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Founded in 2013, Chengdu professional hairdressing chain brand is established in 2013. It does not promote, value technology and service, takes cost performance as the brand positioning, provides private customized style hairdressing services to Sichuan and Chaoren. From the perspective of "no marketing, heavy technology, heavy service", to the brand competition strategy with "cost performance" positioning as differentiation, it has gone through the survival stage and development stage of brand start-up respectively. Up to now, it has 9 hairdressing chains. In 2014, Sichuan and Chaozhou people formally settled in the shopping center from block stores, relying on the mall to establish brand potential. From 2015 to 2016, Sichuan and Chaozhou people spent two years to settle down. First, they determined the brand positioning focusing on cost performance, and second, they explored a set of methodology to create high cost performance. In 2017, with a clearer positioning and methodology, Sichuan and Chaoren quickly opened 5 stores, all of which are shopping malls. In 2018, Chuanhe Chaoren plans to open another 5 stores, one of which has been completed.

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