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The town of shoerbrak is located in the beautiful gones River Valley, with Yining in the west, narati grassland in the East and Tianshan branch in the north and south. The snow mountain is holy, the river is pure, the sky is high, the climate is humid, the winter is warm and the summer is cool, the water and grass are luxuriant, the fertile field is vast, there is Gongnaisi grassland, one of the four alpine and valley grasslands in the world, there is the primitive coniferous forest belt that has been growing for 70 million years, here is a place far away from the sea in Eurasia, but with a natural and intelligent marine climate. With an altitude of more than 7000 meters, the melting water of Tianshan glaciers, little by little, flows into the Gongnaisi River after being filtered by 400 meters of sedimentary rocks, which is one of the few uncontaminated source water in China, running day and night on the magical land of shoerbrak. Shoerbrak is called "holy spring" in Mongolian, and Kazakh herdsmen living here call it "alkali spring". It contains many kinds of microelements, such as potassium, sodium, calcium, magnesium, zinc and so on, which are beneficial to human body. This slightly light alkali Tianshan glacial melt miraculously solves the technical problem of acid suppression in the fermentation process of liquor brewing, so that the acid-base balance is achieved and the liquor output is produced High quality and good quality make it different from other Luzhou flavor liquors, forming unique taste and style characteristics. The northern and southern Tianshan Mountains, like the outstretched arms, care for the tens of thousands of square kilometers of land without any pollution, so that the area has formed a natural closed ecological environment, especially suitable for the reproduction and purification of brewing microorganisms. For the liquor brewing industry, this is a natural brewing ecosystem. The sauerbluk people select the full and pollution-free green grains as raw materials, and adhere to the traditional brewing process of "old five steamers" of "mixed steaming and continuous residue" mud cellar fermentation. The liquor series produced by them have the characteristics of soft, sweet, clean, mellow, fragrant and long aftertaste. At present, more than 100 liquor series with distinctive style and excellent quality, which are deeply loved by consumers, have been developed. Every year, the liquor, which accounts for half of Xinjiang's liquor production, is brewed in xiaoerbluk Town, making it the center of Xinjiang's liquor industry. Therefore, there is a popular saying that "the good wine of Xinjiang is in Ili, and the good wine of Ili is in shoerbrak".

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