PIRELLI倍耐力品牌怎么样 申请店铺

倍耐力轮胎公司成立于1872年，是一家拥有一百多年历史的意大利上市公司。作为全球第五大轮胎制造商，公司在全球设有24家现代化工厂，拥有2万多名员工。

遍布于中国，阿根廷，巴西，埃及，德国，英国，意大利，西班牙，土耳其，美国和委内瑞拉。销售网络遍布全球160多个国家和地区，以其强大的高科技形象，强大的革新能力长期在高性能和超高性能轮胎生产领域居世界领先地位。为打开中国市场，倍耐力已在兖州生产子午线卡车胎，轿车胎生产线也已于2007年11月底投产。倍耐力中国目前产品涵盖轿车胎、卡车胎以及高性能竞技用摩托车胎。

目前倍耐力轮胎有限公司（倍耐力中国）是一家合资公司，也是倍耐力集团目前在亚太地区的唯一生产基地。倍耐力轮胎公司在意大利，法国，德国，英国，美国和巴西设有6个先进的科技研发中心，拥有1000多名专业研究员和工程师，并将其销售额的高达4%资金投入科技开发。这些数据说明倍耐力对科技开发的高度重视。

倍耐力轮胎长期受到多家世界著名汽车制造商的认可，并被奥迪（Audi）、宝马（BMW）、法拉利(Farrari)、兰博基尼(Lamborghini)、奔驰(Mercedes-Benz)、保时捷(Porsche)、大众(Volkswagon)和富豪(Volvo)等汽车制造商作为原厂指定配胎。

倍耐力的历史与赛车的发展有密不可分的关系。自1907年在北京－巴黎赛中赢得第一次优胜至今，倍耐力非常清楚该如何利用高科技来开发性能独特的赛车用胎。在世界各地参加赛车活动长达90年以上的经验而日趋成熟的重要革新技术，让倍耐力成为拥有最丰富锦标优胜的轮胎制造商。在世界拉力锦标赛（WorldRallyChampionship）中，PZero系列轮胎表现令人钦佩，已经赢得140次WRC分站赛冠军和数不胜数的国家级桂冠。另外，倍耐力已在诸如IRC（国际拉力挑战赛）国际汽车大赛，国内外拉力锦标赛上有着20余年的参与经验。

倍耐力是世界拉力锦标赛2008-2010年度独家轮胎供应商。2009年至2011年倍耐力成为中国足协旗下顶级足球职业联赛，中国超级足球联赛的冠名赞助商。

倍耐力兖州工厂位于济宁市政府规划的创百亿项目银河工业园，工厂的占地面积50万平方米，共计2000名员工，全年共计350个工作日生产轮胎，年产量可达60万条轮胎，工厂设计产能达120万条轮胎。产品通过中国CCC,欧洲ECE，美国DOT认证，以及ISO9001/9002/14001认证。

兖州工厂装备了中国市场最先进的生产设备和倍耐力集团最现代化的设备，采用了在中国驰名和使用了近20年的“零度带束”技术的升级版生产倍耐力轮胎。

今天倍耐力轮胎正成为质量、激情和极限性能的代名词。倍耐力目前是世界一级方程式赛车（F1）的独家轮胎供应商，同时也是国际米兰足球俱乐部的赞助商。倍耐力十分重视企业社会责任，先后获得了2012中国财经峰会“最佳企业品牌形象奖”和2012年可持续发展在中国评选案例优秀奖。

倍耐力轮胎高度重视中国市场。2005年在中国兖州建立了第一家合资企业——倍耐力轮胎有限公司。目前，随着国内汽车高端品牌的发展，倍耐力在中国的业务正在迅猛增长，预计2014年兖州工厂将成为倍耐力全球最大工厂。

倍耐力积极制定规划,以寻找那些我们称之为具备“全球头脑”的人才。一旦发现这样的人才，公司将大量投资于培训、职业开发和交流项目，并为那些最能干的人提供一展才华的管理国际市场的机会。

世界第五大轮胎生产商——意大利轮胎制造企业倍耐力集团2015年3月22日宣布，已与中国化工集团（中化工）签署协议，将以每股15欧元的价格向后者出售股权。根据协议，中国化工将持有65％股权，成新公司大股东，俄罗斯石油公司和以倍耐力总裁兼首席执行官马可·特龙凯蒂·普罗韦拉为首的意大利财团将持有剩余的35％股权。

Pirelli tire company was founded in 1872. It is an Italian listed company with a history of more than 100 years. As the fifth largest tire manufacturer in the world, the company has 24 modern chemical plants and more than 20000 employees. All over China, Argentina, Brazil, Egypt, Germany, Britain, Italy, Spain, Turkey, the United States and Venezuela. The sales network covers more than 160 countries and regions in the world. With its strong high-tech image and strong innovation ability, it has long been the world leader in the production of high-performance and ultra-high performance tires. In order to open up the Chinese market, Pirelli has already produced radial car tyres in Yanzhou, and the car tyre production line has also been put into production at the end of November 2007. Pirelli China's current products cover car tyres, truck tyres and high-performance competitive motorcycle tyres. At present, Pirelli Tire Co., Ltd. (Pirelli China) is a joint venture company and the only production base of Pirelli group in the Asia Pacific region. Pirelli tire company has 6 advanced R & D centers in Italy, France, Germany, the United Kingdom, the United States and Brazil. It has more than 1000 professional researchers and engineers, and invests up to 4% of its sales in the development of science and technology. These data show that Pirelli attaches great importance to the development of science and technology. Pirelli tire has long been recognized by many world-famous automobile manufacturers, and has been designated by Audi, BMW, Ferrari, Lamborghini, Mercedes Benz, Porsche, Volkswagen and Volvo as original manufacturers. Pirelli's history is closely related to the development of racing cars. Since winning the first victory in the Beijing Paris race in 1907, Pirelli has been very clear about how to use high technology to develop unique racing tyres. With more than 90 years of experience in racing events around the world, Pirelli has become the most successful tire manufacturer with the most mature and important innovation technology. In the World Rally Championship, the performance of the pzero series tires is admirable, and it has won 140 WRC races and countless national championships. In addition, Pirelli has more than 20 years of experience in international automobile competitions such as IRC (International Rally Challenge) and domestic and foreign rally Championships. Pirelli is the exclusive tire supplier of 2008-2010 World Rally Championship. From 2009 to 2011, Pirelli became the top professional football league of China Football Association and the title sponsor of China Super Football League. Pirelli Yanzhou factory is located in Yinhe Industrial Park, a 10 billion yuan project planned by Jining Municipal government. The factory covers an area of 500000 square meters and has 2000 employees. It has 350 working days to produce tires, with an annual output of 600000 tires and a design capacity of 1.2 million tires. The products have passed CCC in China, ECE in Europe, dot certification in the United States, and ISO9001 / 9002 / 14001 certification. Yanzhou factory is equipped with the most advanced production equipment in the Chinese market and the most modern equipment of Pirelli group. It adopts the upgraded version of "zero belt" technology which has been famous and used in China for nearly 20 years to produce Pirelli tires. Today Pirelli tyres are synonymous with quality, passion and ultimate performance. Pirelli is currently the exclusive tyre supplier of Formula One racing (F1) in the world and a sponsor of Inter Milan football club. Pirelli attaches great importance to corporate social responsibility, and has won the "best corporate brand image award" of 2012 China finance and economics summit and the outstanding case award of 2012 sustainable development in China. Pirelli tire attaches great importance to the Chinese market. In 2005, Pirelli Tire Co., Ltd., the first joint venture, was established in Yanzhou, China. At present, with the development of domestic high-end automobile brands, Pirelli's business in China is growing rapidly. It is expected that Yanzhou factory will become the largest factory of Pirelli in the world in 2014. Pirelli is actively planning for what we call "global minds.". Once such talents are found, the company will invest heavily in training, career development and communication projects, and provide the most capable people with the opportunity to manage the international market with their talents. Pirelli group, the world's fifth largest tire manufacturer, announced on March 22, 2015 that it had signed an agreement with China National Chemical Corporation (Sinochem) to sell shares to the latter at a price of 15 euros per share. According to the agreement, Sinochem will hold 65% of the shares, becoming a major shareholder of the new company, while Rosneft and the Italian consortium headed by Pirelli president and CEO Marco tronkati prowera will hold the remaining 35% of the shares.

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