Macalline红星美凯龙品牌怎么样 申请店铺

自公司创始人车建新先生1992年投身家具建材流通行业以来，红星美凯龙始终以建设温馨和谐家园、提升消费者居家生活品味为己任，截至2014年底，红星美凯龙已在北京、上海、天津、南京、长沙、重庆、成都等全国120座城市开办了163家商场，成为当之无愧的中国家居流通业第一品牌。红星美凯龙成立至今，公司已从“渠道商”的角色转变为以搭建“商场平台”为核心，从店面租赁转为买地建商场，从最初一家地方家具专营店发展到如今的全国百城百MALL连锁规模。公司及创始人始终以创新为先、引领行业之风：1997年走出常州，1998年开办连锁店2000年创设了“红星美凯龙”品牌并在上海开办了该品牌下的第一家商场。为国内提供一站式购物体验的最大连锁家装家具商城，红星美凯龙通过其在中国超过30年的运营经历开创了现代家装家具零售模式。公司于2012年开办了其第100家商场，于2014年开办了第150家商场。无论从运营规模、行业影响力还是品牌张力“红星美凯龙”都已成为了中国家装家具业的领导品牌。目前，红星美凯龙正致力于进一步扩大其零售网络，巩固其在家装家具行业的市场领先地位。与此同时，红星美凯龙还致力于追求中国家居业的美学发展。公司于2012年首次在米兰国际家具展亮相，把中国家居设计和家居艺术带向国际舞台。公司还将艺术整合入业务中，在其商场设展，展示世界知名艺术家的作品，以激发客户对生活的艺术热情.“家居改变生活，创享家居之美”，红星美凯龙在见证与创造改革开放中国家居产业发展史的同时，也影响和改变了无数中国人家居生活方式，逐步提升中国消费者对于家居品味的认知，鼓励着人们对于幸福生活的追求。

Since Mr. Che Jianxin, the founder of the company, joined in the circulation industry of furniture and building materials in 1992, red star Macalline has always been committed to building a warm and harmonious home and improving the taste of consumers' home life. By the end of 2014, red star Macalline has opened 163 shopping malls in 120 cities in China, including Beijing, Shanghai, Tianjin, Nanjing, Changsha, Chongqing and Chengdu, becoming a worthy China The first brand of household circulation industry. Since the establishment of Red Star Macalline, the company has changed from the role of "channel business" to building "shopping mall platform" as the core, from store leasing to buying land to building shopping mall, from the first local furniture franchise store to the current chain scale of 100 cities and 100 malls in China. The company and its founders always take innovation as the first and lead the industry: they went out of Changzhou in 1997, opened chain stores in 1998, created the "Red Star Macalline" brand in 2000 and opened the first shopping mall under the brand in Shanghai. Red Star Macalline has created a modern home furnishing retail mode through its more than 30 years of operation experience in China. The company opened its 100th store in 2012 and its 150th store in 2014. No matter from operation scale, industry influence or brand tension, "Red Star Macalline" has become the leading brand in China's home furnishing industry. At present, red star Macalline is committed to further expanding its retail network and consolidating its market leading position in the home furnishing industry. At the same time, red star Macalline is also committed to pursuing the aesthetic development of China's home furnishing industry. The company made its debut at Milan International Furniture Exhibition in 2012, bringing Chinese home design and home art to the international stage. The company has also integrated art into its business, set up exhibitions in its shopping malls, and displayed the works of world-famous artists, so as to stimulate customers' enthusiasm for art in life. "Home changes life, creates and enjoys the beauty of home". While witnessing and creating the development history of China's home industry through reform and opening up, red star Macalline has also influenced and changed countless Chinese people's home life style, and gradually improved China's consumption Feizhe's cognition of home taste encourages people to pursue a happy life.

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