庄子开拓品牌怎么样 申请店铺

新疆庄子实业有限公司成立于1998年，主要依托新疆天山北坡逆温带所出产的优势资源红花和特色资源大蒜、黑加仑、沙棘等农副产品，大力实施优势资源转化战略、品牌战略、科技创新战略，推进农产品深加工及生物科技提取技术，挖掘“红花”优势资源，以红花精炼油为切入点，实施延伸发展，着力打造了红花醋、红花酱油、红花果酒等系列深加工产品兼营的产业链，构建“产品经营、资本运作、品牌战略”三位一体的宏观框架，采用“公司+基地+农户”的经营模式，带动当地农业的发展，增加农民收入，繁荣地方经济。

公司自成立以来，始终围绕做大做强红花产业这条主线，以农产品深加工、生物科技、金融平台为支撑。秉持“ 传承中华养生文化，构建美好和谐生活”的企业使命，着力打造庄子“健康、养生、和谐”品牌理念。短短5年时间内产值增长了12倍，到2011年末产值突破2.2亿元。目前公司固定资产4.2亿元，厂区占地面积300亩，原料种植基地20万亩，职工400余人，其中大专以上学历和专业技术人员近百名。

未来几年，公司将继续坚定不移的依托当地优势特色资源，紧抓新疆大发展的战略机遇，实施“双轮驱动”战略（即资产运营与资本运作）；大力发展三大支柱产业（即红花实业、资本运作、资源开发）；通过五大战略实施举措（科技创新、品牌建设、人力资源、文化驱动、项目驱动），使之落实。努力把庄子企业建设成为产权清晰、治理严谨、管理规范、流转顺畅的现代化企业集团。

Xinjiang Zhuangzi Industry Co., Ltd. was founded in 1998. It mainly relies on the advantageous resources such as safflower, garlic, blackcurrant, seabuckthorn and other agricultural and sideline products produced in the inversion zone on the north slope of Tianshan Mountain, Xinjiang. It vigorously implements the strategy of transforming the advantageous resources, brand strategy, science and technology innovation, promotes the deep processing of agricultural products and biotechnology extraction technology, and excavates the advantageous resources of "safflower". It takes safflower as its main resource Refining oil is the starting point for the implementation of extended development, focusing on building a industrial chain of deep-processing products such as safflower vinegar, safflower soy sauce, safflower fruit wine, etc., building a three in one macro framework of "product management, capital operation, brand strategy", adopting the business model of "company + base + farmer", driving the development of local agriculture, increasing farmers' income, and prospering local economy 。 Since its establishment, the company has always focused on the main line of growing and strengthening the safflower industry, supported by the platform of deep processing of agricultural products, biotechnology and finance. Adhere to the corporate mission of "inheriting Chinese health culture and building a better and harmonious life", and strive to build Zhuangzi's brand concept of "health, health and harmony". In just five years, the output value increased 12 times, and by the end of 2011, the output value exceeded 220 million yuan. At present, the company's fixed assets are 420 million yuan, the plant area is 300 mu, the raw material planting base is 200000 mu, and there are more than 400 employees, including nearly 100 college degree and professional technicians. In the next few years, the company will continue to firmly rely on the local advantages and characteristics of resources, grasp the strategic opportunity of Xinjiang's great development, implement the "two wheel drive" strategy (i.e. asset operation and capital operation); vigorously develop three pillar industries (i.e. Honghua industry, capital operation and capital development); through five strategic implementation measures (scientific and technological innovation, brand building, human resources Culture driven, project driven). Strive to build Zhuangzi into a modern enterprise group with clear property rights, strict governance, standardized management and smooth circulation.

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