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绿地集团的品牌标识以“绿地”的英文缩写“G”作为造型依据， 设计成房屋和绿树的图样。表明绿地集团以房地产业为主营业务，同时热心公益投资城市绿化的发展格局。房屋和绿树所形成的参天大树的造型形象喻示绿地集团不凡实力和稳健发展。

绿地集团创立于1992年7月18日，至今20余年来，始终坚持“绿地，让生活更美好”的企业宗旨，做政府所想、为市场所需，通过产业经营与资本经营并举发展，已形成目前“房地产主业突出，能源、金融等相关产业并举发展”的产业布局，在2013中国企业500强中位列第55位，2014年世界500强企业中名列268位。

绿地集团房地产主业开发规模、产品类型、品质品牌均处于全国领先地位，特别在超高层、大型城市综合体、高铁站商务区及产业园开发领域遥遥领先，目前建成和在建超高层城市地标建筑23幢，其中4幢高度位列世界排名前十，房地产开发项目遍及全国29个省市自治区80余个城市，在建面积超过6500万平方米。绿地集团紧跟经济全球化趋势，稳健、全速推进海外拓展步伐，目前已成功进入美国、加拿大、澳大利亚、英国、德国、西班牙、韩国、泰国、马来西亚等四大洲九国十三城，力争成为中国房地产行业的全球化经营领跑者。

在确保房地产行业领先地位的同时，绿地集团积极发展能源、金融等次支柱产业。其中，能源产业已形成涵盖煤炭生产、加工、储运、分销及石油仓储、运输、销售等在内的完整产业链，在内蒙古、山西拥有多座煤矿，资源总储量近7 亿吨，年产量超过1350万吨，配送超5500万吨；同时，绿地集团积极打造金融全产业链，与贵州、江西、广西开展全面金融合作，在上海、宁波、重庆、南昌、青岛等中心城市设立一批小额贷款公司，并入股上海农村商业银行、锦州银行、东方证券等多家金融机构。此外，商业运营与酒店产业已成为推动绿地主业发展的强力引擎，商业地产总规模已突破2000万平方米，持有型购物中心面积达400万平方米，项目规模、功能定位和商业品质均处于全国领先地位；酒店产业实施自有酒店品牌管理和对外委托管理相结合的双轮驱动模式，目前建成及在建高星级酒店70余家，资产规模超300亿元。

在资本运作方面，绿地集团成功控股香港联交所上市公司——“绿地香港控股（00337）”，实现全球资源整合的战略新布局；进一步增强混合所有制企业的活力与竞争力；加快整体上市步伐，推动企业更加市场化、公众化、国际化。

绿地集团发展不忘回报社会：出资 2亿元设立上海规模最大的企业专项慈善基金之一——“绿地慈善公益基金”；发布“绿地心计划”专属慈善品牌，长效化、全方位地履行企业社会责任；成立上海绿地足球俱乐部，积极支持上海及中国体育事业发展等。成立至今，已累计赞助、捐赠近10亿元，先后获得了全国文明单位、全国五一劳动奖状、中华慈善奖等荣誉称号。

未来，是对持续发展、和谐共生的不懈追求。绿地集团力争成为一家国内一流、国际知名、实力雄厚、管理科学，跨国界、跨行业经营，具有世界级规模、运营管理水平、品牌影响力和可持续发展力的大型跨国企业集团，到2015年实现业务经营收入超过5000亿元，跻身世界企业200强，真正从“中国的绿地”成长为“世界的绿地”。

The brand logo of Greenland Group takes the English abbreviation "g" of "Greenland" as the modeling basis, and is designed into the design of houses and trees. It shows that Greenland Group is mainly engaged in real estate business, and is keen on public welfare investment in the development pattern of urban greening. The shape and image of the towering tree formed by the house and the green tree show the extraordinary strength and steady development of Greenland Group. Greenland Group was founded on July 18, 1992. Over the past 20 years, it has always adhered to the enterprise tenet of "Greenland, make life better". It has become the industrial layout of "outstanding real estate main business, simultaneous development of energy, finance and other related industries" through the simultaneous development of industrial management and capital management, and ranks No.1 among the top 500 Chinese enterprises in 2013 55, ranking 268 among the top 500 enterprises in 2014. Greenland Group's real estate development scale, product type and quality brand are all in the leading position in China, especially in the field of super high-rise, large-scale urban complex, high-speed railway station business district and industrial park development. At present, 23 super high-rise urban landmark buildings have been built and under construction, of which 4 are ranked in the top 10 in the world. The real estate development projects cover 29 provinces and cities in China More than 80 cities are under construction, covering an area of more than 65 million square meters. Following the trend of economic globalization, Greenland Group has steadily and speedily promoted its overseas expansion. At present, Greenland Group has successfully entered the United States, Canada, Australia, the United Kingdom, Germany, Spain, South Korea, Thailand, Malaysia and other four continents, nine countries and thirteen cities, striving to become a global leader in the real estate industry in China. While ensuring the leading position of the real estate industry, Greenland Group actively develops energy, finance and other sub pillar industries. Among them, the energy industry has formed a complete industrial chain covering coal production, processing, storage and transportation, distribution, oil storage, transportation, sales, etc. it has many coal mines in Inner Mongolia and Shanxi, with a total resource reserve of nearly 700 million tons, an annual output of more than 13.5 million tons, and a distribution of more than 55 million tons. Meanwhile, Greenland Group has actively built a whole financial industrial chain, which is carried out with Guizhou, Jiangxi and Guangxi Through comprehensive financial cooperation, a number of small loan companies have been set up in Shanghai, Ningbo, Chongqing, Nanchang, Qingdao and other central cities, and they have also invested in Shanghai Rural Commercial Bank, Jinzhou bank, Orient Securities and other financial institutions. In addition, commercial operation and hotel industry have become a powerful engine to promote the development of the main business of green space. The total scale of commercial real estate has exceeded 20 million square meters, and the area of holding shopping center has reached 4 million square meters. The project scale, functional orientation and commercial quality are all in the leading position in the country. The hotel industry implements the two wheel drive mode of combining the brand management of its own Hotels with the external entrusted management At present, more than 70 high star hotels have been built and under construction, with an asset scale of more than 30 billion yuan. In terms of capital operation, Greenland Group successfully controlled the listed company of Hong Kong stock exchange - "Greenland Hong Kong Holdings (00337)", realizing the new strategic layout of global resource integration; further enhancing the vitality and competitiveness of enterprises with mixed ownership; accelerating the overall listing pace, promoting enterprises to be more market-oriented, public oriented and international. The development of Greenland Group will not forget to repay the society: it has invested 200 million yuan to set up one of the largest corporate special charitable funds in Shanghai - "Greenland charity public welfare fund"; it has released the exclusive charity brand of "Greenland heart plan" to fulfill the corporate social responsibility in a long-term and all-round way; it has established Shanghai Greenland football club to actively support the development of sports in Shanghai and China. Since its establishment, it has sponsored and donated nearly 1 billion yuan, and has successively won the honorary titles of national civilized unit, National May 1st Labor award, China Charity Award, etc. The future is the unremitting pursuit of sustainable development and harmonious coexistence. Greenland Group strives to become a first-class domestic, internationally renowned, powerful, scientific management, cross-border, cross industry operation, large-scale transnational enterprise group with world-class scale, operation and management level, brand influence and sustainable development. By 2015, Greenland Group will achieve business income of more than 500 billion yuan, rank among the top 200 enterprises in the world, and truly grow from "Greenland in China" For "green space of the world".

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