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云南理世实业(集团)有限责任公司，公司总部位于云南省滇东北高原——鲁甸，由李斌董事长创建于1996年，是一家致力于开发、生产和销售“噜咪啦”高原鲜切马铃薯片及“理世”、“好牛恋”系列高原牛肉制品的清真食品企业。

二十年来，公司始终以“食品为主业”，坚持“诚、智、勇、先”的经营理念，走“公司+基地+协会+农户”的发展模式，现已连续三届被认定为云南省农业产业化经营重点龙头企业，并荣获云南省农产品深加工科技型龙头企业、云南省农产品加工15强、云南省食品安全诚实守信企业、国务院“国家扶贫龙头企业”、中国清真食品穆斯林用品优秀企业和“十二五”期间全国、云南省诚信100强企业、民族特需商品定点生产企业等多项殊荣，“噜咪啦”现为“云南省诚信品牌100强”和“2014年中国最具影响力十大清真品牌”，已连续三届被认定为“云南省著名商标”(“中国驰名商标”现在正处于审定阶段)，产品目前主要销往西南(云贵川渝)、西北(陕甘宁青)、广西、湖南等十余个省市和地区。现已形成集食品生产和销售、货物运输、饮食服务、金融服务和石化经营为一体，拥有三家全资子公司(水富理世食品有限责任公司、理世物流有限责任公司、理世兰坊饮食服务有限公司)和一家参股子公司(理世小额贷款有限责任公司)的集团企业。

立足西南、面向全国，公司将以“生产和销售马铃薯片为主业，在清真食品行业适度多元化发展”为战略目标，加大企业技术创新力度，积极参与竞争，用质量和信誉鼎力打造食品行业知名品牌，创造理世集团及“噜咪啦”品牌的奇迹和辉煌。

Yunnan Lishi industry (Group) Co., Ltd., headquartered in Ludian, Northeast Yunnan Province, was founded in 1996 by Li Bin, chairman of the board of directors. It is a halal food enterprise dedicated to the development, production and sales of "rumila" plateau fresh cut potato chips and "Lishi" and "haoniulian" series of plateau beef products. In the past 20 years, the company has always taken "food as the main business", adhered to the business philosophy of "honesty, wisdom, courage and first", followed the development mode of "company + base + association + farmer", and has been recognized as the key leading enterprise of agricultural industrialization in Yunnan Province for three consecutive times, and won the title of leading enterprise of agricultural products deep processing technology in Yunnan Province, top 15 agricultural products processing in Yunnan Province, and food in Yunnan Province Safe, honest and trustworthy enterprises, the State Council's "national poverty alleviation leading enterprise", China's halal food and Muslim products excellent enterprise, national and Yunnan top 100 enterprises of sincerity during the "12th Five Year Plan" period, national special commodity designated production enterprises and many other honors, "lumila" is now "Yunnan top 100 brands of sincerity" and "China's top 10 most influential halal brands in 2014", which has been connected The products are mainly sold to more than ten provinces and regions, including Southwest (Yunnan, Guizhou, Sichuan and Chongqing), Northwest (Shaanxi, Gansu, Ningqing), Guangxi, Hunan, etc. Now it has formed a group enterprise integrating food production and sales, goods transportation, catering services, financial services and petrochemical business, with three wholly-owned subsidiaries (Shuifu Lishi Food Co., Ltd., Lishi Logistics Co., Ltd., Lishi Lanfang Catering Service Co., Ltd.) and one joint-stock subsidiary (Lishi micro loan Co., Ltd.). Based on the southwest and facing the whole country, the company will take "production and sales of potato chips as the main business, and moderately diversified development in halal food industry" as the strategic goal, increase the technological innovation of the enterprise, actively participate in the competition, make full use of quality and reputation to create famous brands in the food industry, and create the miracle and brilliance of Lishi group and "lumila" brand.

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