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In 2002, Yunnan, yitaixiang's brand story originated here. The beautiful legend of "jade out of Yunnan" is preached here. It may be adjacent to the origin of jadeite. After hundreds of millions of years of nourishment, this piece of Yunnan has a mysterious style like jadeite, and people who love jadeite all over the world come here in droves. At that time, the jadeite culture experienced the speculation and flooding of businessmen, and the primary reason for people's falling in love with it has disappeared. Countless smart jades were either put away by investors and museums, or left in the vast sea of people. Chen Jianfei, an entrepreneur who cherishes jadeite and is familiar with Yunnan style, decided to spread the story of jadeite and Yunnan. So adhering to the wish of sharing and altruism, yitaixiang, a professional jadeite brand, was founded. The logo of the brand chooses the symbol "∞" with infinite significance, supplemented by the derivative lines of gourd, Ruyi and auspicious clouds with beautiful implication. It means that people need to communicate with each other endlessly, tolerate each other and be grateful from time to time, so as to make the love in their hearts warm the world forever. In the uneven jadeite market environment, Yi taixiang, with a sense of "altruistic" social responsibility, breaks the tradition, abandons the business model of pursuing huge profits, and opens the brand Direct stores in the airport, which becomes a window for Yunnan to spread jadeite culture to the outside world. Yitaixiang's concept of space design comes from Wang Wei's bamboo Pavilion, a Zen poet: "sitting alone in the dark bamboo, playing the piano and roaring, people in the deep forest don't know, and the moon will take care of each other". This is a hermit's leisure life interest, and yitaixiang's quiet, elegant and vulgar realm for jade lovers. As long as you step into yitaixiang's "bamboo Pavilion", you will be able to feel the jadeite spirit lost in the noise and achieve the spiritual realm of human jade integration. Yitaixiang insists on using the emotional aesthetic design and the exquisite craftsmanship to inspire the spirit of jadeite, so that every piece of spiritual jadeite can never cease to warm the world. In order to promote the Chinese spiritual jadeite culture and art to the world, yitaixiang will continue to make efforts.

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