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重庆老四川大酒楼是重庆渝惠旅业有限责任公司旗下的知名中餐品牌企业。

老四川大酒楼创建于上世纪三十年代初，最初是一个专营牛肉食品的街边无名小摊，摊主叫钟益凤，由于特色突出，口味上乘，很受食客青睐。重庆成为抗战陪都时，有个经常光顾小摊的新民晚报记者给钟益凤建议以“老四川”作为食摊的名号，理由是这三字琅琅上口、通俗易懂。钟益凤欣然接受，“老四川”一直沿用至今。

经过七十多年的历史演变，昔日街边小摊，现已成为风味特色突出、经济效益上乘的名店望楼。1993年“老四川”大酒楼被国家内贸部授予重庆中餐业独一无二的“中华老字号”，其“老四川”商标也在国家工商总局商标局注册。2004年荣获国际餐饮名店。2006年再次被商务部命名为“中华老字号”。

经过几代人的辛勤耕耘，老四川大酒楼已经发展成为以特色牛肉菜品为龙头，集川粤家常风味、川渝名小吃为一体的综合性大型连锁餐饮企业。截止2007年，老四川在重庆市内已经拥有10家大酒楼（总店位于解放碑中央商务区），是市内开店最多的知名中餐企业，并且开始进军市外发展连锁店。老四川牛肉制品分公司生产各种规格品种的牛肉干20余款，产品销往全国大城市。为保证特色菜品的纯正风味，老四川建立了传统菜品配送中心，原材料生产加工基地也初具规模。老四川大酒楼连锁体系营业面积近2万平方米，员工近2000人，年营业额近8000万元。

老四川大酒楼的装修传统时尚，民俗风格浓郁，具有独特的牛文化：门额为红色为主调的中式牌楼，门厅前有标志性卧牛雕塑，包房各具风格，陈设富有品味，能适应各层次的消费者喜好。

老四川大酒楼名师荟萃，由“中国烹饪名师”徐劲主理厨政，传统牛肉菜品则由老四川的嫡传弟子担纲。老四川以擅长制作多款精美牛肉而闻名华夏。风味独特的灯影牛肉、精毛牛肉、白汁牛肚荣获国家烹饪最高奖“金鼎奖”；枸杞牛尾汤、沙参牛鞭汤、清炖牛肉汤也荣获国家级大奖；枸杞牛尾汤、沙参牛鞭汤还被评为“中国名菜”。2004年，在中国饭店协会、中国烹协、重庆市人民政府主办的美食节上，老四川“金牛宴宾”（全牛宴）被评为“国际质量金奖”。老四川已经成为精美牛肉菜品的代名词，是重庆餐饮界的一张亮丽名片。

老四川大酒楼在美誉面前并不满足，他们制定了全国连锁的宏伟目标，正朝着连锁化、规模化、集团化的方向蓬勃发展，老店开新花，明朝更绚烂。

Chongqing old Sichuan restaurant is a famous brand enterprise of Chongqing Yuhui Tourism Co., Ltd. The old Sichuan restaurant was founded in the early 1930s. At first, it was a nameless street stall specializing in beef food. Its main name was Zhong Yifeng. Because of its outstanding characteristics and excellent taste, it was very popular with diners. When Chongqing became the capital of Anti Japanese War, a reporter from Xinmin Evening News who often visited the stall suggested to Zhong Yifeng that "old Sichuan" should be the name of the food stall, for the reason that the three words were catchy and easy to understand. Zhong Yifeng readily accepted that "old Sichuan" has been used up to now. After more than 70 years of historical evolution, the former street stall has become a famous restaurant with outstanding flavor and economic benefits. In 1993, the "old Sichuan" restaurant was awarded the unique "Chinese time-honored brand" by the Ministry of internal trade of Chongqing, and its "old Sichuan" trademark was also registered in the Trademark Office of the State Administration for Industry and commerce. In 2004, it was awarded the international famous restaurant. In 2006, it was again named "China time honored brand" by the Ministry of Commerce. After several generations of hard work, the old Sichuan restaurant has developed into a comprehensive large-scale chain catering enterprise with characteristic beef dishes as the leader, Sichuan and Guangdong family flavor, Sichuan and Chongqing famous snacks as one. As of 2007, old Sichuan has owned 10 restaurants in Chongqing (the main store is located in the central business district of Jiefangbei), which is the most famous Chinese food enterprise in the city, and has begun to develop chain stores outside the city. Old Sichuan beef products branch produces more than 20 kinds of dried beef of various specifications, and its products are sold to major cities in China. In order to ensure the pure flavor of the characteristic dishes, the distribution center of traditional dishes has been established in old Sichuan, and the production and processing base of raw materials has begun to take shape. The old Sichuan restaurant chain system has a business area of nearly 20000 square meters, nearly 2000 employees and an annual turnover of nearly 80 million yuan. The decoration of the old Sichuan restaurant is traditional and fashionable, with rich folk custom style and unique cow culture: the Chinese archway with red forehead as the main tone, the landmark cow lying sculpture in front of the hall, the private rooms with different styles, rich in taste, can adapt to the preferences of consumers at all levels. Xu Jin, a famous chef of Chinese cuisine, is in charge of the chef's administration. The traditional beef dishes are served by the disciples of Sichuan. Old Sichuan is famous for its exquisite beef. The unique flavor of Dengying Beef, JINGMAO beef and white sauce tripe won the "Golden Tripod" award of the highest national cooking Award; wolfberry oxtail soup, Shashen niubian soup and stewed beef soup also won the National Award; wolfberry oxtail soup and Shashen niubian soup were also rated as "Chinese famous dishes". In 2004, at the food festival sponsored by China Hotel Association, China cooking association and Chongqing Municipal People's government, the old Sichuan "Jinniu banquet guest" (whole cattle banquet) was awarded the "international quality gold award". Old Sichuan has become a synonym for exquisite beef dishes and a bright business card of Chongqing's catering industry. The old Sichuan restaurants are not satisfied with their reputation. They have set up the grand goal of national chain store. They are developing vigorously in the direction of chain store, scale store and group store. The old stores are opening new flowers and the Ming Dynasty is more splendid.

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