is extremely suitable for the growth of Biluochun tea. Tea trees are usually planted between loquat, bayberry, gingko, chestnut, blueberry, orange and other flower and fruit trees. Therefore, only Biluochun tea produced in the West Mountain of Dongting Lake has light flower and fruit aroma. Technology - inheriting the pure hand in the machine processing popular today, the company always adhere to the pure hand tea making technology. Over 100 years of continuous inheritance and development of the secret handcraft, so that every piece of yuluchun tea is a good tea. The process of Biluochun produced by yuluchun can be divided into high-temperature cyaniding, hot kneading forming, kneading the ball to show the hair, and gentle fire drying. It is characterized by "hands without the pot, pot without the tea, kneading with the fry, frying with the kneading, continuous operation and starting the pot". The whole process lasts for 35 to 40 minutes. Operation - integrity is the fundamental company to adhere to the store rules set since its establishment: "do not sell the inferior goods, sell the goods back to the truth, the price is the same, and the price is not deceptive.". Quality first, honesty first. Adhering to the enthusiasm, excellent service concept, let you buy comfortable, drink comfortable.