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Shoppop is an American women's fashion shopping website, which provides everything you need in a fashionable women's wardrobe from women's wear, swimsuits, wedding dresses, handbags, boots, scarves, jewelry and other accessories. There are more than 400 brands provided by shoptop, including popular fashion brands Madewell, 7forallmankind, jucycouture, etc., as well as designer brands, such as: rag & bone, DKNY, Alexander Wang, Proenza Schouler, dianevonfurstenburg. Unlike many large department stores that put the whole series of designer brands on the counter in the current season, professional shoptop buyers only select a few pieces of the whole series that they approve, and then the stylists of shoptop mix and match again. Shoptop has always been proud of its buyers and stylists. Every season, lookbooks are like fashion magazines, inspiring modern fashion women to wear them in various styles or occasions. The brands with good sales volume in shoptop online store are: marcbymarcjacobs, Alice + Olivia, Elizabeth handjames, Vince, juicycourture, jbrand, 7forallmankind and theory. Headquartered in Madison, Wisconsin, shoptop was acquired by Amazon on February 27, 2006 and became a member of Amazon group. In 2009, shoptop launched global delivery for three days or less. In 2011, shopbop strengthened its global business, providing 12 different currencies for settlement, six language interfaces and customer service services in French, German, Spanish, Japanese, simplified Chinese and Korean to meet the personalized shopping experience of its global customers. The brand story shoptop was born in 1999. At first, its main business was to sell 7forallmankind's jeans series and jucycouture sportswear. Shopbop and net-a-porter keep abreast, which has become a fashion shopping website that young female consumers have been paying attention to since college. Shopbop's performance makes fashion brands can no longer ignore it. "We sell well on shoptop, although we don't know why." Leslie rubisch, Alexander Wang's media director, commented.

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