Honda本田品牌怎么样 申请店铺

本田株式会社（ホンだ会社）是世界上最大的摩托车生产厂家，汽车产量和规模也名列世界十大汽车厂家之列。1948年创立，创始人是传奇式人物本田宗一郎。公司总部在东京，雇员总数达18万人左右。现在，本田公司已是一个跨国汽车、摩托车生产销售集团。它的产品除汽车摩托车外，还有发电机、农机等动力机械产品。

本田标识

“H”是“本田”汽车和“本田”摩托车的图形商标，是“本田”日文拼音“HONDA”的第一个大写字母。本田汽车商标中的字母“HM”是“HONDAMOTOR”的缩写，在这两个字母上有鹰的翅膀，象征着“飞跃的本田的技术和本田公司前途无量”。“人和车，车和环境的协调一致”是本田公司的发展方向；动感、豪华、流畅是本田公司的一贯风格；设计动力澎湃、低耗油、低公害的发动机是本田公司的技术目标；靠先进而实用的设计、卓越的制造质量和相对低廉的价格，吸引更多顾客是本田公司的宗旨。“H”商标，这个世界著名商标，是本田公司立业之本，是本田公司成功之魂。

本田公司发展历程

通过提供各种商品提供“喜悦”

作为世界发动机的先驱公司无时无刻不在关注人类的生活。

从制造自行车辅助发动机开始起步的HONDA，现在不仅在汽车、摩托车这种现代化交通工具领域，而且在通用产品这个涉及各种产业和娱乐业的领域里，不断地开拓着事业。

所有这些商品都是以发动机为动力的，无论在技术力量上还是在生产规模上HONDA都已经成长为领先世界的一流企业。

创业以来，作为制造业的企业，始终珍惜渗透在商品和商品成长过程中的思想。而且尊重创造，非常重视创造植根于社会需求的商品概念。

支撑事业活动的基础，不是别的，恰是向人们提供喜悦的理念。作为领导世界观的发动机制造厂家，通过经常开发领先时代的商品，不断创造新的喜悦。

HONDA伴随人、社会、地球一道不断进化

从公司创业的50年前开始发展至今，HONDA总是怀着“向世界用户提供喜悦”的企业理念，竭尽全力以合理的价格提供高质量的商品，而且现在一方面从事着满足用户需要的产品制造，一方面HONDA一直把地球环境保护和交通安全以及有利于社会的产品，技术和服务的事视为重要课题。

向这些重要的课题挑战正是创造新的未来的道路，HONDA发挥特有的挑战精神，开始种种努力。朝着下一个50年，通过提供最适合人和地球并且具有HONDA特色的商品和服务，提供“喜悦”，我们HONDA将继续不断进化发展。

与国际水平接轨的当地化

世界的本田作为当地企业是怎样去做的呢？

本田根据“哪里有需求，就在哪里生产”的基本方针，积极推进现代化体制，通过各地区人们之手开发、生产、销售适应各地区顾客需求的产品（包括中国在内的世界各地建有92处生产基地，在海内外建有的13家研究开发机构）。

作为推进当地化的国际企业，不单单意味着入乡随俗地融入当地的风土、文化，而且还意识着与世界各地的人们共同拥有同一个“理想”和“观念”，共享所有的经营资源，同时开展各项活动。

安全

为了实现舒适而愉快的移动社会，本着“尊重人的精神”的基本理念，HONDA把安全作为产品制造的最大主题。依靠HONDA独特的“预防事故的安全技术”和“保护乘客的安全技术”，HONDA在车辆的批量生产上采用了日本首创的汽车防抱死制动系统、世界首创的汽车转向操作系统、日本首创的SRS安全气囊系统、世界首创的FF车牵引控制系统以及具备世界首创“摇晃驾驶检测功能”的HONDA导航系统等，率先把HONDA独创的提高车辆安全性的技术采纳到销往市场的汽车之中。同时，在两轮摩托车方面，还把包括防抱死制动系统在内的新制动系统的装备范围扩大到轻便踏板摩托车上。作为始终如一追求安全的先锋，HONDA积极从事着商品的研究开发。HONDA以“传递安全”为口号，从1970年起开展了安全驾驶普及活动，根据在日本国内积累的经验，在世界各地设置了22个交通教育中心，开设摩托车安全驾驶讲习班，并进行当地交通巡警队的驾驶训练等。并以泰国、新加坡、澳大利亚等国为中心，在世界35个国家和地区积极开展着结合当地情况的安全驾驶普及活动。

挑战精神

HONDA向赛车运动展开挑战的历史是从宣布参加1954年英国马恩岛TT车赛时开始的。诞生仅6年的小小的摩托车厂家决定向世界挑战，这在当时是超乎寻常的。自从参加TT车赛以来，HONDA相继参加了F2、F1等世界最高水平的汽车大赛。作为时刻保持挑战精神的制造厂家，HONDA在极限状况下不断磨练自己的技术，精益求精。

环境

HONDA衷心希望把美丽的地球环境留给下一代，为此，HONDA把保护地球环境作为最重要课题之一。

这些活动的历史可以追溯到1972年，HONDA的低公害发动机CVCC在世界上率先通过了当时被称为世界上最严格的美国尾气排放法规——“马斯基法”。其后，HONDA的低公害发动机技术一直处于世界领先地位。1995年，HONDA的汽油车在世界上率先达到了零污染，在那之后的ZLEV发动机技术的开发，显示了HONDA高度的技术力量。在低油耗技术方面，在CIVIC轿车上安装了“三级VTEC发动机”和无极变速装置“HONDA式无极变速装置”，高水平地同时实现了高功率和低油耗。

排气对策和制造装有低公害发动机的汽车是HONDA的工程师们“向极限发起的挑战”。HONDA彻底追求汽油发动机的尾气净化。同时，还通过各种方法积极地研究开发瞄准下一时代的电动汽车、天然气汽车等可以发挥各自特长的代用能源汽车，并将研究成果积存下来。这些“优先考虑地球环境、尾气清洁的汽车”就是“HONDA环保汽车”。

最近，HONDA的比利时工厂、滨松制造所、通用动力产品工厂、枥木制造所已获得了环境管理系方面的国际标准——“ISO14001”认证。

Honda Co., Ltd. (Feifei) is the largest motorcycle manufacturer in the world, and its automobile production and scale are also among the top ten automobile manufacturers in the world. Founded in 1948, the founder is a legendary figure, Koichiro Honda. The company is headquartered in Tokyo and employs about 180000 people. Now, Honda is a multinational automobile and motorcycle production and sales group. Its products are not only automobiles and motorcycles, but also power machinery products such as generators and agricultural machinery. Honda logo "H" is a graphic trademark of "Honda" automobile and "Honda" motorcycle. It is the first capital letter of "Honda" Japanese pinyin "Honda". The letter "HM" in Honda's trademark is the abbreviation of "Honda Motor". On these two letters, there are eagle wings, symbolizing "the leaping technology of Honda and the promising future of Honda". "Harmony between human and vehicle, vehicle and environment" is the development direction of Honda company; dynamic, luxurious and smooth is the consistent style of Honda company; design the engine with surging power, low fuel consumption and low pollution is the technical goal of Honda company; relying on advanced and practical design, Zhuoyue manufacturing quality and relatively low price, attracting more customers is the tenet of Honda company. "H" trademark, a world famous trademark, is the foundation of Honda's establishment and the soul of its success. Honda's development process provides "joy" by providing all kinds of goods. As the pioneer company of the world engine, Honda always pays attention to human life. Honda, which started from the manufacture of bicycle auxiliary engine, is now developing its business not only in the field of modern vehicles such as automobiles and motorcycles, but also in the field of general products involving various industries and entertainment industries. All these products are driven by engines, and Honda has grown into a world-class leading enterprise in terms of technical strength and production scale. Since its establishment, as a manufacturing enterprise, it has always cherished the idea of infiltrating in the process of commodity and commodity growth. In addition, we respect creation and attach great importance to the concept of creating commodities rooted in social needs. The foundation of supporting business activities is nothing else but the idea of providing people with joy. As an engine manufacturer leading the world outlook, it constantly creates new joy by constantly developing products of the leading era. With the continuous evolution of people, society and the earth, Honda has been developing since 50 years ago when the company started its business. Since then, Honda has always been carrying out the corporate philosophy of "providing joy to the world's users" and making every effort to provide high-quality goods at a reasonable price. Now, on the one hand, it is engaged in the production of products that meet the needs of users. On the other hand, Honda has always protected the earth's environment and traffic safety And products, technologies and services that are beneficial to society are considered as important topics. The challenge to these important topics is to create a new way for the future. Honda has developed its unique spirit of challenge and started various efforts. In the next 50 years, we will continue to evolve through the provision of goods and services that are most suitable for people and the earth and have the characteristics of Honda and the provision of "joy". How does Honda, a local company in the world, do as a local enterprise in line with international standards? According to the basic policy of "where there is demand, where it is produced", Honda actively promotes the modernization system, develops, produces and sells products that meet the needs of customers in all regions by the hands of people in all regions (92 production bases have been established around the world, including China, and 13 research and development institutions have been established at home and abroad). As an international enterprise to promote localization, it not only means to integrate into local customs and culture, but also means to share all business resources and activities with people all over the world. Security in order to achieve a comfortable and happy mobile society, in line with the basic concept of "respect for human spirit", Honda regards security as the biggest theme of product manufacturing. Relying on Honda's unique "safety technology for accident prevention" and "safety technology for passenger protection", Honda has adopted the anti lock braking system, the steering system, the srs airbag system, the FF traction control system and the "shaking driving test" function, which is the first in the world, first in Japan, in the mass production of vehicles ”The Honda navigation system, etc., took the lead in adopting Honda's original technology to improve vehicle safety into the cars sold in the market. At the same time, in terms of two wheeled motorcycles, the equipment scope of new braking system including anti lock braking system is extended to mopeds. As a pioneer who always pursues safety, Honda is actively engaged in the research and development of commodities. With the slogan of "delivering safety", Honda has carried out the popularization of safe driving since 1970. According to the experience accumulated in Japan, 22 traffic education centers have been set up around the world, motorcycle safety driving workshops have been held, and driving training has been carried out for local traffic patrol teams. Taking Thailand, Singapore, Australia and other countries as the center, we have actively carried out the popularization activities of safe driving in 35 countries and regions around the world. The history of Honda's challenge to motorsport began when it announced its participation in the 1954 Isle of man TT race. Only six years after its birth, the small motorcycle manufacturer decided to challenge the world, which was extraordinary at that time. Since participating in TT car race, Honda has successively participated in F2, F1 and other world's highest level car races. As a manufacturer who always keeps the spirit of challenge, Honda constantly hones its technology and strives for perfection in the extreme situation. Environmental Honda sincerely hopes to leave the beautiful earth environment to the next generation. Therefore, Honda regards the protection of the earth environment as one of the most important topics. The history of these activities can be traced back to 1972, when Honda's low pollution engine CVCC took the lead in the world in passing what was then known as the most stringent U.S. exhaust emission regulation - "masky law". Since then, Honda's low pollution engine technology has been in the leading position in the world. In 1995, Honda's gasoline vehicle took the lead in the world to achieve zero pollution. After that, the development of zlev engine technology showed Honda's high technical strength. In terms of low fuel consumption technology, "three-stage VTEC engine" and "Honda type stepless transmission" are installed on civic car, realizing high power and low fuel consumption at the same time at a high level. Exhaust countermeasures and the manufacture of cars with low pollution engines are "challenges to the limits" for Honda engineers. Honda pursues exhaust gas purification of gasoline engine thoroughly. At the same time, we also actively research and develop alternative energy vehicles aiming at the next era, such as electric vehicles and natural gas vehicles, which can give full play to their own advantages, and accumulate the research results. These "vehicles that give priority to the earth environment and clean exhaust" are "Honda environmental protection vehicles". Recently, Honda's Belgian factory, Binsong Manufacturing Institute, general power product factory and Tochigi Manufacturing Institute have obtained the international standard of environmental management department - "ISO14001" certification.

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