CHANEL香奈儿品牌怎么样 申请店铺

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香奈儿创建于1913年的法国巴黎，多年来，香奈儿一直保持着高雅、简洁、精美的风格，突破传统也是它的一大特色。而双C标志、菱形格纹、山茶花是Chanel帝国中的三大标志！Chanel一定会像她的设计师那样，永远地书写传奇。

香奈儿女士(GABRIELLECHANEL)出生于1883年、逝世于1971年，COCO是她的小名，虽然她离开我们很久，但是其经典的风格一直是时尚界的鼻祖。她最钟爱用黑色与白色进行美丽的幻化，实现一种绝对的美感以及完美的和谐。她留下许多对流行的看法，成为引导这个时代流行的直接心灵导师，她认为美指的是内外皆美，虽然流行不断推陈出新，但是风格永远不会被淘汰。同时她深信“简单”是让美好质感呈现的最佳方式，她留下的经典设计包括：NO.5香水、斜纹软呢、双色鞋、黑色小洋装等等，经典的配件就是主张让女人双手空出来的皮革穿链带的手提包，她钟爱的山茶花也依旧绽放在绸缎的晚宴包浮雕花样里。

香奈儿时装永远有着高雅、简洁、精美的风格，她善于突破传统，早40年代就成功地将“五花大绑”的女装推向简单、舒适，这也许就是最早的现代休闲服。香奈儿的产品种类繁多，有服装、珠宝饰品、配件、化妆品、香水，每一种产品都闻名遐迩，特别是她的香水与时装。

香奈儿品牌走高端路线，时尚简约、简单舒适、纯正风范。“流行稍纵即逝，风格永存”依然是品牌背后的指导力量；“无论是带有强烈男性元素的运动服饰(Jerseysuit)、两件式的斜纹软呢套装（Tweed）、打破旧有价值观的人造珠宝、带有浓郁女性主义色彩的山茶花图腾，抑或是MarylinMonroe在床上唯一的穿着——ChanelNo.5，Chanel屡屡挑战旧有体制创造出新的时尚。香奈儿女士最特别之处在于实用的华丽，她从生活周围撷取灵感，尤其是爱情。不像其他设计师要求别人配合他们的设计，Chanel提供了具有解放意义的自由和选择，将服装设计从男性观点为主的潮流转变成表现女性美感的自主舞台。抛弃了紧身束腰、鲸骨裙箍与长发，提倡肩背式皮包与织品套装，CocoChanel一手主导了二十世纪前半叶女人的风格、姿态和生活方式，一种简单舒适的奢华新哲学，正如她生前所说：“华丽的反面不是贫穷，而是庸俗”。

大事记

1910年，香奈儿女士在巴黎开设女装帽店子(millineryshop)，以简洁耐看、舒适的帽子俘获巴黎名流；

1914年，香奈儿女士开设了两家时装店，影响后世深远的时装品牌"Chanel"宣告正式诞生；

上世纪二十年代，香奈儿女士从男装上取得灵感，为女装添上多一点男儿味道，一改当年女装过份艳丽的绮靡风尚。香奈儿女士创新地将西装褛(Blazer)加入女装系列中，又推出女装裤子，为现代时装史带来重大革命。

1921年，推出ChanelNo5香水，开始往香水、化妆品开发，现在香水与化妆品已成为香奈儿（Chanel）表现相当出色的项目，每隔一阵子就推出一种新香水，在领导化妆品流行方面，香奈儿（Chanel）也煞费苦心，每一季推出一项新商品，而且过季不售!所有产品极具市场吸引力及魅力。香奈儿（Chanel）近几年也推出护肤系列，完整系列为油性、中性及干性等各种肤质设计不同的护肤程序。

1925年香奈儿女士开始委托生产少量腮红、口红和保养品，供自己和客人使用，仅在香奈儿（Chanel）服饰精品店陈列，但这些商品已打上CHANEL名号；

三四十年代，第二次世界大战爆发，香奈儿女士把她的店子关掉；

1954年，香奈儿女士重返法国东山再起，以她一贯的简洁自然的女装风格，迅速再俘虏一众巴黎仕女。短厚呢大衣、喇叭裤等等都是香奈儿女士战后时期的作品。

1971年1月，香奈儿女士去世；

1983年起由设计天才卡尔拉格菲尔德（KARLLAGERFELD）接班。卡尔拉格菲尔有着自由、任意和轻松的设计心态，他总是不可思议地把两种对立的艺术品感觉统一在设计中，既奔放又端庄，既有法国人的浪漫、诙谐，又有德国式的严谨、精致。他没有不变的造型线和偏爱的色彩，但从他的设计中自始至终都能领会到“香奈儿”的纯正风范。这位有着瑞典和德国血统、总是戴着黑色大墨镜的鬼才设计师最为人所称道之处正是他与CocoChanel一样，充满才华却又流着离经叛道的血液。他在上任后的第一季就将长裙裙摆剪破，搭配鲜艳夸张的假珠宝首饰，震惊了整个时尚界，也将Chanel声势在这20年内推向另一个高峰。

香奈儿(Chanel)品牌创立了接近90年，从未造过一件男装，直至2005/2006的秋冬系列才造了几件男装上市。

Chanel was founded in Paris, France in 1913. Over the years, Chanel has always maintained an elegant, concise and exquisite style. Breaking through the tradition is also a major feature of Chanel. The double C logo, diamond pattern and Camellia are the three symbols of Chanel empire! Chanel will always write a legend like her designer. Gabrielle Chanel was born in 1883 and died in 1971. Coco is her nickname. Although she left us for a long time, her classic style has always been the originator of fashion industry. She loves to use black and white to make beautiful illusions and realize an absolute beauty and perfect harmony. She left a lot of views on fashion and became the direct spiritual tutor guiding the fashion of this era. She believed that beauty refers to beauty both inside and outside. Although the fashion continues to innovate, the style will never be eliminated. At the same time, she was convinced that "simplicity" is the best way to show good texture. Her classic designs include: NO.5 perfume, twill, bicolor shoes, black dresses and so on. The classic accessories are leather handbags with women's bare hands, and her favorite camellias still bloom in satin evening banquet relief patterns. Chanel fashion always has elegant, simple and exquisite style. She is good at breaking through the tradition and successfully pushed the "colorful" women's clothing to simple and comfortable as early as the 1940s, which may be the earliest modern leisure clothing. Chanel has well-known, far and near products, including perfume, fashion, perfume, fashion accessories, cosmetics, perfume, and so on. Chanel brand takes the high-end line, fashionable and simple, simple and comfortable, pure style. "Fashion is fleeting, style lasts forever" is still the guiding force behind the brand; "whether it's jersey suit with strong masculine elements, two-piece tweed suit, artificial jewelry that breaks the old values, Camellia totem with strong feminism color, or the only wear of Marylin Monroe on the bed Chanel No.5, Chanel Challenge the old system and create new fashion. The most special thing about Ms. Chanel is her practical magnificence. She draws inspiration from her life, especially love. Unlike other designers who ask others to cooperate with their designs, Chanel provides freedom and choice with emancipatory significance, transforming fashion design from the trend dominated by men's perspective into an independent stage to express the beauty of women. Instead of corset waist, whale bone skirt hoop and long hair, Coco Chanel advocated shoulder back leather bag and fabric suit. Coco Chanel dominated the style, posture and lifestyle of women in the first half of the 20th century, a simple and comfortable luxury new philosophy, as she said before: "the gorgeous opposite is not poverty, but vulgarity". Chronicle of events in 1910, Ms. Chanel opened a millinery shop in Paris to capture Paris celebrities with simple and comfortable hats; in 1914, Ms. Chanel opened two fashion stores, and the far-reaching fashion brand "Chanel" was officially born; in the 1920s, Ms. Chanel got inspiration from men's clothing, adding a little more masculine flavor to women's clothing Dao, a change in the gorgeous fashion of women's wear. Chanel innovatively added blazer to the women's wear series, and launched women's pants, bringing a major revolution to the history of modern fashion. In 1921, the ChanelNo5 perfume was launched, and began to develop perfume and cosmetics. Now perfume and cosmetics have become a very good project for Chanel (Chanel). Every time a new perfume is launched, Chanel also takes pains to lead the cosmetics industry. Every season, a new product is launched, and it is not sold in season. All products are highly sucked in the market. (Chanel) Gravitation and charm. Chanel has also launched skin care series in recent years. The complete series designs different skin care procedures for oily, neutral and dry skin types. In 1925, Chanel began to commission a small amount of blush, lipstick and maintenance products for its own use and guests, only displayed in Chanel (Chanel) boutique, but these goods had been named CHANEL. In 30s and 40s, the Second World War broke out, Chanel female turned off her store, and in 1954, MS Chanel returned to France to stage a comeback, with her consistent The simple and natural style of women's wear quickly captured a group of Paris ladies. Short and thick woolen coats, bell bottomed trousers and so on are all works of Ms. Chanel in the post-war period. In January 1971, Ms. Chanel died; since 1983, Kar Lagerfeld, a design genius, has taken over. Karl Lagerfeld has a free, arbitrary and relaxed design mentality. He always unimaginably unifies the two opposite artistic feelings in the design, which is not only unrestrained and dignified, but also romantic and humorous of the French, as well as rigorous and delicate of the German style. He doesn't have the same modeling line and preferred color, but he can understand the pure style of "Chanel" from the beginning to the end of his design. The most admired part of the designer, who is of Swedish and German descent and always wears black sunglasses, is that he, like Coco Chanel, is full of talent but with deviant blood. In his first season in office, he cut the long skirt and skirt and matched them with bright and exaggerated fake jewelry, which shocked the whole fashion industry and pushed Chanel's momentum to another peak in the past 20 years. The Chanel brand has been established for nearly 90 years, and has never made a men's dress before, until the autumn and winter series of 2005 / 2006 produced several men's dresses to be put on the market.

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