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广州珠江钢琴集团股份有限公司（以下简称“珠江钢琴集团”），成立于1956年，是一家集钢琴、数码乐器、音乐教育、文化传媒协同发展的综合乐器文化企业，是实现A股整体上市的乐器文化集团，具有国际专业水平的产品创新能力和全球规模较大的钢琴产销能力，已形成三个业务板块、四个产业基地的国际化运营格局，形成了实质的跨国运营企业、多元业务联动发展的综合乐器文化平台。

旗下拥有恺撒堡公司、京珠公司、德华公司、舒密尔公司四大钢琴制造产业基地，营销和服务网络覆盖全球100多个国家和地区，其中国内营销服务以广州、北京为中心，形成销售网点300多个，服务网点200多个；国际以亚洲、欧美为核心，形成销售服务网点200多个；钢琴年产销量超过14万架，已累计产销钢琴超过220万架；国内市场占有率达35%以上，全球市场率达25%以上。

旗下专注于数码乐器制造的艾茉森公司始建于2008年，至今已研发出Amason、Pearlriver avec KORG、 Harpsichord等数码品牌，产品线覆盖数码钢琴、智能数码钢琴、MIDI键盘、电子鼓、电吉他、电吉他贝司音箱、数码钢琴集体课音乐教室、6+1儿童启蒙数字音乐教室、音乐教学系统、高级电子琴、效果器等；近年来持续保持了较快的发展速度，产品产销量突破4万架。

音乐教育与文化传媒产业协调发展

2014年以来，珠江钢琴集团设立文化教育投资公司，成立文化教育产业基金，将音乐教育作为主要发展业务进行培育，结合智能乐器和智能教学APP模块的发展，改变传统艺术教育发展模式，推进珠江钢琴品牌艺术教育体系走向全国。通过全国艺术教育中心建设项目，推进珠江钢琴艺术教室、珠江钢琴超级合伙人等一系列艺术教育品牌活动，实现艺术培训实体的区域性和社区化布局。珠江钢琴艺术中心直营系统包括北京艺术之家，广州、福州旗舰店，天河南、芳村等社区店已正式开业，成为珠江钢琴艺术教育战略的线下实验基地和服务中心；至今珠江钢琴艺术教育加盟商已近600家，覆盖30个省份，4个国家和地区。并通过控股珠广传媒公司和八斗米公司，积极开拓影视传媒业务和推进文化产业创业园区建设，增加营业收入和利润，实现集团发展的多元化，促进集团由乐器制造业向文化产业转型。

自主创新促升级

创建了以国际化管理、创新人才团队和创新机制为支撑的创新体系，是具备完成从初始木材处理、材料分析、声学分析到钢琴总装全过程的研究、测试、试验、试制能力的企业之一；是钢琴产品及零部件的国家和行业标准、钢琴制造技能标准和培训教材的制定和审查单位。至今已拥有技术专利142项，其中发明专利36项，企业技术秘密328项。

产业融合创钢琴+时代

珠江钢琴集团积极探索互联网时代的智能营销、智能制造，成立了专注于电商业务的子公司音乐制品公司，设立了直营的天猫、京东线上品牌旗舰店、淘宝品牌店，采用O2O、B2C等模式，通过互联网实现终端消费者的私人定制，受到广大消费者关注，增长趋势良好。融合互联网+乐器制造，探索在声学钢琴上加载智能功能，与埃诺教育合作研发了智能声学钢琴，实现了教师与学生的远程互动，满足了互联网时代人们对乐器在线学习的需求；联手互联网公司共同研发智慧钢琴，打造出高科技钢琴产品，在传统声学钢琴上实现人机互动电子谱、实时评分、真人示范视频等数字化在线教育功能，共同开发钢琴产品增量消费市场。2016年9月1日，集团与阿里云达成战略合作，携手广证珠江壹号、广东惠尔云网络科技等共同打造大型互联网乐器服务平台—91琴趣网乐器云服务平台，聚焦钢琴后服务存量市场，倾力打造“云上钢琴服务”的生态系统，构建公司“制造-租售-服务-教育”的产业链闭环。91琴趣旗下“91琴趣”与“91调律”两个平台已正式上线，2017年9月，91琴趣发布人工智能音乐教育互联网产品——“钢琴云学堂”。

Guangzhou Pearl River Piano Group Co., Ltd. (hereinafter referred to as "Pearl River Piano Group"), founded in 1956, is a comprehensive musical instrument culture enterprise that integrates the coordinated development of piano, digital musical instruments, music education and cultural media. It is an instrument culture group that realizes the overall listing of a shares. It has the product innovation ability of international professional level and the piano production and marketing ability of a large scale in the world It has formed an international operation pattern of three business sectors and four industrial bases, and formed a comprehensive musical instrument culture platform of substantive transnational operation enterprises and multi business linkage development. It has four major piano manufacturing industrial bases, namely Caesar Castle company, Jingzhu company, Dehua company and shumil company. Its marketing and service network covers more than 100 countries and regions around the world, including more than 300 sales outlets and 200 service outlets with Guangzhou and Beijing as the center of domestic marketing services, and more than 200 sales and service outlets with Asia and Europe and America as the core internationally; The annual production and sales of piano are over 140000, and the cumulative production and sales of piano are over 2.2 million; the domestic market share is over 35%, and the global market share is over 25%. Emerson company, which focuses on digital instrument manufacturing, was founded in 2008, and has developed and issued digital brands such as Amason, pearlriveraveckorg and harpsichord. Its product lines cover digital piano, intelligent digital piano, MIDI keyboard, electronic drum, electric guitar, electric guitar bass box, digital piano collective class music classroom, 6 + 1 children's Enlightenment digital music classroom and music teaching system In recent years, it has maintained a rapid development speed, and the production and sales volume of the products have exceeded 40000. Since 2014, Pearl River Piano Group has set up a culture and education investment company and a culture and education industry fund to cultivate music education as its main development business. In combination with the development of intelligent musical instruments and intelligent teaching app module, it has changed the development mode of traditional art education and promoted the Pearl River Piano brand art education system to the whole country. Through the construction project of National Art Education Center, a series of art education brand activities, such as Pearl River Piano Art classroom and Pearl River Piano super partner, were promoted to realize the regional and community layout of art training entities. The direct marketing system of Pearl River Piano Art Center includes Beijing art home, flagship stores in Guangzhou and Fuzhou, community stores in Tianhan and Fangcun, etc. which have been officially opened and become the offline experimental base and service center of Pearl River piano art education strategy. Up to now, there are nearly 600 piano art education franchisees in Pearl River, covering 30 provinces, 4 countries and regions. Through holding the shares of Zhuguang Media Co., Ltd. and badumi company, we will actively expand the business of film and television media and promote the construction of cultural industry pioneer park, increase the business income and profits, realize the diversification of the group's development, and promote the group's transformation from musical instrument manufacturing industry to cultural industry. Independent innovation promotes upgrading and creates an innovation system supported by international management, innovative talent team and innovation mechanism. It is one of the enterprises that has the ability to complete the whole process of research, test, experiment and trial production from initial wood processing, material analysis, acoustic analysis to piano assembly. It is also the national and industrial standards, piano manufacturing skills standards and training for Piano products and parts Development and examination unit of teaching materials. So far, it has 142 technical patents, including 36 invention patents and 328 enterprise technical secrets. Industrial integration creates piano + era Pearl River Piano Group actively explores the intelligent marketing and intelligent manufacturing in the Internet era, establishes a subsidiary company focusing on e-commerce business, music products company, established direct tmall, Jingdong online brand flagship store, Taobao brand store, adopts o2o, B2C and other modes, realizes the private customization of end consumers through the Internet, and is closed by the majority of consumers Note: the growth trend is good. Integrating the Internet plus musical instruments manufacturing, exploring intelligent functions on acoustic piano, developing intelligent acoustic piano with EO education cooperation, realizing the remote interaction between teachers and students, meeting the demand of online learning for musical instruments in the Internet era, jointly developing Internet Co's wisdom piano, creating high-tech piano products, and realizing human-machine on traditional acoustic piano. Interactive electronic spectrum, real-time scoring, live demonstration video and other digital online education functions, jointly develop the incremental consumption market of piano products. On September 1, 2016, the group reached strategic cooperation with Alibaba cloud to jointly build a large-scale Internet musical instrument service platform - 91 QinQu online musical instrument cloud service platform, focusing on the post Piano Service stock market, striving to build an ecosystem of "Piano Service on cloud", and building the industrial chain of "manufacturing, leasing, service and education" of the company Ring. 91 QinQu's "91 QinQu" and "91 tune" platforms have been officially launched. In September 2017, 91 QinQu released the Internet product of artificial intelligence Music Education - "Piano cloud school".

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