海尔Uhome智能家居品牌怎么样 申请店铺

海尔集团是世界白色家电第一品牌、中国最具价值品牌。海尔在全球建立了29个制造基地，8个综合研发中心，19个海外贸易公司，全球员工总数超过6万人，已发展成为大规模的跨国企业集团。

海尔集团在首席执行官张瑞敏确立的名牌战略指导下，先后实施名牌战略、多元化战略和国际化战略，2005年底，海尔进入第四个战略阶段——全球化品牌战略阶段。创业24年的拼搏努力，使海尔品牌在世界范围的美誉度大幅提升。2009年，海尔品牌价值高达812亿元，自2002年以来，海尔品牌价值连续8年蝉联中国最有价值品牌榜首。海尔品牌旗下冰箱、空调、洗衣机、电视机、热水器、电脑、手机、家居集成等19个产品被评为中国名牌，其中海尔冰箱、洗衣机还被国家质检总局评为首批中国世界名牌。

2008年3月，海尔第二次入选英国《金融时报》评选的“中国十大世界级品牌”。2008年6月，在《福布斯》“全球最具声望大企业600强”评选中，海尔排名13位，是排名最靠前的中国企业。2008年7月，在《亚洲华尔街日报》组织评选的“亚洲企业200强”中，海尔集团连续五年荣登“中国内地企业综合领导力”排行榜榜首。海尔已跻身世界级品牌行列，其影响力正随着全球市场的扩张而快速上升。

据世界着名消费市场研究机构欧洲透视（Euromonitor）发布最新数据显示，海尔在世界白色家电品牌中排名第一，全球市场占有率5.1%。这是中国白色家电首次成为全球第一品牌。同时，海尔冰箱、海尔洗衣机分别以10.4%与8.4%的全球市场占有率，在行业中均排名第一。在智能家居集成、网络家电、数字化、大规模集成电路、新材料等技术领域，海尔也处于世界领先水平。“创新驱动”型的海尔致力于向全球消费者提供满足需求的解决方案，实现企业与用户之间的双赢。

截止到2009年年底，海尔累计申请专利9738项，其中发明专利2799项，稳居中国家电企业榜首。仅2009年，海尔就申请专利943项，其中发明专利538项，平均每个工作日申请2项发明专利。在自主知识产权的基础上，海尔已参与23项国际标准的制定，其中无粉洗涤技术、防电墙技术等7项国际标准已经发布实施，这表明海尔自主创新技术在国际标准领域得到了认可；海尔主导和参与了232项国家标准的编制、修订，其中188项已经发布，并有10项获得了国家标准创新贡献奖；参与制定行业及其它标准447项。海尔是参与国际标准、国家标准、行业标准最多的家电企业。海尔是唯一一个进入国际电工委员会（IEC）管理决策层的发展中国家企业代表，2009年6月，IEC选择海尔作为全球首个“标准创新实践基地”。

在创新实践中，海尔探索实施的“日事日毕，日清日高”的“OEC”（Overall Every Control and Clear）管理模式、“市场链”管理及“人单合一”发展模式引起国际管理界高度关注。目前，已有美国哈佛大学、南加州大学、瑞士IMD国际管理学院、法国的欧洲管理学院、日本神户大学等商学院专门对此进行案例研究。海尔的30余个管理案例被世界12所大学写入案例库，其中，“海尔文化激活休克鱼”管理案例被纳入哈佛大学商学院案例库，海尔“市场链”管理被纳入欧盟案例库。

2010年，海尔实施全球化品牌战略进入第五年。海尔将继续发扬“创造资源、美誉全球”的企业精神和“人单合一、速决速胜”的工作作风，深入推进信息化流程再造，以人单合一的自主经营体为支点，通过“虚实网结合的零库存下的即需即供”商业模式创新，努力打造满足用户动态需求的体系，一如既往地为用户不断创新，创出中华民族自己的世界名牌！

青岛海尔智能家电科技有限公司，隶属于海尔集团，企业注册资金1.8亿，是全球智能家电家居产品研发制造基地。

公司建立了强大的uhome研发团队和世界一流的实验室。公司拥有含近二十名博士在内的高素质智能家电家居专业设计团队，从事智能家电、数字变频、无线高清、音视频解码、网络通信等芯片以及UWB、蓝牙、RF、电力载波等技术的研发，并整合全球资源网络，与多家国际知名企业建立联合开发试验室，提出了智能家居、智能社区、智能酒店、智能安防、智能娱乐、社区中网服务、家电故障自反馈等解决方案。

在国家和各部委的大力支持下，专门设立国家重点实验室，进行科技攻关与成果转化，我国唯一一所数字家电类国家重点实验室、唯一一所数字家庭网络国家工程实验室陆续在海尔建立。1997年推出全球首套网络家电产品；2010年全球首套基于e家佳标准和U-home2.0技术的物联网家电研制成功，并在上海世博会上成为全球亿万观众关注的焦点。

海尔uhome凭借自身在标准制定、产品研发、市场拓展、用户口碑等方面的雄厚实力和广泛影响力，被权威机构评为2010年度“十大智能家居品牌”第一名，成为唯一蝉联智能家居行业最高奖项的品牌。公司倡导的这种全新生活方式被认为是未来家庭的发展趋势，多次得到党和国家领导人的高度评价。

Haier Group is the first brand of white household appliances in the world and the most valuable brand in China. Haier has established 29 manufacturing bases, 8 comprehensive R & D centers and 19 overseas trading companies in the world, with more than 60000 employees worldwide, and has developed into a large-scale multinational enterprise group. Under the guidance of the famous brand strategy established by CEO Zhang Ruimin, Haier Group has successively implemented the famous brand strategy, diversification strategy and internationalization strategy. At the end of 2005, Haier entered the fourth strategic stage - globalization brand strategy stage. With 24 years of hard work, Haier brand's reputation in the world has been greatly improved. In 2009, Haier's brand value reached 81.2 billion yuan. Since 2002, Haier's brand value has been the most valuable brand in China for eight consecutive years. Haier's refrigerators, air conditioners, washing machines, televisions, water heaters, computers, mobile phones, home integration and other 19 products are rated as China's famous brands, among which Haier's refrigerators and washing machines are also rated as the first batch of China's world famous brands by AQSIQ. In March 2008, Haier was selected as the "top ten world-class brands in China" by the financial times for the second time. In June 2008, Haier ranked 13th in Forbes' top 600 most prestigious enterprises in the world, ranking the top Chinese enterprises. In July 2008, among the "top 200 Asian enterprises" organized by the Asian Wall Street Journal, Haier Group ranked first in the "comprehensive leadership of enterprises in mainland China" for five consecutive years. Haier has become one of the world-class brands, and its influence is rising rapidly with the expansion of the global market. According to the latest data released by Euromonitor, a world famous consumer market research institution, Haier ranks first among the world's white household appliances brands, with a global market share of 5.1%. This is the first time that China's white household appliances have become the world's first brand. At the same time, Haier refrigerator and Haier washing machine rank first in the industry with global market share of 10.4% and 8.4% respectively. In the fields of smart home integration, network appliances, digitalization, large-scale integrated circuits, new materials and other technologies, Haier is also at the leading level in the world. "Innovation driven" Haier is committed to providing global consumers with solutions to meet their needs, so as to achieve a win-win situation between enterprises and users. By the end of 2009, Haier had applied for 9738 patents, including 2799 invention patents, ranking first in China's home appliance enterprises. In 2009 alone, Haier applied for 943 patents, including 538 invention patents, with an average of 2 invention patents per working day. On the basis of independent intellectual property rights, Haier has participated in the formulation of 23 international standards, including 7 international standards such as powder free washing technology and anti electric wall technology, which shows that Haier's independent innovation technology has been recognized in the field of international standards; Haier has led and participated in the preparation and revision of 232 national standards, 188 of which have been issued, and 10 of which have been approved by the state National standard innovation contribution award; participated in the development of 447 industry and other standards. Haier is the home appliance enterprise with the most participation in international standards, national standards and industry standards. Haier is the only developing country enterprise representative to enter the management decision-making level of the International Electrotechnical Commission (IEC). In June 2009, IEC selected Haier as the first "standard innovation practice base" in the world. In the innovation practice, Haier's "OEC" (overalleverycontrolandclear) management mode, the "market chain" management and the "rendanheyi" development mode, which is explored and implemented by Haier, has attracted great attention from the international management community. At present, Harvard University, University of Southern California, IMD International School of management in Switzerland, European School of management in France, Kobe University in Japan and other business schools have conducted case studies. More than 30 management cases of Haier have been written into the case database by 12 universities in the world. Among them, "Haier culture activates shock fish" management cases have been included in the case database of Harvard Business School, and Haier's "market chain" management has been included in the EU case database. In 2010, Haier entered its fifth year of global brand strategy. Haier will continue to carry forward the enterprise spirit of "creating resources and reputation around the world" and the work style of "rendanheyi, quick decision and quick win", further promote information-based process reengineering, take rendanheyi's independent business body as the fulcrum, and strive to create a system to meet the dynamic needs of users through the innovation of the "demand as you go" business model under the zero inventory combination of virtual and real networks The user innovates unceasingly, creates the Chinese nation own world famous brand! Qingdao Haier smart home appliance technology Co., Ltd., affiliated to Haier Group, with a registered capital of 180 million, is a global R & D and manufacturing base for smart home appliances. The company has established a strong Uhome R & D team and a world-class laboratory. The company has a high-quality professional design team of smart home appliances, including nearly 20 doctors, engaged in the research and development of smart home appliances, digital frequency conversion, wireless HD, audio and video decoding, network communication and other chips, as well as UWB, Bluetooth, RF, power carrier and other technologies, and integrated the global resource network, established a joint development laboratory with a number of internationally renowned enterprises, and proposed smart home , intelligent community, intelligent hotel, intelligent security, intelligent entertainment, community Internet service, home appliance fault self feedback and other solutions. With the strong support of the state and various ministries and commissions, the State Key Laboratory was set up to tackle scientific and technological problems and transform achievements. The only National Key Laboratory for digital home appliances and the only National Engineering Laboratory for digital home network were successively established in Haier. In 1997, it launched the world's first set of Internet of things appliances; in 2010, it successfully developed the world's first set of Internet of things appliances based on e-home standard and u-home 2.0 technology, and became the focus of attention of hundreds of millions of global audiences at the Shanghai World Expo. Haier Uhome, with its strong strength and wide influence in standard setting, product research and development, market development, household registration and other aspects, was rated as the No. 1 of the "top ten smart home brands" in 2010 by authoritative institutions, and became the only brand that won the highest award in the smart home industry. This new lifestyle advocated by the company is considered to be the development trend of the family in the future, and has been highly praised by the party and state leaders for many times.

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