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创于1981年美国，起初从事牛仔服装发家，产品以狂野和美式性感、欧洲浪漫气息著称，其牛仔服饰和银饰品在业内较为有名

Guess代表着冒险精神、性感以及纯粹的美国风格！好奇、热情和自由的精神是Guess的主张。由于最初Guess由牛仔服装出发，因此设计的基调一直有西部的风味，在质感的呈现上，则是舒适、自然、和冒险的粗犷感。而后受到流行元素的影响，Guess也逐渐有一些贴身性感、简约、都市感的设计出现。随着喜爱Guess的消费年龄层逐渐提升，能够出入社交场合和表现个人品味的 Guess Collection 受到许多人的喜爱，因此，Guess决定以设计师Marciano为名，将 Guess Collection 独立出来，成为更高质感的设计师服饰。

代表Guess品牌象征的标志常出现在服装设计中，而倒三角形的布标则常见于牛仔裤的后口袋。Guess的银饰品也非常特殊，能够表现出强烈的个人品味。

Guess的广告设计亦如另一年轻女装品牌希思黎 (Sisley) 一样，永远充满惊喜及另人拍案叫绝。不少名模由拍摄Guess的平面广告出生，当中包括黑珍珠纳奥米·坎贝尔(Naomi Campbell) 及克劳蒂亚·雪佛 (Claudia Schiffer)，Guess的平面广告往往令模特给人留下深刻印象。

Guess故事

Guess的创始人——Marciano兄弟生长在法国一个充满热情的南方地区，法国式的设计与生活型态早已深植心中。Marciano兄弟对美国西岸的生活走向亦分外欣赏，于七十年代迁往美国，在加州展开他们的时装梦。

在1980年代初期，服装设计前景暗淡，人们认为牛仔丹宁商品已经是过时的产物。然而，Marciano融合欧洲风格和美国的传统精神，重新赋予牛仔商品新面貌，成为一个优雅得体，创新以及不受时间影响的恒久性感代表物。

起初，零售商当时对于Guess的产品走向，皆抱着相当大的怀疑，各买家一致认为牛仔单品已经式微，Marciano兄弟心中却深信不疑，推出一条名为Guess 紧身“梦露式”女性牛仔裤，以性感以及独特的设计风格打拼出了一条崭新理念。

经过交涉，Bloomingdale百货终于愿意销售2打的Marilynjean，算是对Marciano兄弟聊表帮忙之意。结果正如Marciano兄弟所料，在几个小时内，商品立即销售一空。Marciano兄弟从此便开始建立这个充满法国情怀的美国品牌。这个牛仔商品的新发展，亦让牛仔裤成为一个不受时间影响的时尚代表。

Founded in 1981 in the United States, he was initially engaged in the development of jeans. His products are famous for wild, American sexy and European romantic atmosphere. His jeans and silver jewelry are more famous in the industry. Guess represents the spirit of adventure, sexy and pure American style! The spirit of curiosity, enthusiasm and freedom is what guess advocates. Because guess started from jeans at first, the tone of design has always had a Western flavor. In the presentation of texture, it is comfortable, natural and adventurous. Then influenced by popular elements, guess also gradually has some intimate sexy, simple and urban design. With the gradual rise of the consumption age group who loves guess, the guess collection, which can access social occasions and express personal taste, is loved by many people. Therefore, guess decided to take Marciano as the name of designer and separate the guess collection to become a designer dress with higher texture. The logo representing guess brand is often used in fashion design, while the inverted triangle logo is often used in the back pocket of jeans. Guess's silver jewelry is also very special, which can show a strong personal taste. Guess's advertising design, like Sisley, another young women's clothing brand, is always full of surprises and amazing. Many famous models were born from the print ads that shot guess, including Naomi Campbell and Claudia Schiffer. Guess's print ads often impress people. The Marciano brothers, the founder of guess story, grew up in a passionate southern region of France. French design and lifestyle have been deeply rooted in our hearts. The Marciano brothers also appreciate the trend of life on the west coast of the United States. They moved to the United States in the 1970s and started their fashion dream in California. In the early 1980s, the outlook for fashion design was bleak, and denim tannin products were considered to be out of date. However, Marciano combines the European style and the traditional spirit of the United States to give a new look to cowboy products and become an elegant, appropriate, innovative and timeless sexy representative. At first, retailers were quite skeptical about the trend of guess's products at that time. All buyers agreed that the jeans had declined, but the Marciano brothers believed in it. They launched a tight "Monroe" women's jeans named guess, which created a new concept with sexy and unique design style. After negotiation, Bloomingdale department store was finally willing to sell 2 dozen marilynjean, which was meant to help the Marciano brothers. As the Marciano brothers expected, within a few hours, the merchandise sold out immediately. Since then, the Marciano brothers have been building this American brand full of French feelings. The new development of this denim product also makes jeans a fashion representative unaffected by time.

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