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Apple TV由苹果公司推出的一款高清电视机顶盒产品，用户可以通过Apple TV在线收看电视节目，也可以通过Airplay功能，将iPad、iPhone、iPod和PC中的照片、视频和音乐传输到电视上进行播放。

2015年3月10日凌晨1点，苹果公司举行了新品发布会，宣布Apple TV已经卖出超过2500万台，价格降低至69美元。

新款Apple TV于北京时间2015年9月10日发布，其创新在于没有电源键，主要通过遥控器来控制。

Apple TV，2015年10月份在全球80个国家开售，年底将覆盖至100个国家。在价格方面，32GB版本售价149美元，64GB售价199美元。

新版配置

新Apple TV搭载64位A8芯片，支持蓝牙4.0、802.11ac Wi-Fi MIMO、红外接收器，后置电源接口、HDMI接口和以太网口。

Apple TV搭配了遥控器，它上面的玻璃触摸板不仅支持视频操作，还可用于游戏中。遥控器还配有一枚SIRI语音按钮，可用语音点播电视节目。该遥控器支持蓝牙4.0，配备音量控制键、内置加速器和陀螺仪，单次充电续航时间可以达到3个月。

Apple TV还支持新电视购物，赛事回放等多种电视娱乐功能。

同时，苹果为Apple TV开发了新的tvOS系统，并在其中添加了APP Store和照片及音乐的应用，此后即可在Apple TV上下载APP、游戏等应用。

AppleTV is a high-definition TV set-top box product launched by apple. Users can watch TV programs online through AppleTV, or transmit photos, videos and music from iPads, iPhones, iPods and PCs to TV for broadcast through airplay function. At 1:00 a.m. on March 10, 2015, apple held a new product launch, announcing that Apple TV has sold more than 25 million units and the price has been reduced to $69. The new AppleTV was released on September 10, 2015, Beijing time. Its innovation is that there is no power key, and it is mainly controlled by the remote control. AppleTV, launched in 80 countries in October 2015, will reach 100 countries by the end of the year. In terms of price, the 32GB version costs US $149, and the 64GB version costs US $199. The new Apple TV with 64 bit A8 chip supports Bluetooth 4.0, 802.11acwi-fimimo, infrared receiver, rear power interface, HDMI interface and Ethernet interface. AppleTV is equipped with a remote control. The glass touch pad on it not only supports video operation, but also can be used in games. The remote control is also equipped with a Siri voice button, which can be used for voice on demand TV programs. The remote control supports Bluetooth 4.0, equipped with volume control button, built-in accelerator and gyroscope, and can last up to 3 months for a single charge. AppleTV also supports new TV shopping, event playback and other TV entertainment functions. At the same time, Apple has developed a new tvos system for AppleTV, and added Appstore, photo and music applications to it. After that, apple can download apps, games and other applications on AppleTV.

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