Daphne达芙妮品牌怎么样 申请店铺

达芙妮国际控股有限公司于1987年在香港成立，迄今已发展成为一个以鞋类、服饰研发制造及品牌管理为主的多元化时尚集团公司，业务遍及大中华区(中国大陆、香港、台湾)、亚洲、欧洲及北美洲，旗下拥有包括：达芙妮、鞋柜、AEE、dulala、AMEI、ALDO、AEROSOLES、Stephigher等知名鞋类、服饰品牌以及通路渠道。

达芙妮国际控股有限公司原名为永恩国际集团有限公司，于1990年，预见于中国优质鞋类市场具庞大潜力，该集团创立自有品牌“达芙妮”，制造及销售女装鞋类，成为中国最成功之国内品牌之一，自1996年以来连续多年获颁赠最畅销国内产品之荣衔。现时，“达芙妮”分为“D28”及“D18”两大系列，目标顾客分别为20至45岁及15至30岁之女性。

于1995年，该集团正式在香港联合交易所有限公司主板上市（0210），为该集团奠下重要之里程碑。

为业务多元化及扩张市场占有率，达芙妮积极代理国际品牌，为中国顾客引进多元化的外国品牌鞋类。于2002年，达芙妮首先获得“adidas”的中国零售权，并于国内不同地区开设专门店及专柜。

于2004年，达芙妮积极扩展市场占有率并增加业务元素，创立适合各种年龄及不同性别的第二个自有品牌“鞋柜”。该集团已设有数百间“鞋柜”专门店，该集团亦将继续扩大其销售网络。

2005年，中国鞋业前所未有的鞋类量贩店SHOEBOX鞋柜也应运而生，与达芙妮共同抢占市场，提高市场占有率。为支持这一强大的销售体系。公司和POS系统加强信息管理能力和改善物流系统，提高配送能力，达芙妮并重新设计店铺形象将区分为达芙妮D18青春店及达芙妮D28经典店，使品牌定位更加明确及具体。

2006年进军台湾市场，将大陆的成功经验复制到台湾，为实现集团成为享誉全球的品牌长期目标更进了一步。

2016年作为新的业务拓展策略，讲谈社与香港上市公司达芙妮在《ViVi》的在华业务方面展开了全面合作。此前，讲谈社与外国企业的合作主要集中在翻译和出版日本杂志，而达芙妮将使用ViVi品牌开展更广泛的业务活动。

Daphne International Holding Co., Ltd. was founded in Hong Kong in 1987, and has developed into a diversified fashion group company focusing on footwear, clothing R & D, manufacturing and brand management. Its business covers Greater China (mainland China, Hong Kong, Taiwan), Asia, Europe and North America. Its subsidiaries include Daphne, shoe cabinet, AEE, Dula, Amei, Aldo, Aerosoles, Steph Iger and other well-known footwear, clothing brands and channels. Daphne International Holding Co., Ltd., formerly known as yong'en International Group Co., Ltd., foresees great potential in China's high-quality footwear market in 1990. The group established its own brand "Daphne" to manufacture and sell women's shoes, becoming one of the most successful domestic brands in China. Since 1996, it has been awarded the title of best-selling domestic products for many years. At present, "Daphne" is divided into "D28" and "D18" series. The target customers are women aged 20-45 and 15-30 respectively. In 1995, the Group officially listed on the main board of the stock exchange of Hong Kong Limited (0210), laying an important milestone for the group. In order to diversify its business and expand its market share, Daphne actively acts as an agent for international brands and introduces diversified foreign brand footwear to Chinese customers. In 2002, Daphne first obtained the retail right of "Adidas" in China, and opened special stores and counters in different regions of the country. In 2004, Daphne actively expanded its market share and business elements, creating a second self owned brand "shoe cabinet" suitable for all ages and genders. The group already has hundreds of "shoe cabinet" stores and will continue to expand its sales network. In 2005, shoebox shoe cabinet, an unprecedented shoe store in China's footwear industry, came into being. It and Daphne jointly seized the market and increased the market share. To support this strong sales system. The company and POS system strengthen the information management ability, improve the logistics system, and improve the distribution ability. Daphne and redesign the store image will be divided into Daphne D18 youth store and Daphne D28 classic store, making the brand positioning more clear and specific. In 2006, the company entered the Taiwan market and copied the successful experience of the mainland to Taiwan, further advancing the group's long-term goal of becoming a world-renowned brand. In 2016, as a new business development strategy, DTS and Daphne, a Hong Kong listed company, launched a comprehensive cooperation in vivi's business in China. Prior to that, the cooperation with foreign enterprises mainly focused on the translation and publication of Japanese magazines, while Daphne will use the vivi brand to carry out more extensive business activities.

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