麦淘maitao品牌怎么样申请店铺

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麦淘maitao在生活服务行业中的票数：593 更新时间：2025-07-20

麦淘maitao是哪个国家的品牌？「麦淘maitao」是上海麦亲信息科技有限公司旗下著名品牌。该品牌发源于上海市，由创始人谢 *在2014年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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麦淘亲子（上海麦亲信息科技有限公司）是国内广受欢迎，服务于拥有 3-12 岁孩子家庭的场景教育平台。它由旅游、IT、教育、电子商务等行业的数位大咖发起，创始人兼CEO为艺龙网前COO（首席运营官）谢震。

成立于2014年的麦淘亲子，先后获得盛大资本数百万元天使轮融资，2015年7月获得由开物华登领投、有成基金跟投的逾4000万人民币A轮融资。 2016年底麦淘亲子完成了由复星同浩资本领投，森马投资、晨晖创投跟投的7000万元B轮融资。近日，麦淘亲子完成近千万美元B+轮融资，由上市公司精锐教育领投，A轮股东开物华登跟投，青桐资本担任本轮融资财务顾问。

麦淘亲子采用“自营+平台”的形式提供产品，自有产品主要包含：麦淘实验室（自然科学）、麦淘童趣汇、本地亲子活动、长线亲子游、营地活动等，自营产品的比例已达 40%～50% 。在经营方式上，麦淘亲子用低价高频的亲子活动获取大量用户，以高品质自营产品打造自有IP，以高价低频的夏令营和游学产品推高销售额和毛利,通过口碑传播现已积累用户超过200万。

完成B+轮融资后，麦淘亲子创始人谢震表示，本次融资将用于自有IP“麦淘实验室”的课程研发和线下活动网点扩张，预计2019年前将在30个城市开设约300个线下科学活动点。“麦淘实验室”是专注为3～10岁儿童提供科学教育（STEM），拥有物理、化学、创客、工程、微生物、自然和博物馆等7大主题科学活动体系，现已在上海、北京、南京、杭州、苏州、青岛等地开设了70个线下活动点，并为南京银城小学、苏州市实验小学等二十余所小学提供科学教育课程。

“麦淘实验室”还和多家高星亲子酒店实现了“旅游＋教育”跨界合作，将自研趣味科学课程从教室复制到酒店、度假区，利用酒店已有的儿童活动空间提供素质教育和儿童托管服务。“麦淘实验室”已入驻青岛红树林度假酒店、南京钟山索菲特酒店、苏州黄金水岸大酒店、安吉涵田度假村等多家亲子酒店。

此外，麦淘亲子将进一步完善亲子产业的生态布局。麦淘亲子已经全资收购国际旅行社，完善修学旅行的资质和产品体系。已战略投资科学学校，以加强科学类亲子产品的后继研发。同时将与复星投资的Club Med实现深度对接，与森马旗下的巴拉巴拉开展品牌合作，联合打造亲子俱乐部。

Maitao parent-child (Shanghai maiqin Information Technology Co., Ltd.) is a popular scene education platform for families with 3-12-year-old children. It is initiated by several top executives in tourism, it, education, e-commerce and other industries. Its founder and CEO is Xie Zhen, the former COO of elong.com. Mai Tao's parents and children, founded in 2014, successively obtained the angel round financing of several million yuan from Shanda capital. In July 2015, they obtained the round a financing of more than 40 million yuan led by pioneer Huadeng and co invested by Youcheng fund. At the end of 2016, Mai Tao's parents and children completed a round B financing of 70 million yuan led by Fosun Tonghao capital, followed by Senma investment and Chenhui venture capital. Recently, Mai Tao's parents and children have completed nearly ten million US dollars of B + round financing, led by elite education of listed companies, followed by a round of shareholders, i.e. Huadeng investment, and Qingtong capital as the financial consultant of this round of financing. Mai Tao's parents and children provide products in the form of "self support + platform". Their own products mainly include: Mai Tao's Laboratory (NATURAL SCIENCE), Mai Tao's children's interest collection, local parent-child activities, long-term parent-child travel, camp activities, etc. the proportion of self support products has reached 40% - 50%. In terms of business mode, Mai Tao's parents and children use low-cost and high-frequency parent-child activities to obtain a large number of users, build their own IP with high-quality self-supporting products, and boost sales and gross profit with high-cost and low-frequency summer camp and study tour products. Through word-of-mouth communication, more than 2 million users have been accumulated. After completing the B + round of financing, Xie Zhen, founder of Mai Tao's parents and children, said that the financing will be used for the course research and development of its own IP "Mai Tao laboratory" and the expansion of offline activity outlets. It is expected to open about 300 offline scientific activity points in 30 cities by 2019. "Maitao laboratory" focuses on providing science education (stem) for 3-10-year-old children. It has seven major theme science activity systems, including physics, chemistry, maker, engineering, microbiology, nature and Museum. Now it has opened 70 offline activity points in Shanghai, Beijing, Nanjing, Hangzhou, Suzhou, Qingdao, etc., and more than 20 small schools, including Nanjing Yincheng primary school and Suzhou experimental primary school Learn to provide science education courses. "Maitao laboratory" has also realized cross-border cooperation of "tourism + education" with a number of parent-child hotels of Gaoxing, copied self-developed interesting science courses from classrooms to hotels and resorts, and provided quality-oriented education and child custody services using the existing children's activity space of the hotel. "Maitao laboratory" has settled in many parent-child hotels, such as Qingdao mangrove resort, Nanjing Zhongshan Sofitel Hotel, Suzhou golden water bank Hotel, anjiangtian resort, etc. In addition, maitao parent-child industry will further improve the ecological layout of parent-child industry. Mai Tao's parents and children have wholly acquired international travel agencies to improve the qualification and product system of study travel. Strategic investment has been made in science schools to strengthen the follow-up research and development of scientific parent-child products. At the same time, it will realize in-depth docking with the club med invested by Fosun, carry out brand cooperation with Barra, a subsidiary of Senma, and jointly build a parent-child club.

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