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广东文化长城集团股份有限公司位于素有“中国瓷都”之称的历史文化名城——广东潮州。公司成立于1996年，主要从事各式中高档创意工艺、日用陶瓷的研发、制造和销售，2010年6月25日在深圳证券交易所创业板成功挂牌上市（股票简称：长城集团；股票代码：300089），成为国内首家在创业板上市的创意艺术陶瓷企业。

长城集团以“科技创新，文化创意”为理念，以“品泥火文化，铸天下名瓷”为宗旨，在行业内率先推广创意艺术陶瓷，采用信息化技术，将创意资源、工艺技术资源、市场营销资源有效整合，以创意设计引领市场需求，提升产品品位和附加值，以先进的工艺技术提升产品品质，推动国内艺术陶瓷行业的产业升级。目前，公司拥有90多人的各类专业人才组成的研发团队，自行开发设计出各式艺术陶瓷产品上万种，申报国家专利品种近百项。拥有现代化生产厂房、办公楼、设计创作中心、先进的生产科研仪器及办公自动化设备等，大型艺术陶瓷展厅7000多平方米，琳琅满目的陶瓷产品超过70000件。

公司产品长期畅销欧美、亚非等世界60多个国家和地区，与国外多个知名经销商建立稳定合作关系。广东长城集团股份有限公司是陶瓷行业的龙头企业之一，还是国家级重点高新技术企业、中国优秀民营科技企业、中国轻工工艺品进出口商会副理事长单位、中国轻工工艺品进出口商会陶瓷分会名誉会长单位。

公司以“让陶瓷文化传遍全球”为愿景，以“专业、专注、品位、高度”为精神，立志成为文化艺术和创意领域的全球领先企业。为此，公司以艺术陶瓷为载体，传承中国传统文化，兼容不同流派艺术风格，通过设计创新、改良工艺流程、高度信息化的零售和供应链管理，致力打造一个拥有海内外自营渠道和品牌的领先文化创意企业。公司坚持走产学研相结合的设计开发道路，与海内外各大科研院校和科研机构建立了长期稳定的合作关系，并派优秀设计师出国考察等，使企业的创新能力不断提高。登陆资本市场，是长城集团又一新的开始，长城集团将利用资本市场这一平台，以市场为导向，以技术创新和管理创新为动力，围绕募集资金投资项目加大研发投入和人才引进，大力推进品牌战略和市场营销战略，围绕管理提升、资源整合、品牌定位和渠道创新的总思路，以“建平台、创渠道、树品牌”的规划实施战略目标，在全国各地开设长城瓷艺品牌连锁店400家，深圳、广州等地长城瓷艺品牌连锁店已陆续开业；积极建立海外直销渠道，现已与巴西、墨西哥等国客户初步达成合作意向，这些正逐渐使长城品牌在国内外家喻户晓。

长城集团一贯热心公益事业，曾先后捐资助学、修路，开展“助残济困、捐资扶贫”等社会公益慈善活动，深受好评，获得广东光彩事业银质奖章。展望未来，广东长城集团股份有限公司将为各界商业伙伴提供广阔的艺术交流平台，让陶瓷文化传遍全球，共铸辉煌！

Guangdong culture Great Wall Group Co., Ltd. is located in Chaozhou, Guangdong, a famous historical and cultural city known as "China's porcelain capital". Founded in 1996, the company is mainly engaged in the R & D, manufacturing and sales of all kinds of medium and high-end creative processes and daily-use ceramics. On June 25, 2010, the company was successfully listed on the gem of Shenzhen Stock Exchange (stock abbreviation: Great Wall group; Stock Code: 300089), becoming the first creative art ceramic enterprise listed on the gem in China. Great Wall group takes "scientific and technological innovation, cultural creativity" as the concept, takes "clay fire culture, casting world famous porcelain" as the purpose, takes the lead in promoting creative art ceramics in the industry, adopts information technology, effectively integrates creative resources, process technology resources and marketing resources, leads market demand with creative design, improves product grade and added value, and advanced process technology Improve product quality and promote the industrial upgrading of domestic art ceramic industry. At present, the company has a R & D team composed of more than 90 professionals, who have developed and designed tens of thousands of art ceramic products and applied for nearly 100 national patents. With modern production plant, office building, design and creation center, advanced production and scientific research instruments and office automation equipment, the large-scale art ceramic exhibition hall is more than 7000 square meters, and a variety of ceramic products are more than 70000. Our products have been sold well in more than 60 countries and regions in the world such as Europe, America, Asia and Africa for a long time, and we have established stable cooperative relations with many well-known foreign distributors. Guangdong Great Wall Group Co., Ltd. is one of the leading enterprises in the ceramic industry. It is also a state-level key high-tech enterprise, China's outstanding private technology enterprise, vice chairman unit of China Chamber of Commerce for the import and export of light industrial crafts, and honorary chairman unit of China Chamber of Commerce for the import and export of light industrial crafts ceramic branch. With the vision of "let ceramic culture spread all over the world" and the spirit of "professionalism, focus, taste and height", the company is determined to become a global leading enterprise in the field of culture, art and creativity. To this end, the company takes art ceramics as the carrier, inherits Chinese traditional culture, and is compatible with different schools of art styles. Through design innovation, improved process flow, highly information-based retail and supply chain management, the company is committed to building a leading creative enterprise with its own channels and brands at home and abroad. The company adheres to the design and development path of combining production, learning and research, establishes long-term and stable cooperation with major scientific research institutions at home and abroad, and sends excellent designers to study abroad, so as to improve the innovation ability of the enterprise. Landing in the capital market is another new start for Great Wall group. Great Wall group will make use of the capital market as a platform, take market-oriented, technological innovation and management innovation as the driving force, increase R & D investment and talent introduction around fund-raising investment projects, vigorously promote brand strategy and marketing strategy, and focus on management improvement, resource integration, brand positioning and channel innovation In general, with the strategic goal of "building platform, creating channel and building brand", 400 great wall porcelain brand chains have been set up all over the country, and great wall porcelain brand chains in Shenzhen, Guangzhou and other places have been successively opened; overseas direct sales channels have been actively established, and preliminary cooperation intention has been reached with customers in Brazil, Mexico and other countries, which are gradually making great Wall brand at home and abroad known to every household. Great Wall group has always been enthusiastic about public welfare undertakings. It has successively donated money to help students and build roads, carried out social charity activities such as "helping the disabled and helping the poor, donating money to help the poor", which has been highly praised and won the silver medal of Guangdong glorious undertaking. Looking forward to the future, Guangdong Great Wall Group Co., Ltd. will provide a broad art exchange platform for business partners from all walks of life, so that ceramic culture can be spread all over the world and create brilliance together!

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