Marks&Spencer马莎品牌怎么样 申请店铺

马莎百货因售卖高质量的流行服饰，广受赞誉的食品以及款式新颖的家居用品而被全球人们所熟知和喜爱。

马莎诞生于一个世纪以前，目前作为英国知名零售商之一，在45个国家拥有1000多家店铺。我们深知质量，价值，服务，创新以及信誉的重要性，因此我们在我们做的每一件事上力图体现这些价值。通过不断的创新，我们创造自己的产品同时为全球顾客量身定制愉快的购物体验。

玛莎百货（Marks&Spencer）最初是1884年的一家“一元便利”店，直到1915年才发展成一家连锁零售店。在英国玛莎百货（Marks&Spencer）成立的几十年间，它迅速成长壮大，连锁商店已经扩展到世界各地。20世纪90年代，“关系经营”在西方兴起，作为已经成功运用“关系经营”的企业，英国玛莎百货（Marks&Spencer）成为研究的焦点。

英国玛莎百货（Marks&Spencer）拥有“玛莎”等自有品牌和众多子品牌；集团目前拥有7.5万多名员工，在英国开设有600多家门店，在全球40个地区设有275家分店。

英国玛莎百货（Marks&Spencer）所有的货品不是由英国玛莎百货（Marks&Spencer）自己设计的就是与制造商一起设计的，然后将设计好的产品交给制造商，制造商按英国玛莎百货（Marks&Spencer）提供的规格严密地进行生产，确保产品具有高级而稳定的品质。英国玛莎百货（Marks&Spencer）有大量技术人员与制造商紧密合作，在选料、技术、品质控制、生产工艺等方面进行合作与监督。基于这种理念，英国玛莎百货（Marks&Spencer）在同业中，越过了批发商这一环节，大大降低了成本，同时，与制造商的密切合作，加上英国玛莎百货（Marks&Spencer）的市场调查与产品设计，最大程度地满足消费者的需求，实现了“为目标顾客提供其有能力购买的高品质商品”这一目标。这种服务实现了从传统的消极被动的服务到主动积极服务的转变，首先冲破了百货零售业的传统，创新的经营理念使其在百货连锁同行中独具特色。

英国玛莎百货（Marks&Spencer）把“关系经营”作为一项系统工程，全方位构建：以企业与顾客的长期稳定关系为目标，以企业与供应商的合作关系为保证，以企业与员工的良好关系为支持，营造合作的氛围，共同发展。重视员工与顾客是企业界早已认同的观点，但是供应商的作用被长期忽视，甚至有的企业认为自己是供应商的“上帝”而百般刁难。英国玛莎百货（Marks&Spencer）则不同，认为企业应与供应商“同谋共事”。

与供应商的关系是建立在诚信基础之上，英国玛莎百货（Marks&Spencer）鼎力协助建德公司的事例正反映了公司真诚的一面。建德公司原是一家面包店，伊迪芙及其妹妹露芙接管后改为生产罩衫，成为英国玛莎百货（Marks&Spencer）的供应商。30多年后，伊迪芙离开人世，露芙也卧床不起，而露芙年仅16岁的儿子又无力撑起家业。一般的企业是考虑换一家供应商，但是英国玛莎百货（Marks&Spencer）觉得应该帮助曾经共同发展的合作者，答应露芙帮助她的儿子处理业务。英国玛莎百货（Marks&Spencer）先是派出自己的货品经理帮助管理，其后又贷款12万英镑参股建德公司。在英国玛莎百货（Marks&Spencer）的真诚协助下，建德公司不但没有倒闭，还成了一家拥有20个工厂的跨国企业。

英国玛莎百货（Marks&Spencer）在2008年下半年进入中国上海的南京西路，开设第一家百货公司。

M & S is known and loved by people all over the world for selling high-quality popular clothing, widely praised food and fashionable household products. Martha was born a century ago. As one of the famous retailers in the UK, it has more than 1000 stores in 45 countries. We know the importance of quality, value, service, innovation and reputation, so we try to embody these values in everything we do. Through continuous innovation, we create our own products and customize the happy shopping experience for customers all over the world. Marks & Spencer was originally a "one yuan convenience" store in 1884, and it didn't develop into a chain retail store until 1915. In the decades since Marks & Spencer was founded, it has grown rapidly and chain stores have expanded to all over the world. In the 1990s, "relationship management" rose in the West. As an enterprise that has successfully used "relationship management", Marks & Spencer has become the focus of research. Marks & Spencer has its own brands such as "M & S" and many sub brands. The group currently has more than 75000 employees, more than 600 stores in the UK and 275 stores in 40 regions around the world. All products of Marks & Spencer are either designed by Marks & Spencer itself or designed together with the manufacturer, and then the designed products are handed over to the manufacturer. The manufacturer strictly produces the products according to the specifications provided by Marks & Spencer to ensure that the products have high and stable quality. Marks & Spencer has a large number of technicians working closely with manufacturers to cooperate and supervise in material selection, technology, quality control, production process, etc. Based on this concept, Marks & Spencer has crossed the link of wholesalers in the industry and greatly reduced the cost. At the same time, it has worked closely with manufacturers, together with Marks & Spencer; Spencer's market research and product design, to meet the needs of consumers to the greatest extent, has achieved the goal of "providing target customers with high-quality goods that they have the ability to buy". This kind of service has realized the transformation from the traditional passive service to the active service. Firstly, it breaks through the tradition of the department store retail industry. Marks & Spencer regards "relationship management" as a systematic project and constructs it in an all-round way: Taking the long-term stable relationship between enterprises and customers as the goal, the cooperative relationship between enterprises and suppliers as the guarantee, and the good relationship between enterprises and employees as the support to create a cooperative atmosphere and develop together. Paying attention to employees and customers has long been a recognized point of view, but the role of suppliers has been ignored for a long time, and even some enterprises think that they are the "God" of suppliers and make difficulties. Marks & Spencer, on the other hand, believes that companies should "work in collusion" with suppliers. The relationship with suppliers is based on good faith, which is reflected in the case of Marks & Spencer's great efforts to help Jiande. Jiande company used to be a bakery. After taking over, ediff and her sister, ruff, changed to make blouses and became a supplier of Marks & Spencer. More than 30 years later, Edie died, and RUF was bedridden. RUF's 16-year-old son was unable to support her family. The average business is looking for a different supplier, but Marks & Spencer thinks it's time to help a co-operative who once worked together, promising ruff to help her son with his business. Marks & Spencer first sent its own product manager to help manage it, and then borrowed £ 120000 to join Jiande. With the sincere assistance of Marks & Spencer, Jiande has not only not closed down, but also become a multinational enterprise with 20 factories. Marks & Spencer opened its first department store on Nanjing West Road in Shanghai in the second half of 2008.

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