麦淘maitao品牌怎么样 申请店铺

Maitao parent-child (Shanghai maiqin Information Technology Co., Ltd.) is a popular scene education platform for families with 3-12-year-old children. It is initiated by several top executives in tourism, it, education, e-commerce and other industries. Its founder and CEO is Xie Zhen, the former COO of elong.com. Mai Tao's parents and children, founded in 2014, successively obtained the angel round financing of several million yuan from Shanda capital. In July 2015, they obtained the round a financing of more than 40 million yuan led by pioneer Huadeng and co invested by Youcheng fund. At the end of 2016, Mai Tao's parents and children completed a round B financing of 70 million yuan led by Fosun Tonghao capital, followed by Senma investment and Chenhui venture capital. Recently, Mai Tao's parents and children have completed nearly ten million US dollars of B + round financing, led by elite education of listed companies, followed by a round of shareholders, i.e. Huadeng investment, and Qingtong capital as the financial consultant of this round of financing. Mai Tao's parents and children provide products in the form of "self support + platform". Their own products mainly include: Mai Tao's Laboratory (NATURAL SCIENCE), Mai Tao's children's interest collection, local parent-child activities, long-term parent-child travel, camp activities, etc. the proportion of self support products has reached 40% - 50%. In terms of business mode, Mai Tao's parents and children use low-cost and high-frequency parent-child activities to obtain a large number of users, build their own IP with high-quality self-supporting products, and boost sales and gross profit with high-cost and low-frequency summer camp and study tour products. Through word-of-mouth communication, more than 2 million users have been accumulated. After completing the B + round of financing, Xie Zhen, founder of Mai Tao's parents and children, said that the financing will be used for the course research and development of its own IP "Mai Tao laboratory" and the expansion of offline activity outlets. It is expected to open about 300 offline scientific activity points in 30 cities by 2019. "Maitao laboratory" focuses on providing science education (stem) for 3-10-year-old children. It has seven major theme science activity systems, including physics, chemistry, maker, engineering, microbiology, nature and Museum. Now it has opened 70 offline activity points in Shanghai, Beijing, Nanjing, Hangzhou, Suzhou, Qingdao, etc., and more than 20 small schools, including Nanjing Yincheng primary school and Suzhou experimental primary school Learn to provide science education courses. "Maitao laboratory" has also realized cross-border cooperation of "tourism + education" with a number of parent-child hotels of Gaoxing, copied self-developed interesting science courses from classrooms to hotels and resorts, and provided quality-oriented education and child custody services using the existing children's activity space of the hotel. "Maitao laboratory" has settled in many parent-child hotels, such as Qingdao mangrove resort, Nanjing Zhongshan Sofitel Hotel, Suzhou golden water bank Hotel, anjiangtian resort, etc. In addition, maitao parent-child industry will further improve the ecological layout of parent-child industry. Mai Tao's parents and children have wholly acquired international travel agencies to improve the qualification and product system of study travel. Strategic investment has been made in science schools to strengthen the follow-up research and development of scientific parent-child products. At the same time, it will realize in-depth docking with the club med invested by Fosun, carry out brand cooperation with Barra, a subsidiary of Senma, and jointly build a parent-child club.

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