保利地产品牌怎么样 申请店铺

保利房地产（集团）股份有限公司成立于1992年，是中国保利集团控股的大型国有房地产企业，也是中国保利集团房地产业务的主要运作平台，国家一级房地产开发资质企业，国有房地产企业综合实力榜首，并连续四年蝉联央企房地产品牌价值第一名，2009年，公司品牌价值达90.23亿元，为中国房地产"成长力领航品牌"。2006年7月，公司股票在上海证券交易所上市，2009年获评房地产上市公司综合价值第一名，并入选"2008年度中国上市公司优秀管理团队"。2009年公司实现销售签约433.82亿元。截至2010年一季度，公司总资产已超千亿。

2002年完成股份制改造后，公司开始实施全国化战略，加强专业化运作，连续实现跨越式发展。目前公司已完成以广州、北京、上海为中心，覆盖24个城市的全国化战略布局，拥有81家控股子公司，业务拓展到包括房地产开发、建筑设计、工程施工、物业管理、销售代理以及商业会展、酒店经营等相关行业。

保利地产坚持以商品住宅开发为主，适度发展持有经营性物业。在住宅开发方面，逐渐形成了"康居"、"珍品"、"山水"、"尊享"的产品序列，涵盖中高端洋房、公寓、别墅多种物业形态；商用物业包括城市地标性写字楼、体验式购物中心、国际级标准展馆、超五星酒店等，具备多品类物业综合开发的实力。

公司奉行"和者筑善"的企业价值观，将"和谐"提升至企业品牌战略的高度，致力于创造自然、建筑、人文交融的和谐人居生活。将"和谐"理念始终贯彻于企业的规划设计、开发建设和客户服务全过程，不断研创节能环保、自然舒适的产品，提升产品品质，通过亲情和院式服务营造良好的社区氛围，赢得了消费者的广泛喜爱。2008年，保利国际广场获得美国《商业周刊》建筑设计大奖。

多年来，公司一直致力于从人文、艺术、历史的角度，倡导和谐理念，关怀公众精神生活，继承保利集团的文化血统，整合保利集团的文化资源，以艺术魅力提升文化内涵。从"圆明园国宝展"、"佛石像展"、"青铜器展"、"改革开放30年交响音乐会"到"相约郎朗·和乐中国"选拔赛，保利地产高举文化地产旗帜，收到了较好的社会效益和示范效应。

保利地产认为，"成长比成功更重要"，公司致力于为员工提供最佳的职业发展平台和温暖和谐的工作氛围，帮助员工制定不同的成长规划，培养具有高尚职业操守的房地产开发和管理人才；致力于与合作伙伴建立长期友好的战略互惠关系，实现与员工、合作伙伴和中国房地产行业共同成长。

保利地产秉承"务实、创新、规范、卓越"的经营理念，弘扬"奋发向上、团结协作、乐于奉献、规范诚信、纪律严明"的企业精神，将诚信奉为立企之本。低调务实、规范诚信、专业高效的行事作风让保利地产获得了广泛的市场肯定和客户信赖。作为央企地产龙头，多年来，保利地产一直积极投身社会公益事业，更以"大社会责任观"为出发点，以回报社会、传承文化、推动行业进步为己任。积极参与国家保障性住房建设和多个旧城改造项目，为城市建设、人民安居贡献自己的力量。

十八年来，保利地产循法尚德、诚信经营，在激烈的行业竞争中取得了长足的发展，奠定了行业领军地位。未来保利地产将凭借准确的战略规划、优秀的管理能力、专业的市场运作和不断深化的品牌影响力，不断发展，继续为实现打造中国地产长城的企业愿景而不懈努力。

Poly Real Estate (Group) Co., Ltd. was founded in 1992. It is a large state-owned real estate enterprise controlled by China Poly Group. It is also the main operation platform of China Poly Group's real estate business. It is a national first-class real estate development qualification enterprise and the first in comprehensive strength of state-owned real estate enterprises. It has been the first in brand value of real estate of central enterprises for four consecutive years. In 2009, the company With a brand value of 9.023 billion yuan, it is a "growth leading brand" of China's real estate industry. In July 2006, the company's shares were listed on the Shanghai Stock Exchange. In 2009, the company won the first prize in comprehensive value of real estate listed companies and was selected as the "excellent management team of Chinese Listed Companies in 2008". In 2009, the company achieved a sales contract of 43.382 billion yuan. As of the first quarter of 2010, the company's total assets have exceeded 100 billion yuan. After the completion of the joint-stock system reform in 2002, the company began to implement the national strategy, strengthen professional operation, and achieve continuous leapfrog development. At present, the company has completed the national strategic layout with Guangzhou, Beijing and Shanghai as the center, covering 24 cities, and has 81 holding subsidiaries. Its business has expanded to include real estate development, architectural design, engineering construction, property management, sales agent, commercial exhibition, wine shop management and other related industries. Poly Real Estate adheres to the principle of commercial residential development, and moderately develops and holds operating properties. In the aspect of residential development, it has gradually formed a product sequence of "comfortable residence", "treasures", "landscape" and "enjoyment", covering a variety of property forms of middle and high-end foreign houses, apartments and villas; commercial properties include urban landmark office buildings, experiential shopping centers, international standard exhibition halls, super five-star hotels, etc., with the strength of comprehensive development of multiple types of properties. The company adheres to the enterprise values of "harmony builds goodness", promotes "harmony" to the height of the enterprise brand strategy, and is committed to creating a harmonious human life with the integration of nature, architecture and humanity. The concept of "harmony" has always been implemented in the whole process of planning, design, development and construction of the enterprise and customer service. The company has continuously researched and created energy-saving, environmental protection, natural and comfortable products, improved product quality, and created a good community atmosphere through family affection and hospital service, which has won wide popularity among consumers. In 2008, Poly International Plaza won the architectural design award of BusinessWeek. For many years, the company has been committed to advocating the concept of harmony, caring for the spiritual life of the public, inheriting the cultural lineage of Poly Group, integrating the cultural resources of Poly Group, and enhancing the cultural connotation with artistic charm. From "Yuanmingyuan national treasure exhibition", "Buddha Stone Exhibition", "bronze Exhibition", "Symphony Concert of 30 years of reform and opening up" to "meet Lang Lang · he music China" trials, Poly Real estate held high the banner of cultural real estate, and received better social benefits and demonstration effects. Poly Real Estate believes that "growth is more important than success". The company is committed to providing employees with the best career development platform and warm and harmonious working atmosphere, helping employees to make different growth plans, and cultivating real estate development and management talents with high professional ethics. Poly Real estate is committed to establishing long-term friendly strategic and reciprocal relationship with its partners, so as to achieve mutual benefits with employees, partners and China's real estate industry grows together. Poly Real Estate adheres to the business philosophy of "pragmatism, innovation, standardization and excellence", carries forward the enterprise spirit of "enterprising, unity and cooperation, dedication, standardization and integrity, strict discipline", and regards integrity as the foundation of the enterprise. Low key, pragmatic, standard integrity, professional and efficient way of doing things, Poly Real estate has won a wide range of market recognition and customer trust. As the leader of the real estate industry of the central enterprises, Poly Real estate has been actively engaged in social public welfare undertakings for many years, taking "the concept of great social responsibility" as the starting point, and taking the return to the society, the inheritance of culture and the promotion of industrial progress as its own duty. Actively participate in national indemnificatory housing construction and many old city reconstruction projects, and contribute to urban construction and people's living. In the past 18 years, Poly Real estate has made great progress in the fierce industry competition and established its leading position. In the future, Poly Real estate will continue to develop with accurate strategic planning, excellent management ability, professional market operation and deepening brand influence, and make unremitting efforts to realize the corporate vision of building the great wall of China real estate.

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