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好视立眼镜是一家专门致力于渐进多焦点眼镜技术开发、制造与销售的高科技民营企业。总部位于国家863信息安全基地——上海张江高科园区，与37家世界500强企业并肩共处科研高地。2007年公司引进法国最先进的智能变焦技术，突破性地将这一技术应用于青少年近视眼镜研发中，好视立眼镜成功研制的智能变焦近视复原镜，成为广大青少年防治近视最安全、有效的方式，并顺利推向市场。

一位资深眼镜人士调侃：现在流行什么?好视立眼镜商标抄袭、产品抄袭、包装抄袭、广告抄袭;现在流行抄袭风，奉行拿来主义。所谓寻找商机，就是寻找伤害他人权益的机会。

属于时尚产品，经常是一类产品风行一时后立即被新一代的产品所取代，好视立眼镜产品的生命周期很短。也就是说，抄袭不可取，模仿能够出产品，但产品只能处于市场的低端，对于客户价值不高，企业自身的利润也低，而且客户价值和企业自身的利润会迅速在市场竞争中消失。因此，好视立眼镜要为客户创造更多的价值就必须由模仿创新走向自主创新。

由于模仿创新既没有自有知识产权，技术含量又普遍不高，因此在模仿别人的同时，也在被别人模仿。好视立眼镜模仿创新所带来的经济效益是来也匆匆，去也匆匆，谁模仿早谁就获益多。

参加展会本来是眼镜企业展示自己的大好机会，但很多企业却把自己的最新、最好的产品藏起来，好视立眼镜只有在确认是真正的客户时才拿出来，因为眼镜的制造技术已很成熟，简单的创新很容易被模仿。也正因如此，好视立眼镜展会上摆在最外面的光鲜亮丽的产品未必是最新产品，而最好、最新的产品往往在密室里。

好视立眼镜与时俱进，敢为人先。眼镜企业不仅要技术创新，还要机制创新、制度创新、管理创新、营销创新、文化创新。

Hercules glasses is a high-tech private enterprise dedicated to the progressive development, manufacturing and sales of multi focus glasses technology. Headquartered in Zhangjiang hi tech park, Shanghai, the 863 information security base of China, it co-exists with 37 top 500 enterprises in the world. In 2007, the company introduced the most advanced intelligent zoom technology in France, which has been applied to the research and development of juvenile myopia glasses. The intelligent zoom myopia recovery mirror successfully developed by Hercules glasses has become the safest and effective way for the majority of teenagers to prevent myopia, and has been successfully put into the market. A senior spectacle personage joked: what's popular now? The trademark plagiarism, product plagiarism, packaging plagiarism and advertisement plagiarism of haoshili glasses; the plagiarism is popular now, and it adheres to the principle of taking. The so-called business opportunity is to look for opportunities that harm the rights and interests of others. It belongs to fashion products, which are often replaced by a new generation of products immediately after they become popular. The life cycle of Hercules glasses is very short. That is to say, plagiarism is not advisable, and imitation can produce products, but the products can only be at the low end of the market. For customers, the value is not high, and the profits of the enterprise itself are also low, and the customer value and the profits of the enterprise itself will quickly disappear in the market competition. Therefore, if we want to create more value for our customers, we must move from imitation innovation to independent innovation. Because imitation innovation has neither its own intellectual property rights nor high technology content, it is imitated by others at the same time. The economic benefits brought by the imitation and innovation of good vision glasses are in a hurry to come and go, and those who imitate early will benefit a lot. Participating in the exhibition was originally a great opportunity for the glasses enterprises to show themselves, but many enterprises hide their latest and best products. The best vision glasses can only be taken out when they are confirmed to be real customers, because the manufacturing technology of glasses is very mature, and simple innovation is easy to be imitated. Because of this, the most beautiful products on the exhibition are not necessarily the latest products, but the best and latest products are often in the secret room. Good vision glasses keep pace with the times and dare to be the first. Spectacle enterprises need not only technological innovation, but also mechanism innovation, system innovation, management innovation, marketing innovation and cultural innovation.

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