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Blue Nile 公司建立于一个独特的理念：选购订婚戒指并不需要很复杂。有关钻石的知识也可简单易懂。作出正确选择并非难事。这种独特作风和声誉吸引了各家出版物的注意，包括 The New York Times、Forbes 及 Money。
Blue Nile 是一家在纳斯达克上市的公众上市公司，其符号为 NILE。
在 Blue Nile，您可以找到由独立钻石分级化验室评估的优质钻石。您可以创制自己的首饰：您只需选择合适的钻石，公司就可把它镶嵌在您喜爱的耳环、吊坠或戒指设计中。所有订单均可享有免费运送，因此您可以放心自己作出了正确的決定。
发展历程
1998年底，斯坦福大学的MBA、从事商业咨询工作的马克.瓦登(Mark Vadon)打算给未婚妻买一枚订婚戒指。穿着T恤短裤的他走进了旧金山的一家豪华珠宝店，结果却受到了店员的怠慢与轻视，这让瓦登很窝火。回到家里，他上网搜索了很多关于钻石的资料，最后在一家网店上买到了之前看中的一款戒指，价格只有珠宝店的一半。瓦登决定开创一个新的购物模式：一个融合了传统购物元素，同时又融入了简便，高质，专业，高价值的购物体验。这就是Blue Nile。
2001年，Blue Nile净营收就超过4800万美金，2003年总营收超过1.2亿美金，2004年即登陆纳斯达克。财报显示，Blue Nile在2010财年实现3.329亿美金的净营收。根据google财经的数据，Blue Nile如今的市值为7.23亿美金。
如今，在Blue Nile执行官维杰.图瓦（Vijay Talwar)的领导下，Blue Nile通过提供高品质的奢华珠宝，已吸引了大量的来自包括加拿大，欧洲和整个亚太地区的顾客群体。
Bluenile is built on a unique philosophy: it doesn't need to be complicated to buy engagement rings. Knowledge about diamonds is also easy to understand. It is not difficult to make the right choice. This unique style and reputation has attracted the attention of various publications, including the New York Times, Forbes and money. Bluenile is a publicly listed company listed on NASDAQ with the symbol Nile. At bluenile, you can find quality diamonds that are evaluated by an independent diamond grading laboratory. You can create your own jewelry: just choose the right diamond, and the company can embed it in your favorite earrings, pendants or ring designs. All orders are free to ship, so you can rest assured that you have made the right decision. At the end of 1998, mark Vadon, an MBA at Stanford University and a business consultant, decided to buy an engagement ring for his fiancee. Wearing T-shirts and shorts, he walked into a luxury jewelry store in San Francisco, only to be slighted and despised by the staff, which made Walden very angry. Back home, he searched a lot of information about diamonds on the Internet. At last, he bought a ring that he had been interested in in in an online store. The price was only half of that of a jewelry store. Walden decided to create a new shopping model: a combination of traditional shopping elements, but also into a simple, high-quality, professional, high-value shopping experience. This is bluenile. In 2001, Blue Nile's net revenue exceeded 48 million US dollars, and in 2003, its total revenue exceeded 120 million US dollars. In 2004, Blue Nile landed on NASDAQ. Blue Nile achieved a net revenue of $332.9 million in fiscal 2010, according to the financial report. According to Google Finance, bluenile is now worth $723 million. Now, under the leadership of Vijay Talwar, bluenile's executive officer, bluenile has attracted a large number of customers from Canada, Europe and the whole Asia Pacific region by providing high-quality luxury jewelry.
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