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妙而舒致力于婴儿用品的研发，悉心呵护宝宝体格的成长、心智的发育。让宝宝舒适自如每一天，父母使用更安心，令更多的快乐与笑容充满每个家庭。

花王株式会社(KaoCorporation)成立于1887年，前身是西洋杂货店“长濑商店”（花王石硷），主要销售美国产化妆香皂以及日本国产香皂和进口文具等，创业人是长濑富郎。目前花王产品涉及化妆品等600多种，大都是高分子化学品。

立足于消费者和顾客竭诚提供优质产品，力求充分满足和丰富世界各国人民的生活

花王集团在化妆品、护肤品和洗发护发用品等“美容护理用品”、保健功能饮料以及生理卫生用品等“健康护理用品”和衣物洗涤剂和家居洗涤剂等“衣物洗涤及家居清洁用品”方面，展开面向普通消费者的消费者用品事业。另外，还在“工业化学用品事业”，细致入微地应对产业界的需求，提供工业用产品。

立足于消费者和顾客秉承“创造优质产品”，为丰富和满足世界各国人民的生活做出贡献

花王自创业以来，始终立足于消费者和客户，竭诚提供优质产品，“为丰富和满足世界各国人民的生活作出贡献”为使命，持续开展经营活动。1890年(明治23年)开始销售的高级化妆香皂“花王香皂”是宣告日本日化及家庭用品市场的黎明到来的商品，公司名称的由来亦源于此。

其后，经营范围逐渐扩大到洗涤剂和生理卫生用品等一类能让人们日常生活变得更为舒适的产品和以化妆品为代表的美容护理用品以及保护健康的功能性食品领域的产品。另外，在工业产品领域，也不断向全球的产业界提供高品质的工业化学用品，这些产品不仅具有优异的功能和性能，而且注重环保。这里，我们将介绍花王集团走过的这一历程。

花王集团在中国的企业：花王(中国)投资有限公司、上海花王有限公司、上海花王化学有限公司、花王（中国）研究开发中心有限公司、花王（上海）产品服务有限公司、花王（上海）贸易有限公司。

花王(中国)历史沿革

1993年8月，花王在中国的第一家企业——“上海花王有限公司”在上海诞生，由此开始了花王与中国消费者分享研发成果、共同创造美与清洁每一天的事业发展历程。作为花王在日本百年历史的延续，花王在中国也同样秉承“创造优质产品”的宗旨，着眼于认真分析把握中国消费者的需求和生活方式的变化进行产品开发。经过多年的诚信经营，花王（中国）的旗下已经拥有了“亚羡姿”、“碧柔”、“碧柔男士”、“乐而雅”、“洁霸”、“诗芬”、“花王”、“飞逸”、“苏菲娜”等众多以高品质著称的品牌，并以其在各自领域的不俗表现，得到了广大中国消费者的支持与信赖。今后，花王将一如既往地立足中国市场，在保证向消费者提供安全、优质产品的同时，最大限度地为中国社会的可持续发展做出贡献。

Miaoshu is committed to the research and development of baby products, and takes good care of the growth of baby's body and mind. Let the baby comfortable and comfortable every day, parents use more peace of mind, so that more happiness and smile filled every family. Kao Corporation was founded in 1887, formerly known as the "NAGase store" of the Western grocery store. It mainly sells cosmetics soap made in the United States and domestic soap and imported stationery made in Japan. Its founder is NAGase Fulang. At present, huawang products involve more than 600 kinds of cosmetics, most of which are polymer chemicals. Based on consumers and customers to provide high-quality products, huawang Group strives to fully meet and enrich people's life around the world in cosmetics, skin care products, hair care products and other "beauty care products", health functional drinks and physiological health products and other "health care products" and "laundry detergent and household detergent and other" laundry and household cleaning products " To launch the consumer goods business for ordinary consumers. In addition, we are also engaged in the "industrial chemical products industry" to meet the needs of the industry and provide industrial products. Based on consumers and customers adhering to the principle of "creating high-quality products" and contributing to enriching and satisfying people's lives around the world, huawang has always been based on consumers and customers, dedicated to providing high-quality products and "contributing to enriching and satisfying people's lives around the world" as its mission to continuously carry out business activities. In 1890 (Meiji 23), huawang soap, a high-grade cosmetic soap, began to be sold. It was a commodity that announced the dawn of Japan's daily chemical and household products market. The origin of the company's name also came from this. Since then, the business scope has gradually expanded to detergent, physiological hygiene products and other products that can make people's daily life more comfortable, beauty care products represented by cosmetics and functional food products to protect health. In addition, in the field of industrial products, we also continue to provide high-quality industrial chemicals to the global industry. These products not only have excellent functions and performance, but also pay attention to environmental protection. Here, we will introduce the history of huawang group. Huawang group's enterprises in China: huawang (China) Investment Co., Ltd., Shanghai huawang Co., Ltd., Shanghai huawang Chemical Co., Ltd., huawang (China) research and Development Center Co., Ltd., huawang (Shanghai) Product Service Co., Ltd. and huawang (Shanghai) Trade Co., Ltd. Huawang (China) history in August 1993, huawang's first enterprise in China - "Shanghai huawang Co., Ltd." was born in Shanghai, which started the business development process of huawang and Chinese consumers sharing research and development results, creating beauty and cleaning together every day. As the continuation of the centenary history of huawang in Japan, huawang also adheres to the tenet of "creating high-quality products" in China, focusing on carefully analyzing and grasping the needs of Chinese consumers and the changes in lifestyle for product development. After years of honest operation, huawang (China) has many famous brands with high quality, such as "yaxianzi", "birou", "birou man", "leleya", "Jieba", "Shifen", "huawang", "Feiyi", "sufina", etc., and has won the support and trust of Chinese consumers for its outstanding performance in their respective fields 。 In the future, huawang will, as always, base itself on the Chinese market, ensure to provide consumers with safe and high-quality products, and make contributions to the sustainable development of Chinese society to the maximum extent.

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