华铁传媒品牌怎么样申请店铺

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华铁传媒在户外传媒行业中的票数：288 更新时间：2025-06-16

华铁传媒是哪个国家的品牌？「华铁传媒」是华铁传媒集团有限公司旗下著名品牌。该品牌发源于北京市，在1995年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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华铁传媒集团有限公司，创立于1995年，大交通媒体一站式解决方案服务商，主要从事航空、高铁动车组等户外传媒业务的大型企业

华铁传媒集团有限公司1995年创立于中国北京，伴随着中国铁路发展的时代大潮，华铁传媒逐渐发展壮大，从单一的普速列车媒体代理发展成为集全国高铁动车组媒体、高铁车站媒体、高铁视频媒体、普速列车媒体、航空媒体以及旅途营销、互动体验行销、事件营销、互联网营销等多媒体、多业态为一体的综合型企业集团。华铁传媒用了23年的时间创造了中国交通媒体发展史的奇迹，成功实现了从传统铁路广告代理企业向巨型传媒集团的转型，业务版图实现全国所有省市的全部覆盖。

通过持之以恒的努力，华铁传媒集团创立了独特的经营和管理机制，在北京、上海设立双总部，在广州、南京、杭州、合肥、长沙、武汉、深圳、厦门、温州、成都、重庆、郑州、西安、江西、新疆等17个省市设有全资子公司以及分公司。集团旗下拥有：华铁世纪广告有限公司、华脉传媒有限公司、北京华铁国脉传媒广告有限公司、北京华航传媒有限公司、高视文化传媒（上海）有限公司、北京华脉互动公关策划有限公司、嗨途（北京）传媒科技有限公司、在途商贸（北京）有限公司等多个全资子公司。

目前，华铁传媒集团拥有覆盖全国所有高铁动车组到达城市的列车媒体资源，包含高铁动车组平面媒体、音频广播媒体、视频媒体等，以及迎合市场下沉需求的普速列车媒体。线路资源纵深南北、横跨东西，覆盖一、二、三、四线城市，形成以北、上、广、深为核心，覆盖长三角、珠三角、环渤海、成渝及长江中下游城市群等经济圈的全路网布局。

在打造全国黄金网络媒体布局的基础上，华铁传媒集团2017年进驻广州南站、长沙南站、福州南站、哈尔滨站、青岛北站、西安北站、重庆西站、郑州东站等全国核心高铁站，并与各大主流航空经营单位陆续展开战略合作，不仅形成了车、站一体化的高铁全媒体平台，更是开启了大交通媒体营销新时代。

在专注于交通媒体开拓和运营的同时，华铁传媒集团不断创新和探索新的营销模式。在“互联网+”新的经济形态下，华铁传媒集团以高铁媒体为支撑重心，在旅途营销、互动体验行销、事件营销、互联网营销等业务领域进行布局，开创了企业品牌、产品体验、商品售卖为一体的整合营销模式。在旅程中为品牌搭建起一条完整的营销闭环，形成从品牌认知到互动体验、终端引导、嫁接购买的链条，使媒体受众在接受广告信息的同时深切体验产品的价值，帮助品牌有效直达户外出行主流消费人群。

历经23年的本土化运作经验和国际传播资源整合，华铁传媒集团成功为金融、家电、旅游、交通运输、家居建材、食品、酒类、日化等行业众多国际品牌、全国性品牌、区域强势品牌提供一系列定制化营销服务。凭借超前的服务理念、雄厚的媒体资源、完善的经营机制以及专业效率的执行团队，华铁传媒集团已经发展成为中国深谙本土市场的大交通媒体定制化营销专家。

未来，华铁传媒将继续专注于带领大交通媒体行业的发展，应对大交通媒体领域更趋日新月异的挑战，构建数字化大交通媒体营销的新生态。

Huatie Media Group Co., Ltd., founded in 1995, is a one-stop solution service provider for large-scale transportation media. Huatie Media Group Co., Ltd., a large-scale enterprise mainly engaged in outdoor media business such as aviation and high-speed EMU, was founded in Beijing, China in 1995. With the development of China's railway, Huatie media has gradually developed and expanded from a single media agent for ordinary trains It has developed into a comprehensive enterprise group integrating the national high-speed EMU media, high-speed railway station media, high-speed railway video media, general speed train media, aviation media, travel marketing, interactive experience marketing, event marketing, Internet marketing, etc. Huatie media has spent 23 years to create a miracle in the development history of China's transportation media, successfully realizing the transformation from the traditional railway advertising agency enterprise to the giant media group, and realizing the full coverage of all provinces and cities in China. Through persistent efforts, Huatie media group has established a unique operation and management mechanism, with double headquarters in Beijing and Shanghai, and wholly-owned subsidiaries and branches in 17 provinces and cities including Guangzhou, Nanjing, Hangzhou, Hefei, Changsha, Wuhan, Shenzhen, Xiamen, Wenzhou, Chengdu, Chongqing, Zhengzhou, Xi'an, Jiangxi and Xinjiang. The group has several wholly-owned subsidiaries, including Huatie Century Advertising Co., Ltd., Huamai Media Co., Ltd., Beijing Huatie Guomai Media Advertising Co., Ltd., Beijing Huahang Media Co., Ltd., Gaoshi culture media (Shanghai) Co., Ltd., Beijing Huamai interactive public relations planning Co., Ltd., hitu (Beijing) Media Technology Co., Ltd., and in transit Commerce (Beijing) Co., Ltd Company. At present, Huatie media group has the train media resources covering all high-speed EMUs arriving at cities in China, including plane media, audio broadcast media, video media, etc. of high-speed EMUs, as well as ordinary train media catering to the sinking market demand. The line resources cover the first, second, third and fourth tier cities from north to South and from east to west, forming the whole road network layout with the north, upper, wide and deep as the core, covering the Yangtze River Delta, the Pearl River Delta, Bohai rim, Chengdu Chongqing, the middle and lower reaches of the Yangtze River and other economic circles. On the basis of building the national golden network media layout, China Railway Media Group entered Guangzhou south railway station, Changsha South Railway Station, Fuzhou South Railway Station, Harbin railway station, Qingdao north railway station, Xi'an north railway station, Chongqing West Railway Station, Zhengzhou east railway station and other national core high-speed railway stations in 2017, and launched strategic cooperation with major mainstream aviation business units in succession, not only forming an integrated high-speed rail all media platform It also ushered in a new era of mass media marketing. While focusing on the development and operation of transportation media, Huatie media group has constantly innovated and explored new marketing models. Under the Internet plus high speed rail network, the China Railway Media Group has focused on the high-speed rail media, and has made layout in the business areas such as travel marketing, interactive experience marketing, event marketing, Internet marketing, and so on, and has established an integrated marketing mode of enterprise brand, product experience and merchandise sales. Build a complete marketing loop for the brand during the journey, form a chain from brand recognition to interactive experience, terminal guidance and grafting purchase, so that the media audience can deeply experience the value of the product while receiving the advertising information, and help the brand effectively reach the mainstream consumers of outdoor travel. After 23 years of localized operation experience and integration of international communication resources, Huatie media group has successfully provided a series of customized marketing services for many international brands, national brands and regional strong brands in finance, home appliances, tourism, transportation, home building materials, food, alcohol, daily chemicals and other industries. With advanced service concept, abundant media resources, perfect operation mechanism and professional efficiency executive team, Huatie media group has developed into a large traffic media customized marketing expert who is familiar with the local market in China. In the future, Huatie media will continue to focus on leading the development of the mass transit media industry, responding to the ever-changing challenges in the field of mass transit media, and building a new ecosystem of digital mass transit media marketing.

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