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AmericanTourister(“美旅”)箱包品牌，1933年索卡夫勒先生（Mr.Solkoffler）创立于美国罗德岛，有着近八十年的悠久历史。90年代加入新秀丽国际箱包公司，作为新秀丽家族第二品牌在全球统一运作，并拥有独立的广告、营运、开发、采购系统，是新秀丽旗下的国际著名箱包品牌。红蓝相间的“蝴蝶羽翼”造型的商标是“美旅”箱包“可靠质量，合理价格”的标志，其优质的品牌特性更为全球用户所青睐。全球销售网络遍布100多个国家，提供全球售后服务，是欧美众多年轻家庭户外出行的首选箱包品牌。

品牌历程

1933年，AMERICANTOURISTER品牌创始人SolKoffler先生最初的愿望是制造出“坚固而价格经济”的行李箱。他将其所有的积蓄和精力圆了他的梦想，于1933年在美国罗德岛州首府-普罗维登斯成立了“AMERICANLUGGAGE”工厂，后改名“AMERICANTOURISTER”，并很快成为美国家喻户晓的品牌，也是美国家庭首选的行李箱品牌。

1945年，随着航空旅行的快速发展，人们对轻便行李箱的需求急剧上升，AMERICANTOURISTER的HI-TAPER锥形轻便行李箱就由此产生。

1946年，AMERICANTOURISTER投资12000美金，成为第一个在美国开始投放全国性广告的旅行箱品牌。

50年代，不断的“技术创新”帮助公司继续快速发展，AMERICANTOURISTER使用新材料推出了世界上第一款塑模行李箱。

60年代，国际旅行开始盛行，AMERICANTOURISTER深受消费者信赖，是第一家被主要航空公司选用的箱包品牌。

70年代，AMERICANTOURISTER由恒美DDB广告公司策划，启用“大猩猩”广告方案，片中惨遭蹂躏而依然完好无损的旅行箱形象，让其高品质的美誉开始为全球用户所传诵。

1993年，新秀丽公司收购了Samsonite品牌当时在美国最大的竞争对手AMERICANTOURISTER，作为新秀丽旗下的国际知名箱包品牌在全球统一运作，并拥有独立的广告、营销、开发和采购系统。

American tourist luggage brand, founded in 1933 by Mr. solkoffler in Rhode Island, has a long history of nearly 80 years. In the 1990s, she joined in new Xiuli international luggage Co., Ltd. as the second brand of new Xiuli family, which operates in a unified way in the world, and has an independent advertising, operation, development and procurement system. It is an international famous luggage brand under new Xiuli. The red and blue "butterfly wing" brand is the symbol of "reliable quality, reasonable price" for the bags of "Meilv". Its high-quality brand features are more favored by users all over the world. The global sales network covers more than 100 countries and provides global after-sales services. It is the preferred luggage brand for many young families in Europe and the United States to travel outdoors. Brand history in 1933, Mr. sol koffler, founder of americandourister brand, initially wanted to create a "solid and affordable" suitcase. He has realized his dream with all his savings and energy. In 1933, he established the "americanlugage" factory in Providence, the capital of Rhode Island, and later renamed it "americandourister", which soon became a well-known brand in the United States and the preferred luggage brand for American families. In 1945, with the rapid development of air travel, people's demand for light suitcases rose sharply, and the hi-taper light suitcase of americantourister came into being. In 1946, americandourister invested 12000 US dollars to become the first brand of suitcases to launch national advertising in the United States. In the 1950s, continuous "technological innovation" helped the company continue to develop rapidly. Americandourister introduced the world's first molded suitcase with new materials. In the 1960s, international travel began to prevail. Americantourister was deeply trusted by consumers and was the first luggage brand selected by major airlines. In the 1970s, mericantourister was planned by DDB advertising company of Hengmei, which launched the "Gorilla" advertising program. The ravaged and still intact image of the suitcase in the film made its high-quality reputation known to users all over the world. In 1993, new Xiuli acquired americantourister, the biggest competitor of Samsonite brand in the United States at that time. As an international well-known luggage brand of new Xiuli, it operates in a unified way in the world, and has an independent advertising, marketing, development and procurement system.

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