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It was born in 1946 in the United States, a famous washing brand of P & G company. It entered China in 1995 to launch a series of washing powders for daily cleaning, decontamination and sterilization, which are popular in the Chinese market. Tide is a well-known washing brand of P & G company in the world. It was born in the United States in 1946. Because of the birth of tide, it ended the soap washing era which lasted for more than 2000 years in human history, liberated human beings from the heavy washing work, and provided conditions for the arrival of the machine washing era, known as the "miracle of the washing world". Based on the local market, create brand value. Tide entered China in 1995 and began its strategic development. For more than ten years, tide has been pushing through the old and bringing forth the new, providing Chinese consumers with efficient washing products and improving people's quality of life. From 2002 to 2007, tide successively launched triple effect washing powder series, tide white detergent series, tide 360 degree all-around washing powder and recently launched tide washing powder containing Shufujia soap in the Chinese market. Tide washing soap is also included in the tide products family to meet the broad needs of consumers. Speed up R & D and adhere to brand innovation. Adhering to the brand spirit of being close to consumers and being brave in innovation, tide has always put consumer centered R & D in the first place of business development. P & G Beijing Technology Center has more than 100 Ph.D. and master's researchers specializing in washing technology. They work closely with P & G's 17 technology centers in other regions of the world, and establish a full understanding of raw materials and fabric organization through project research cooperation with Chinese and world universities, research institutions and some raw material manufacturers in washing high-tech More widely used in the development of washing technology. It took a long time for tide to study the market when it first entered the Chinese market. In order to master China's water quality, family living conditions and washing conditions, P & G washing technology researchers sometimes spend months living with ordinary families to observe their real life and washing needs. In China, tide launches an innovation or upgrade every 14 months on average. The R & D of each new product has to carry out a large number of consumer use tests, so thousands of consumers participate in the tests, and the number of clothes washed in the trial process is usually more than 200000. Even in laboratory research, the clothes they use are the clothes they wear collected from consumers' homes. The R & D team used experimental equipment to analyze the composition of stains, and simulated the actual washing conditions of consumers' homes for research and testing. Each year up to 10000 shirts and socks are used for laboratory testing. It is such in-depth and rigorous research that ensures that every product launched by tide has excellent quality. Tide brand has a history of more than 60 years in the world. For more than 60 years, tide will continue to work hard to improve people's lives and provide warm and clean quality of life.

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