大朴DAPU品牌怎么样 申请店铺

知名家纺品牌，致力于提供一站式的家居用品解决方案，专注于家纺/内衣/收纳相关家居生活产品设计、生产、B2C销售的家居企业

大朴是由原库巴网创始人王治全在2012年创立的品牌，这也是王治全继库巴网之后的的二次创业项目，是一家“高安全性、高质量、高性价比”的家居品牌电商。发展三年多以来，大朴以其独特的产品布局和市场定位，被业内和消费者称为为“中国的无印良品”。

大朴定位于安全、舒适、高质量的“贴身纺织品”，抓住中国消费心理成熟、消费品电商化、及消费结构升级的大势，围绕卧室、卫生间、厨房等生活场景，为目标消费群体提供一站式的家居用品解决方案。目前主营的产品线涵盖四件套、芯类、巾类、内衣裤、文胸、袜子、拖鞋、婴童、家居服、纸巾、洗护用品、智能家居品等十余个品类。

大朴对家居产品的安全、舒适、天然有着近乎偏执的追求。纺织类产品多采用棉、麻、丝、绒等天然材料，纸巾、洗衣液等快消品都使用无添加、易降解、天然环保的原材料。在设计美学上，大朴主张“侘寂之美”，删繁就简、大道至朴，还原“物为人用”的初心和本性，在宁静中寻得生活的禅意。

大朴的商业模式、创业团队、经营理念，受到了资本市场的青睐，截止目前已经完成了A轮、B轮、C轮融资。其中罗莱生活是其B轮的投资方之一。大朴已经成为家纺家居行业的一匹黑马，正走在稳健经营的品牌发展之路上。

Dapu, a well-known home textile brand, is committed to providing one-stop solutions for home furnishings, focusing on home textile / underwear / storage related home furnishing products design, production and b2c sales. It was founded in 2012 by Wang Zhiquan, the original founder of kuba.com. It is also the second pioneering project of Wang Zhiquan after kuba.com. It is a "high safety, high quality and high quality" project "Price ratio" of household brand e-commerce. Since its development for more than three years, Dapu has been called "China's Muji good product" by the industry and consumers due to its unique product layout and market positioning. Dapu is positioned as a safe, comfortable and high-quality "close fitting textile", seizing the trend of China's mature consumer psychology, e-commerce of consumer goods, and upgrading of consumption structure, and providing one-stop household products solutions for target consumer groups around living scenes such as bedrooms, toilets, kitchens, etc. At present, the main product line covers more than ten categories, including four sets, cores, towels, underwear, bra, socks, slippers, baby children, home clothes, paper towels, toiletries, smart home products, etc. Dapu has almost paranoid pursuit for the safety, comfort and nature of household products. Textile products are mostly made of natural materials such as cotton, hemp, silk and cashmere. Paper towels, laundry detergent and other fast-moving consumables are made of raw materials that are non additive, easy to degrade and natural environmental protection. In terms of design aesthetics, Dapu advocates "the beauty of tranquility", which is simple and simple, and the road to simplicity. It restores the original mind and nature of "things for human use" and finds the Zen meaning of life in peace. Dapu's business model, entrepreneurial team and business philosophy are favored by the capital market. So far, it has completed rounds a, B and C financing. Raleigh life is one of the investors in round B. Dapu has become a black horse in home textile and home furnishing industry, and is on the road of steady brand development.

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