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LineaRosa是香港利信达集团旗下的女鞋品牌，是利信达集团的又一大手笔制作。全新登场的LineaRosa展现女性的狂野诱惑，与lesaunda一贯的时尚风格互相辉映，完美诠释双面佳人的时尚魅力。

莱尔斯丹lesaunda集团推出旗下的全新品牌LineaRosa，大胆突破的形象带来截然不同的全新风格。LineaRosa，寓意都市女子如同鲜红而艳丽的玫瑰，绚烂迷人却骄矜高傲，独立自信，展现倾倒众生的绝世风采。作为莱尔斯丹lesaunda集团旗下的全新品牌，LineaRosa与lesaunda就如同双面佳人一般，lesaunda处处流露摩登淑女本色;LineaRosa偏偏野性难驯，型格却又充满诱惑。风格不同却又同样倾倒众生。

利信达集团有限公司的集团执行董事及行政总裁刘舜慧女士表示：“现今的都会女性已不再仅仅跟随大都市千篇一律的时尚流行，她们自我而独立，爱被宠，爱受注目，爱与众不同。享受被注目、被追捧的艳羡目光。”我们认为脚踏LineaRosa的女性，带领却潮流又超越潮流，成为潮流主导者，倾倒众生，展现型格魅力。

lesaunda利信达集团简介

以意大利为基地的皮鞋品牌LeSaunda集团，于1977年由企业主席李子彬所创立并于2003年起委任温达华为集团总裁，进一步带领LeSaunda成为全香港、中国及亚洲多个市场的领导性时装皮鞋品牌。为力求增强集团的雄厚实力进一步提升品牌的知名度，LeSaunda于1992年12月在香港联合交易所正式上市。同年，集团亦于上海开设第一间零售商店，为拓展庞大的中国市场揭开全新一页。事实上该上海分店是首间打入中国市场的海外零售鞋铺，迅即为LeSaunda品牌名号殿下稳固的基础。

时至今日，LeSaunda的零售分销点，遍布全国32个省的其中28个。集团于广州、北京、上海及成都设有办事处，有助不断扩展销售网络。集团现于香港、澳门和中国拥有超过160间零售店以及全面的设施，负责整个生产流程，包括设计、制造，以至传送制成品到各间分店或百货公司内的分销点。集团旗下产品的设计源自意大利名师之手，提供男士、女士皮鞋及饰物，不论是时尚至经典款式，或集摩登与典雅于一身，均一应俱全，概念创新独特，完全紧贴欧洲时装界的最新潮流。LeSaunda的产品分别在意大利和设于中国的厂房内生产，并由LeSaunda于意大利及香港的设计师的监督下完成，确保产品的质素。1990年，集团在顺德设立生产厂房，经由意大利的制鞋专家管理及指导运作，是国内首间以顾问合作形式，引进意大利制鞋技术之合资鞋厂。近来更荣获ISO9002品质认可证明，制作要求极为谨慎，是少数国内机构所能媲美。近年，LeSaunda透过两种渠道，扩展亚洲区内的业务。一方面以特许经营方式，让经销商共同分享制作、管理、市场推广等多方面的资源与经验，更有效发展销售网络及宣传品牌形象。另一方面，为迎合不同阶层及性别之消费者的需求，产品种类也相应增加。借着一贯卓越出众的创新精神，LeSaunda不断为时装皮鞋添上新魅力，也为潮流追逐者带来无限惊喜。2002年9月，集团创立年轻时尚少女品牌CnE(〝ComfortandEasy〞)，提供富东瀛味的皮鞋及手袋系列。

Linearosa is a women's shoe brand owned by Hong Kong lixinda group, which is another large-scale production of lixinda group. The new linea Rosa shows the wild temptation of women, and reflects the consistent fashion style of lesaunda, perfectly interpreting the fashion charm of double-sided beauty. Lesaunda group launched its brand new line a Rosa, a bold breakthrough image brings a completely new style. Linearosa, which means that urban women are like bright red and gorgeous roses, gorgeous and charming but arrogant, independent and self-confident, showing the unique style of dumping all living beings. As a brand-new brand of lesunda group, linarosa and lesunda are just like two-sided beauties. Lesunda is full of modern lady's true colors everywhere; linearosa is wild and hard to tame, but its style is full of temptation. The style is different, but it's the same. Liu Shunhui, group executive director and chief executive of lixinda Group Co., Ltd., said: "today's metropolitan women are no longer just following the same fashion trend in the metropolis, they are self-independent, love being spoiled, love being noticed, love being different. Enjoy the envious eyes that are being watched and admired. " We believe that women who follow linearosa lead the trend and surpass the trend, become the trend leader, pour out all living beings and show the charm of style. Lesauda lexinda group is a leather shoes brand based in Italy. Founded in 1977 by Li Zibin, chairman of the company, and appointed wendahua as president of the group since 2003, lesauda has further led lesauda to become a leading fashion leather shoes brand in many markets in Hong Kong, China and Asia. In order to enhance the group's strong strength and further enhance the brand awareness, Le saunda was officially listed on the Hong Kong Stock Exchange in December 1992. In the same year, the group also opened its first retail store in Shanghai, opening a new page for expanding the huge Chinese market. In fact, the Shanghai branch is the first overseas retail shoe store to enter the Chinese market, which is a solid foundation for his highness Le saunda brand name. Up to now, lesauda's retail distribution centers are located in 28 of 32 provinces in China. The group has offices in Guangzhou, Beijing, Shanghai and Chengdu, which help to expand its sales network. The group now has more than 160 retail stores and comprehensive facilities in Hong Kong, Macao and China, and is responsible for the entire production process, including design, manufacturing, and delivery of manufactured products to branches or distribution points in department stores. The design of the group's products comes from the hand of famous Italian teachers, providing men's and women's leather shoes and accessories, from fashionable to classic styles, or a combination of modern and elegant, which are all available, with unique concept innovation, and completely close to the latest trend of European fashion industry. Lesauda's products are produced in Italian and Chinese factories respectively, and completed under the supervision of Italian and Hong Kong designers to ensure the quality of the products. In 1990, the group set up a production plant in Shunde, managed and operated by Italian shoe making experts. It is the first joint venture shoe factory in China to introduce Italian shoe making technology in the form of consulting cooperation. Recently, it has been awarded ISO9002 quality approval certificate, and the production requirements are extremely cautious, which is comparable to that of a few domestic institutions. In recent years, Le saunda has expanded its business in Asia through two channels. On the one hand, franchising allows dealers to share production, management, marketing and other resources and experience, so as to develop the sales network and promote the brand image more effectively. On the other hand, in order to meet the needs of consumers of different classes and genders, the variety of products has increased accordingly. With its outstanding and innovative spirit, Le saunda continues to add new charm to fashion shoes and bring endless surprises to trend seekers. In September 2002, the group established the young fashion girl brand CNE ("comfort and easy") to provide a series of shoes and handbags with Japanese flavor.

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