Tide汰渍品牌怎么样 申请店铺

我要投票 Tide汰渍在洗衣粉行业中的票数:436 更新时间:2025-04-27
Tide汰渍是哪个国家的品牌?「Tide汰渍」是宝洁(中国)有限公司旗下著名品牌。该品牌发源于美国,由创始人马睿思 (Matthew Stuart Price)在1993-10-08期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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Tide汰渍怎么样

诞生于1946年美国,宝洁公司旗下著名洗涤品牌,1995年进入中国,以推出日常洗涤去污除菌系列洗衣粉而畅销中国市场


汰渍是全球日化宝洁公司旗下知名洗涤品牌,于1946年诞生于美国。由于汰渍的诞生,结束了人类历史上长达2000余年的皂洗时代,把人类从繁重的洗衣工作中解放出来,为机洗时代的到来提供了条件,素有“洗衣世界的奇迹”的盛名。

立足本地市场,缔造品牌价值。1995年汰渍进入中国,开始其策略性的发展。十几年来汰渍不断推陈出新,向中国消费者提供高效的洗涤产品,提高了人们的生活质量。从2002年至2007年,汰渍先后在中国市场上推出三重功效洗衣粉系列、汰渍净白去渍洗衣粉系列、汰渍360度全能洗衣粉及最近上市的含舒肤佳皂粒的汰渍洗衣粉。汰渍产品大家庭中还包含汰渍洗衣皂,以满足消费者的广泛需求。

提速研发力量,坚持品牌创新。秉承亲近消费者、勇于创新的品牌精神,汰渍一直把以消费者为核心的研发放在业务发展的首位。宝洁北京技术中心拥有逾百位专攻洗涤技术的博士和硕士研究员,他们与宝洁在全球其它地区的17个技术中心密切协作,并通过与中国及世界的高等学府、研究机构及一些原材料生产商在洗涤高新技术方面的项目研究合作,建立对原材料及织物组织的充分了解,以更广泛地应用于洗涤技术的开发。初入中国市场,汰渍用了相当长的时间进行市场研究。为了掌握中国的水质、家庭生活条件和洗涤条件,宝洁洗涤技术的研究人员有时花上数月与普通百姓家庭住在一起,观察他们真实的生活与洗涤需求。在中国,汰渍平均每14个月就推出一项产品创新或升级。而每种新品的研发都必须进行大量的消费者使用测试,因此参与测试的消费者数以千计,试用过程中所清洗的衣服通常都超过20万件。即使是实验室研究,其使用的衣物也是从消费者家中收集的穿过的衣物。研发团队利用实验设备分析污渍的组成,同时模拟消费者家中的实际洗涤条件进行研究测试。每年用于实验室测试的衬衫及袜子均多达10,000件。 正是这样深入严谨的研究,保证了汰渍推出的每一款产品都具有优良品质。

汰渍品牌在全球已拥有超过60年的历史。60多年风雨,汰渍将继续为改善人们生活,提供温暖洁净的生活品质而不断努力。


It was born in 1946 in the United States, a famous washing brand of P & G company. It entered China in 1995 to launch a series of washing powders for daily cleaning, decontamination and sterilization, which are popular in the Chinese market. Tide is a well-known washing brand of P & G company in the world. It was born in the United States in 1946. Because of the birth of tide, it ended the soap washing era which lasted for more than 2000 years in human history, liberated human beings from the heavy washing work, and provided conditions for the arrival of the machine washing era, known as the "miracle of the washing world". Based on the local market, create brand value. Tide entered China in 1995 and began its strategic development. For more than ten years, tide has been pushing through the old and bringing forth the new, providing Chinese consumers with efficient washing products and improving people's quality of life. From 2002 to 2007, tide successively launched triple effect washing powder series, tide white detergent series, tide 360 degree all-around washing powder and recently launched tide washing powder containing Shufujia soap in the Chinese market. Tide washing soap is also included in the tide products family to meet the broad needs of consumers. Speed up R & D and adhere to brand innovation. Adhering to the brand spirit of being close to consumers and being brave in innovation, tide has always put consumer centered R & D in the first place of business development. P & G Beijing Technology Center has more than 100 Ph.D. and master's researchers specializing in washing technology. They work closely with P & G's 17 technology centers in other regions of the world, and establish a full understanding of raw materials and fabric organization through project research cooperation with Chinese and world universities, research institutions and some raw material manufacturers in washing high-tech More widely used in the development of washing technology. It took a long time for tide to study the market when it first entered the Chinese market. In order to master China's water quality, family living conditions and washing conditions, P & G washing technology researchers sometimes spend months living with ordinary families to observe their real life and washing needs. In China, tide launches an innovation or upgrade every 14 months on average. The R & D of each new product has to carry out a large number of consumer use tests, so thousands of consumers participate in the tests, and the number of clothes washed in the trial process is usually more than 200000. Even in laboratory research, the clothes they use are the clothes they wear collected from consumers' homes. The R & D team used experimental equipment to analyze the composition of stains, and simulated the actual washing conditions of consumers' homes for research and testing. Each year up to 10000 shirts and socks are used for laboratory testing. It is such in-depth and rigorous research that ensures that every product launched by tide has excellent quality. Tide brand has a history of more than 60 years in the world. For more than 60 years, tide will continue to work hard to improve people's lives and provide warm and clean quality of life.

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本页详细列出关于Tide汰渍的品牌信息,含品牌所属公司介绍,Tide汰渍所处行业的品牌地位及优势。
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