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Huatie Media Group Co., Ltd., founded in 1995, is a one-stop solution service provider for large-scale transportation media. Huatie Media Group Co., Ltd., a large-scale enterprise mainly engaged in outdoor media business such as aviation and high-speed EMU, was founded in Beijing, China in 1995. With the development of China's railway, Huatie media has gradually developed and expanded from a single media agent for ordinary trains It has developed into a comprehensive enterprise group integrating the national high-speed EMU media, high-speed railway station media, high-speed railway video media, general speed train media, aviation media, travel marketing, interactive experience marketing, event marketing, Internet marketing, etc. Huatie media has spent 23 years to create a miracle in the development history of China's transportation media, successfully realizing the transformation from the traditional railway advertising agency enterprise to the giant media group, and realizing the full coverage of all provinces and cities in China. Through persistent efforts, Huatie media group has established a unique operation and management mechanism, with double headquarters in Beijing and Shanghai, and wholly-owned subsidiaries and branches in 17 provinces and cities including Guangzhou, Nanjing, Hangzhou, Hefei, Changsha, Wuhan, Shenzhen, Xiamen, Wenzhou, Chengdu, Chongqing, Zhengzhou, Xi'an, Jiangxi and Xinjiang. The group has several wholly-owned subsidiaries, including Huatie Century Advertising Co., Ltd., Huamai Media Co., Ltd., Beijing Huatie Guomai Media Advertising Co., Ltd., Beijing Huahang Media Co., Ltd., Gaoshi culture media (Shanghai) Co., Ltd., Beijing Huamai interactive public relations planning Co., Ltd., hitu (Beijing) Media Technology Co., Ltd., and in transit Commerce (Beijing) Co., Ltd Company. At present, Huatie media group has the train media resources covering all high-speed EMUs arriving at cities in China, including plane media, audio broadcast media, video media, etc. of high-speed EMUs, as well as ordinary train media catering to the sinking market demand. The line resources cover the first, second, third and fourth tier cities from north to South and from east to west, forming the whole road network layout with the north, upper, wide and deep as the core, covering the Yangtze River Delta, the Pearl River Delta, Bohai rim, Chengdu Chongqing, the middle and lower reaches of the Yangtze River and other economic circles. On the basis of building the national golden network media layout, China Railway Media Group entered Guangzhou south railway station, Changsha South Railway Station, Fuzhou South Railway Station, Harbin railway station, Qingdao north railway station, Xi'an north railway station, Chongqing West Railway Station, Zhengzhou east railway station and other national core high-speed railway stations in 2017, and launched strategic cooperation with major mainstream aviation business units in succession, not only forming an integrated high-speed rail all media platform It also ushered in a new era of mass media marketing. While focusing on the development and operation of transportation media, Huatie media group has constantly innovated and explored new marketing models. Under the Internet plus high speed rail network, the China Railway Media Group has focused on the high-speed rail media, and has made layout in the business areas such as travel marketing, interactive experience marketing, event marketing, Internet marketing, and so on, and has established an integrated marketing mode of enterprise brand, product experience and merchandise sales. Build a complete marketing loop for the brand during the journey, form a chain from brand recognition to interactive experience, terminal guidance and grafting purchase, so that the media audience can deeply experience the value of the product while receiving the advertising information, and help the brand effectively reach the mainstream consumers of outdoor travel. After 23 years of localized operation experience and integration of international communication resources, Huatie media group has successfully provided a series of customized marketing services for many international brands, national brands and regional strong brands in finance, home appliances, tourism, transportation, home building materials, food, alcohol, daily chemicals and other industries. With advanced service concept, abundant media resources, perfect operation mechanism and professional efficiency executive team, Huatie media group has developed into a large traffic media customized marketing expert who is familiar with the local market in China. In the future, Huatie media will continue to focus on leading the development of the mass transit media industry, responding to the ever-changing challenges in the field of mass transit media, and building a new ecosystem of digital mass transit media marketing.

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