城市便捷酒店品牌怎么样 申请店铺

城市便捷酒店——东呈酒店集团旗下连锁酒店品牌，创立于2006年，致力于成为精品快捷连锁酒店的领导品牌。早在2011年，城市便捷已成功进军海外市场。

城市便捷秉承“简约、精致、时尚、绿色”的产品理念，和“洁净、舒适、友好、便捷”的服务理念，以独具特色的铁网式垂直深耕发展策略和精品快捷定位的品牌差异化主张，不断在国内目标市场上快速形成品牌特有的影响力和市场占有率优势。

作为世界五十强酒店集团的东呈酒店集团，将精选服务酒店概念引入中国市场，并以此作为核心发展战略。自2006年成立以来，集团以“激情、专注、分享”的企业价值观和不断的产品迭代开发，创造高性价比的精致住宿体验，不断提升顾客商旅出行品质。在“互联网+”浪潮下，东呈在业内提出”云酒店“概念，以移动互联网思维创新酒店管理和运营模式，打造以”轻、连、聚“为三大特点的O2O营销和服务平台，成为”互联网+酒店”的倡导者和行业典范。

目前集团旗下酒店品牌包括：中国精品快捷酒店连锁品牌—城市便捷；全新个性化经济型商务酒店连锁品牌——精途酒店；以“轻文化”为产品和服务特色的标准中档酒店连锁品牌——宜尚；以及倡导“轻奢人文”调性的中高端酒店连锁品牌——怡程。

截至2015年7月底，集团已在中国和马来西亚两国超过115座城市拥有超过650家连锁酒店，有效会员数超过700万,其中微信活跃会员超百万。集团计划在三年内实现“百城千店”的发展宏图，并成为中国精选服务酒店引领者！

Dongcheng Hotel Group's chain hotel brand, founded in 2006, is committed to becoming the leading brand of boutique fast chain hotels. As early as 2011, urban convenience has successfully entered the overseas market. Urban convenience adheres to the product concept of "simplicity, delicacy, fashion and green" and the service concept of "clean, comfortable, friendly and convenient", and constantly forms the unique influence and market share advantage of the brand in the domestic target market with the unique strategy of vertical development of iron mesh and the brand differentiation idea of quick positioning of fine products. As one of the world's top 50 hotel groups, Dongcheng hotel group introduces the concept of selected service hotel into the Chinese market and takes it as the core development strategy. Since its establishment in 2006, the group has created a high cost-effective and exquisite accommodation experience with the enterprise values of "passion, focus and sharing" and continuous product iterative development, so as to continuously improve the quality of customers' business travel. Under the "Internet plus" wave, the East presented the concept of "Cloud Hotel" in the industry, innovating hotel management and operation mode with the mobile Internet thinking, and creating O2O marketing and service platform featuring "light, Lian and poly" as the three major characteristics, becoming the "Internet plus hotel" advocates and industry model. At present, the group's hotel brands include: China boutique fast hotel chain brand - Urban convenience; brand new personalized economic business hotel chain brand - Jingtu hotel; standard medium-class hotel chain brand with "light culture" as product and service characteristics - Yishang; and medium and high-end hotel chain brand - Yicheng, which advocates "light luxury culture" tone. By the end of July 2015, the group has more than 650 chain hotels in over 115 cities in China and Malaysia, with more than 7 million effective members, including more than one million wechat active members. The group plans to realize the development of "one hundred cities and one thousand stores" in three years and become the leader of China's selected service hotels!

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